Bonnie Herzog
Analyst · Goldman Sachs
Yes, everything’s okay with me, hope for you guys too. I just wanted to clarify something that you said a lot earlier in the call. You touched on this. But, I wanted to clarify in terms of recruiting new users for IQOS that if you’re able to touch consumers virtually and converse with them, you’re not seeing any reluctance from them to convert to IQOS in this environment. So, that’s the first clarification. And then, assuming your recruitment efforts for new users of IQOS remains pressured for the rest of Q2, as you discussed, just trying to understand how you see this impact in your core cigarette business.
André Calantzopoulos: Well, I think, to your first question, I haven’t heard of any difference in what we call the adoption funnel. Once a person is contacted, typically we have a very high purchase rates, because very often the people that come to the stores or the digital assets are people that are aware and frankly convinced. And obviously, the ones that come to our digital channels now are the most convinced. So, actually maybe we’re higher, I don’t have the numbers, we can come to you, than we used to be on average before, which is normal. Now, cigarettes is a bit more difficult to predict. Clearly, I see for IQOS, the momentum is there. And once we can resume the direct contacts also to people, we’ll get back on track. Because I don’t see any change in the momentum. I’m very impressed actually that during the period we are where we are in terms of new consumers switching to IQOS.If you look at cannibalization rates, obviously, it would be less cannibalization if there is less acquisition of IQOS. But if that lasts a couple of months, I don’t see that will dent any of the two. Okay? That rest is all the micro thing side discussed during the call, the temporary reductions in average daily consumption in some places. And then obviously it depends on where the world is going to end this crisis, we will see if there is any longer term recessionary impact. But as you know, cigarettes are very resistant to recession in general. So, it’s more a question for a long-term perspective, which today is very difficult for any of us, frankly speaking, to evaluate. Okay? But we don’t see any changes in the dynamics.