James Janik
Analyst · Robert W. Baird
]
Good morning, and thank you for joining us on today’s call to discuss our second quarter 2012 performance. I’m going to begin by providing an overview of our performance for the quarter, and then Bob will provide a detailed review of our financial results. Finally, I’ll return to discuss the business outlook and provide guidance for the remainder of the year.
We are pleased to report a solid second quarter performance and a nice start to our pre-season order and shipping period despite the unprecedented weather patterns of the past 9 months. Historically, we’ve demonstrated an ability to successfully navigate uncertain demand environments, focus on the factors within our control and mitigate the seasonality impact on our business.
However, this past year, as most of you experienced, we had a black swan type event with near record-low snowfall across most of the company’s core markets that unquestionably impacted our operating results.
For the second quarter 2012, net sales were $65.5 million in line with our internal expectations. Remember, we saw great levels of snowfall during the late winter of 2010 and 2011 that helped produce a record second quarter for 2011. Fast forward the year, and after one of the lowest snowfall levels in several decades in almost all of our core markets, we are relatively pleased with our second quarter revenue being down only 8.5%.
Based on recent trends, we believe pre-season shipments will be more heavily skewed towards the second quarter than the third quarter in approximately a 65%-35% ratio. The factors causing these shifts are tactical in nature, and range from distributors taking advantage of cash discounts associated with earlier shipment, to the amount of available storage space at our distributors, thanks to our P&P initiative.
As a reminder, the second and third quarters taken together comprise Douglas pre-season order period. Historically, we ship 60% to 65% of our annual equipment orders during this 2 quarter time frame. Revenues are recognized when the orders shipped, and we leverage this time period to encourage distributors to receive shipments prior to the peak 4 quarter retail selling season.
If normal climate conditions continue to make for a challenging business environment for many companies, followed by the anemic snowfall levels, many or most of our core markets are currently in amidst of a severe drought with record heat. The drought is impacting many landscaping businesses, which is a very important end user group for our products, as many landscapers also run professional snowplow businesses in the winter.
With less income from the landscaping work, it is somewhat inevitable that these business owners will have less cash flow to fund purchases of new or replacement plows prior to the winter months. On a positive note, we are seeing encouraging signs among light truck sales, pick-up truck sales have continued year-over-year growth. Sales of select pick-up trucks are up approximately 11% through July.
Over the years, we have found that truck sales do positively correlate with plow sales over the long-term. We remain committed to returning value to our shareholders through a long-term dividend plan. As a reminder, we paid our regular quarterly cash dividend of $0.205 per share on our common stock during the second quarter on June 29, 2012. We remain committed to paying dividends as a distinguishing characteristic compared to other companies our size. We continue to focus on paying down our debt and pursue strategic acquisitions with attractive ROIC as opportunities arise.
Finally, I wanted to note one other positive piece of news. We announced in June that Margaret Dano joined us as a new Independent Director. Margaret will serve as a member of the Audit, and Compensation, and the Nominating and Corporate governance committees. Margaret has served as a Director for several industrial and consumer-focused companies and has amassed a wealth of valuable expertise in her career.
We look forward to her invaluable insight, and contributions she’ll bring to the board in the years to come.
With that, I’m going to turn the call back over to Bob to discuss the specifics on our financial results, and then I’ll conclude with comments on our business and outlook for the remainder of the year. Bob?