Tom Baltimore
Analyst · Deutsche Bank. Please proceed with your question.
Yes. Chris, it’s great question. I obviously, as many of the listeners know, I worked for Hilton twice and I worked for three of the Marriott companies. So, I have pretty strong feelings about this. I had believed for some time having those two strong formidable companies being one here in the DC area, being competitive, pushing each other as a result, they’re pushing each other to be better. We think that’s going to be great for the entire industry. We believe passionately. One of the motivations for us as part of the Chesapeake deal is obviously to have the brand and operator diversification, but that does, is to get all of that good best practices that you see from the other brands, from other independent operators, from the brand operators. And we believe that over the long-term that makes us also a better owner. And we think we can make our partners better managers, better franchise owners. We would also say the same thing for Hyatt and we have tremendous respect for. So we’re really excited to be moving and diversifying over time. There are going to be pockets where, one is outperforming the other. But when I think, when you think about, Marriott, Hilton and also Hyatt you think about the growth, but I was, when I rejoined Hilton four years ago, they had 53 million members in their loyalty program. I think Chris announced last week, there’s 94 million plus or minus now about 63% of their occupancies, that is really formidable. I think Marriott is north of 120 million and probably growing. So when you think about that engagement and that opportunity and that loyalty, the real benefit, most importantly RevPAR premiums, both of those brands are averaging about a 14% premiums over their competitors in particular as an owner, we want obviously the right real estate. We also want the right brands. And of course we want to generate those RevPAR premiums in theory that should generate into more revenue, higher margins, and hopefully more return on investment. So we’re excited about it, not fearful. Clearly Hilton has had an incredible run. Chris and his team have done a fabulous job and I would expect, I’ve seen those slow down and all of that. And Marriott still working through transition issues obviously with the Starwood integration, but I certainly wouldn’t bet against them and I know that they’re also going to be vulnerable and moving forward.