Yes, thanks, Eric. Well, what I'd say is, if you look over the past seven quarters, I think we have demonstrably improved our competitive positioning across the board. You look at our growth rate in users, the fact that users grew across every geography, we continue to deepen engagement per user, and that really speaks to just how much the greater actionability that we're driving for our users, both on shopping and on curation, is causing deeper user engagement in the platform that's really been driven by both AI advancements and the unique signal on our platform where people curate on our platform. So we just get truly unique signal that doesn't exist anyplace else where users spend hours and hours and hours refining their interest, curating their interest, and we understand their interest at a depth that you just couldn't understand otherwise. As the AI acts upon that, it lets us drive much more relevant recommendations. And so, yes, you have general competition and large models, but we also have completely unique signal that we're able to train those models on that unique signal and you see that evidence in the relevancy improvements we made. Same on the ad side. For advertisers, we're able to bring them users in a highly commercial moment where they have intent but have not yet decided what to buy. So it's greater commercial intent than you would see elsewhere in social, but it's also bringing more of the inspiration than what you would typically find on other very low funnel moments. So I think that's demonstrating that we have a unique space to be occupied with the user where they see us as something distinct and separate from the rest of social media, where social media tends to be lean back entertainment, we have lean forward commercial intent. We are still early in our journey and what we can get from that, we see a multi-year journey ahead as to how we continue to refine and make that better. And then that cuts through to advertisers where we're delivering very strong performance to advertisers. Doubling the number of clicks year-on-year is exceptional. Our advertisers see that as exceptional, and as Julia noted, more of the value capture from that still lies ahead of us versus behind us, and we think there's more runway to go in driving more and more commerciality on our platforms. We feel really well positioned in a unique space, and as AI continues to advance, we're able to adopt off-the-shelf large language models, tune those to our unique signals, and then get very unique results because of the very distinct, unique signals we get on our platform because of the human curation at scale on our platform.