Earnings Labs

Pinterest, Inc. (PINS)

Q1 2023 Earnings Call· Thu, Apr 27, 2023

$20.04

-1.48%

Key Takeaways · AI generated
AI summary not yet generated for this transcript. Generation in progress for older transcripts; check back soon, or browse the full transcript below.

Same-Day

-15.66%

1 Week

-23.80%

1 Month

-10.49%

vs S&P

Transcript

Operator

Operator

Hello, and welcome to the Pinterest First Quarter 2023 Earnings Conference Call. My name is Elliot and I'll be coordinating your call today. [Operator Instructions] I would now like to hand over to Neil Doshi, Head of Investor Relations. The floor is yours. Please go ahead.

Neil Doshi

Analyst

Thank you. Good afternoon and thank you for joining us. Welcome to Pinterest's earnings call for the first quarter ended March 31, 2023. I'm Neil Doshi, Head of Investor Relations for Pinterest. Joining me on the call are Bill Ready, Pinterest's CEO; and Todd Morgenfeld, our Chief Financial Officer and Head of Business Operations. Now I'll cover the safe harbor. Some of the statements we make today regarding our performance, operations and outlook may be considered forward-looking and such statements involve a number of risks and uncertainties that could cause actual results to differ materially. In addition, our results, trends and outlook for Q2 2023 and beyond are preliminary and are not indicative of future performance. We are making these forward-looking statements based on information available to us as of today and we disclaim any duty to update them later unless required by law. For more information, please refer to the risk factors discussed in our most recent Form 10-Q or 10-K filed with the SEC and available on the Investor Relations section of our website. During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of non-GAAP to GAAP measures is included in today's earnings press release and presentation, which are distributed and available to the public through our Investor Relations website located at investor.pinterestinc.com. Lastly, all growth rates discussed in today's prepared remarks should be considered year-over-year unless otherwise specified. And now I'll turn the call over to Bill.

Bill Ready

Analyst

Thank you, Neil, and thank you all for joining our first quarter 2023 earnings call. Q1 was a strong quarter as we continue to deliver growth driven by foundational improvements in the core Pinterest experience and by continued focus on our strategic priorities and unique differentiators. We ended the quarter with 463 million monthly active users, up 7%. Furthermore, we accelerated growth among our global and UCAN or U.S. and Canada mobile app users similar to last quarter and our measures of engagement, including impressions, sessions and time spend continue to grow significantly faster than overall users, a testament to our work to deepen engagement per user. We generated revenue of $603 million, up approximately 6% on a constant currency basis. This strength came from the top and bottom of the funnel, including demand from our brand and performance objectives. As you saw in our press release, we announced a multiyear strategic third-party ad demand partnership with Amazon, which we believe can, over time, improve monetization with relevant ad content on the platform and increased shopability for users. I'll discuss this later in my remarks. While the overall demand environment remains challenging, we're demonstrating we can continue to grow our business while also operating with more efficiency. We delivered $27 million of adjusted EBITDA for the quarter, with an adjusted EBITDA margin of 4% as our operating expenses came in lower than expected. This is due to a variety of cost reductions we achieved in the quarter as well as timing shifts that moved some expenses to Q2 and later in the year. Even with those timing shifts, we have confidence that the operational rigor we are driving in the business gives us a clear path to margin expansion in line with our prior commitments. This quarter, we continued to…

Todd Morgenfeld

Analyst

Thanks, Bill. In my remarks today, I’ll discuss our Q1 financial performance and our preliminary Q2 outllk. All financial metrics except for revenue will be discussed in non-GAAP terms unless otherwise specified. And as a reminder, all comparisons will be discussed on a year-over-year basis unless otherwise noted. Stepping back, this time last year, our users were declining and pricing on our platform was elevated. A lot has changed since then, our investments in the core Pinterest experience, including improvements in relevance and personalization are user reactivation engines and adding new content, including video, have been major contributors to user and engagement growth. Additionally, we saw pricing ease over the last two quarters as we unlocked more supply through engagement gains and ad load management on the platform. While digital advertising remains challenging, we’re building for the long-term and we’ve made significant progress to turn Pinterest into an attractive platform for advertisers through lower, mid, and upper funnel ad formats and tools, as well as new measurement solutions. Turning to users. In Q1, 463 million monthly active users came to Pinterest, growing 7%, adding roughly 30 million users compared to a year ago and growing across all regions. In the U.S. and Canada, monthly active users were 95 million, growing 1%. We had 128 million monthly active users in Europe, which grew 7%, our strongest growth in two years. And in our rest of world markets, we had 240 million monthly active users up 9%. In addition to growing our users, our investments are driving more depth of engagement with our core and new users. We measure depth of engagement by looking at a basket of metrics such as impressions, sessions, and time spent. In Q1, these metrics grew faster than our user base, which indicates that we’re making good…

Bill Ready

Analyst

I’m proud of our team’s execution to deliver strong results in Q1. I’m confident that we’re making the appropriate investments that will position us to gain share when the demand environment returns. Also, we’re excited to share more about our progress and long-term strategy at our first Investor Day, which we’re currently planning for September. I want to thank our teams at Pinterest, our advertising partners, and all the people that come to Pinterest to find inspiration. And with that, we can open up the call for questions.

Operator

Operator

Thank you. [Operator Instructions] Our first question today comes from Eric Sheridan from Goldman Sachs. Your line is open.

Eric Sheridan

Analyst

Thank you so much for taking the question. I want to come back to the broader revenue commentary from the letter and your comments on the call. Can you just help us parse out a little bit of how the outside environment or the environment outside of your control is impacting elements of verticals or types of advertising, like brand advertising or direct response advertising versus the potential for tailwinds to build in your business around some of the initiatives that you’ve been trying to build 2022 going into 2023, and how we should be thinking about those headwinds and tailwinds looking out over the next two to three quarters. Thanks so much.

Bill Ready

Analyst

Thanks, Eric. Appreciate the question. So first thing I’d say we feel really great about the quarter and the progress we’ve made on revenue. From everything we’ve seen, we continue to grow faster than the industry on revenue. So while there’s still some challenge in the macro environment. When we look at our performance relative to the broader advertising industry, we feel really good about that. As we decompose, what’s happening in our revenue, what we’re seeing is that there’s a lot to be really excited about in terms of those advertisers that are implementing our measurement solutions like conversion API and clean rooms consistently find that they’re getting better performance from Pinterest than what they had previously understood. And as they see that, they double down and invest more in Pinterest. So as the industry goes through an adoption curve on privacy safe measurement solutions, we think that bodes quite well for Pinterest given the high intent on our platform and the way that we’re leaning into better ad platform performance and seeing increasing engagement from our users so that there’s great supply on the platform for those advertisers to connect with. In fact, I think that’s one of the real highlights of the quarter is that not only have we clearly demonstrated our return to user growth. But as we’ve talked about before, there’s sort of compounding layers there where our user growth being at 7% compares to our engagement growth that is solidly in the double digit range. And then our ad impressions aided by whole page optimization where we can bring dynamic ad load with greater relevance for users is north of 30% growth. And so there’s multiple layers of growth there, and while the demand environment still has puts and takes in it. I think…

Eric Sheridan

Analyst

Thanks so much for all the color.

Bill Ready

Analyst

Thanks, Eric.

Neil Doshi

Analyst

Operator, our next question?

Operator

Operator

Our next question comes from Brian Nowak from Morgan Stanley. Your line is open.

Brian Nowak

Analyst

Great. Thanks for taking my questions, guys. I have two. The first one kind of goes back to your comment you made about window shopping and sort of changing the user experience being more shoppable. It seems like a lot of generative AI and a lot of new tools that are coming could really help that in a material way. I guess talk to us about how long you think that could take to really have meaningful impact on the revenue and how should we think about the potential near-term investments and the gross margin pressure from pushing more machine learning and AI investment into the P&L? And then Todd, just one on MAUs and users. As we’re going through the 2Q commentary, are you expecting the North America users to be up sequentially, so through those puts and takes or how are you thinking through the users and the guidance? Thanks.

Bill Ready

Analyst

Yes, thanks for the question, Brian. On the impact of next generation AI, it is here, you see it in our results. When we look at the significant progress we’ve made on user engagement that is largely driven by improvements we have made in personalization and relevancy for users and really applying NextGen AI techniques including things like GPUs but pairing those with the really unique signal on our platform. Again, I think I’ve shared a little bit of commentary about this in the past. I think the primitives of generative AI are going to be broadly accessible via cloud compute. I think we’re going to be real differentiators are what are the places that have really unique signal upon which to train that AI? The AI is only as good as a signal upon which it’s acting. And we have really unique first party signal not just around the intent of the user, but about things like product associations from the really unique activity that happens on our platform, like boards and curation that associates products together in ways that let us make really great conclusions through our AI training on those signals unique to our platform. So when you look at the improvements in user relevancy in the personalization there, there’s a lot of work around AI that is driving those things. To your next part of the question around, the gross margin impacts and what does that mean? Yes, these things as measured on their own, can be – we can provide additional expense, but we also see them linking into greater revenue for us already as well. So, for example, using larger AI models and GPUs has been part of our progress in our ad stack. So a tangible example of that as we’ve been testing…

Todd Morgenfeld

Analyst

Yes, a couple one addition to what Bill had talked about, obviously, the investments in infrastructure, we’d expect to have a return. But from a financial perspective, Brian, you’re probably looking at the gross margin being at 72% this quarter versus where we were a year ago. And to Bill’s point, we’re getting a return on that, but the Q1 revenue that we see is seasonally weakest – seasonally the softest quarter in the year. And while we would expect that we’ll invest more dollars after two quarters of sequential declines in infrastructure, we would expect to start spending more absolute dollars in infrastructure or our cost of revenue. Given the seasonality in revenue, we would expect to see some operating leverage against that line. So I think that's the financial interpretation of the returns that Bill was describing. In terms of the user question and what you're asking about in terms of seasonality, it's important to remember, the way we measure our users and report is a 30-day look back at the end of every quarter. And so in the second quarter this year, we'll look back across the month of June. That is the month where people tend to be out and about, and we've seen our seasonally softest quarter as a result of that in the second quarter. So typically, Q1 to Q2 users our MAU count has been seasonally our softest quarter. In addition to that, this year, we're making some product investments in a better user experience and leading the industry around privacy centres them with our user base. And that will moderate our year-over-year growth in our – so we have a company impact of – from a year-over-year perspective, some product investments that we think are good for our users over the long-term, coupled with a seasonally soft quarter. Hopefully, that answers your question.

Brian Nowak

Analyst

Great, thank you both.

Bill Ready

Analyst

Thank you.

Operator

Operator

Our next question comes from Ross Sandler from Barclays. Your line is open.

Ross Sandler

Analyst

Hi, everybody. Bill, a quick question on the Amazon deal to follow up on the previous one. I think some folks on the line here, including me, probably a little surprised given your prior role that you guys went with Amazon. So can you walk us through like what was it about the setup here that made them the first one? Is there exclusivity or not, which I think you had said previously that it wasn't going to be exclusive. And then yes, what portions of inventory is this going to be applied to? Is it kind of across the board? Or is there going to be certain like geos or product types that this kind of partnership makes the most sense? And is the CPM going to be on a net basis, I think that would be helpful to get a clarification on. And then Todd, just one quick follow-up on the macro. The U.S. decelerated a tab in the first quarter and given all the momentum in shopping ads, [indiscernible] anything to call out there on the U.S. ad rev?

Bill Ready

Analyst

Thanks, Ross. Appreciate the questions. So on the Amazon deal, I've pretty consistently commented that in a future state, we'd imagine that we would ingest third-party demand from multiple different parties, which I think is consistent with what you would see from most mature ad platforms out there that you have multiple sources of third-party demand augment in the auction. So without commenting on any other party, we chose Amazon as our first partner because we saw not only a really great opportunity to bring more brands and more products onto the platform, which we think can help comprehensiveness and shopability, but it's also paired with a really great consumer buying experience. I talked about the fantastic progress we're making in shopping overall as well as lower funnel – lower funnel objectives where we're driving strength there also with shopping and conversion objectives. So having a great consumer buying experience, we think really helps us take a step forward on our overall shopping efforts and is great for users, great for advertisers. So we felt like that was a key contributor to why Amazon is a great first partner for us. And in state, we'll have other partners. There is nothing that precludes us from that in the long term in the near term. We want to make sure we get this first partnership really right, as I shared it's going to be a multi quarter implementation. And so in the near-term, we'll be focused on making sure that we get that really right in the medium to long term. This is a broader move to leveraging third-party demand on the platform to enhance our comprehensiveness, our relevance for users and our shopability. And again, we feel great about this as a first step. You had some other detailed questions on the deal that might be a little bit more detailed and I can answer, but the overall – I think we feel great that there's fantastic mutual value in this for us and our partner, Amazon. And we think that can be the same for how we continue to work with other partners across the industry. So again, feel great about the progress there, not just in the partnership, but really what it means for users and bringing advertiser value onto our platform.

Todd Morgenfeld

Analyst

Yes. And Ross, on the question about U.S. Canada revenue growth, I would look back over a two year stack. And if you look at it on that basis, we had a little bit of a harder comp over a year ago period. So if you look at it over two years, we're pretty consistent at around 18%. However, within that, Bill talked about this at the outset around what we're seeing in pockets of our advertiser base. For those advertisers who have capital, who value positivity and brand safety, they value the insights-led selling that we can offer against the commercial intent of our users and who have adopted and see quality performance using our latest measurement solutions. We talked a lot about conversion API. We talked about clean room solutions. Those advertisers are performing exceptionally well, but you can look at the headlines and see that not everyone in retail is performing as well. So there is a mix of performance in some of these segments.

Ross Sandler

Analyst

Okay, thank you.

Operator

Operator

Our next question comes from Lloyd Walmsley from UBS. Your line is open.

Lloyd Walmsley

Analyst

Thanks. I'm going to stick with the Amazon partnership and general partner monetization theme and perhaps drag you into the weeds here, Bill. But we talked to a lot of investors about this, who just don't understand the basic nuts and bolts of it. So to the extent you can elaborate more about how the Amazon partnership will work with the other like retail media network partnerships? How they'll work from a nuts and bolts perspective? Like is this Amazon kind of deploying their advertisers' budget on Pinterest? Is it also Amazon deploying their own budget or all of the kind of clicks kind of drive people back to Amazon? Anything you can share to just help explain at a basic level, how it's going to work in practice? And then the second one related to this is just like thinking about the geographical benefit of this and other partnerships. I guess our impulse has been to think that you all have been kind of slow to migrate the ad business outside the U.S., and there's a lot of markets where you have a lot of engagement already, but you just don't have a big ad business yet, is there any reason to think you can't leverage these partnerships to get kind of like a U.S. market share level of digital and other international markets on the back of these? Are we right to think that's one of the big benefits of these partnerships?

Bill Ready

Analyst

Yes. Thanks for the question, Lloyd, so a lot to unpack there. So your macro – the macro point in your question, which is spot on, is that our platform – I talked about this before, our platform overall, it's a nascent – a more nascent ad platform. And relative to the very high consumer commercial intent on our platform, we're quite under monetized. And there's a real opportunity for us to simultaneously drive better user engagement through highly relevant ads that help users satisfy commercial intent while also driving up revenue on the platform. So you've seen that with like our whole page optimization and the fact that we're able to grow ad load 30% plus, while still having positive progress on engagement. This demonstrates that highly relevant ads that help the user satisfy their intent can be great content for the user and be enhancing both engagement and revenue simultaneously. So that's our macro opportunity. As you rightly called out, while we are under monetized overall, we are really under monetized internationally. And if you look at our results, you see really positive growth on a percentage basis internationally for us, which is evidence that there's a lot more potential there. And so that's something we're investing in directly with our first-party sales, but also something where we think partnerships can certainly be helpful in accelerating that progress. And so we think that overall, there's a significant opportunity to drive the monetization of our platform at a much greater rate than growth in not only users but also growth sort of engagement that we can drive monetization faster than that, particularly as we're demonstrating good results for advertisers, particularly as they implement new measurement tools, new privacy safe tools. So we feel like that is a significant opportunity for us and partnerships can definitely be helpful there. One other part – I think – sorry, one other part of your question I didn't answer. You asked about sort of teasing apart the nuances of Amazon. Like one thing in your question that again, I probably can't go into extremely nitty-gritty detail, but this is Amazon ads, not Amazon as a retailer. We certainly – you could have found lots of Amazon ads on our platform previously from Amazon as a retailer. This is Amazon ads. And so this is bringing ads from brands and other products that are leveraging the Amazon ad platform. That Amazon ad platform, one of the things that we're quite excited about is that it does also bring great buying experiences. And those buying experiences can include things for other brands and retailers. And so that is part of what is compelling about this partnership is that its – in an ad platform with a lot of brands, a lot of products that can help drive comprehensiveness for our users, but also paired with the great buying experience for the many retailers and brands that are participating in the Amazon ad platform.

Lloyd Walmsley

Analyst

All right. Well, thank you. Congrats on the deal.

Bill Ready

Analyst

Thank you.

Operator

Operator

Our next question comes from Rich Greenfield from LightShed Partners. Your line is open.

Rich Greenfield

Analyst

Hi, thanks for taking the question. I’ve got one, I guess when you think about video, I think Bill, you – last quarter you said something like 10% of time spent was video, but it was like 30% of your revenue. And I’m just wondering as you think about sort of the power of video you talked about sort of the increase in video content on the platform, but I guess I’m curious sort of how much time spent to that how that 10% may have changed, and as we look through the remainder of 2023, given the importance of video consumption, not video content, but actually the consumption of the video is to driving your revenue, how should we think about like what you’re doing and how the sort of the video transition of the content? I know it’s not removing sort of pictures, but how do you think about that video transition over the course of 2023? And then just a quick follow-up on Amazon, just to try to synthesize everything you said is the ultimate takeaway that we’re going to end up seeing far more shoppable ads because of this Amazon partnership as it sort of gets implemented. If we looked at Pinterest on a – if we scroll through Pinterest when we feel like there’ll be a far greater number of shoppable ads between now and the end of the year at this plays out. Thanks.

Bill Ready

Analyst

Yes. To the last part of your question, yes. In – you’re already seeing that happen where previously users – more than half of users said they were coming to Pinterest to shop. Pinterest was really solving digital window shopping, but the actionability was low. So it’s sort of like Pinterest was solving digital window shopping, but the stores were closed. We are opening the stores. And the comments I made around the progress that we already have with shopping ads growing 40% year-on-year, mobile deep linking driving great conversion and being a big driver behind that growth. The 35% increase in engagement on Shoppable Pins, as we’re bringing those onto our main surfaces, it’s already the case that users are starting to find that much more of the things that they were finding on Pinterest before that they would’ve found on Pinterest, but couldn’t take action on Pinterest, which was leaked engagement to other platforms and leaked monetization to other platforms, they’re now able to take action on directly on Pinterest. And so our goal is to make every pins shoppable. That’s a long-term goal that won’t all get solved in a single year, but we feel really good about the progress that we’re already making. And yes, we think this partnership absolutely can help contribute to that. As I said before, it’s a multi-quarter implementation. And so I think we’ll see more of that effect coming into next year. But separate from just the one partnership, just overall, we’re already seeing your macro point of like will users see more actionability on the platform? They already are great progress on it. And as we get to this holiday shopping season, we would expect that users are going to be able to engage with much more of the shoppable…

Rich Greenfield

Analyst

But we shouldn’t think about video being 20% or plus like that’s not your goal for a year from now. It’s more about balance versus a dramatic scaling up of time spent being video.

Bill Ready

Analyst

Yes. We are very focused on what gives the user the best satisfaction of their intent and their purpose. And what we’re finding with that is that’s a balance of video and images, and you can expect us to continue progressing that in a thoughtful methodical way that helps the user satisfy their intent. And in a way, a big contrast from us with other platforms, most other platforms are talking about video as a headwind to revenue. And you’re hearing us talk about video is helping to drive engagement, but we have more revenue on video than we have on engagement. So that’s sort of the inverse of what you’d see on other platforms. We think we can continue to manage it in that kind of fashion. Hopefully that helps.

Neil Doshi

Analyst

All right. Operator, next question.

Operator

Operator

Our next question comes from Colin Sebastian from Baird. Your line is open.

Colin Sebastian

Analyst

Thank you. Good afternoon, guys. I guess a couple questions for me as well. I guess first off, curious if there’s anything else to call out with respect to the acceleration in international users and revenues, obviously I think as Lloyd mentioned, and you guys mentioned that’s a huge monetization opportunity and showing good progress there. And then we’re getting a few questions on the expense guide for Q2 this sequential increase. I think it might be helpful, Todd to understand a little bit more unpack the moving parts there. Some of the timing shift and then does that serve as the baseline for modeling the sequential trend in the expenses for the rest of the year? I think more color there might be helpful. Thanks.

Bill Ready

Analyst

Yes. On the international side, I’d say, first thing is back to the user point, what we are doing to deliver great engagement for users is working well across geography. So our return to user growth is happening across geographies both [indiscernible] and international. And so in terms of our platform returning to user growth and bringing more supply onto the platform that’s consistent across geographies, we feel great about that. I think your point on monetization, we are a fraction of the monetization that we could be internationally. And particularly when you look at places like Europe that there’s clear line of sight to how there’s more monetization opportunity in places like Europe. Our growth rates, you can see the growth rates there are high, but the denominators are low. And we think that’s a lot of go forward potential with us. But those high growth rates even on a small denominator, I think are the good indications of as we build out those investments, as we build out our ad capabilities in those international markets. Our sales teams are able to go make effective progress there. And we think there’s a lot more of that to come. Finally on international, we called out large advertisers are growing with us there, and we have SMB growth and international as well. So a good balanced mix of where we think there’s opportunity in international for us.

Todd Morgenfeld

Analyst

And then on – Colin, on the expense guide, if you remember back, we’ve talked about this for a couple of quarters, we had a big increase in expenses last year that were largely payroll driven or headcount based. So in the first half of last year, we had a lot of attrition in the first quarter, we backfilled and accelerated hiring going into the end of Q2. And then as Bill referenced in his opening comments, we paused the rate of hiring in early Q3 and then that those efforts kind of accelerated as we moved into the end of last year and then through Q1. We also have called out historically that we had a lot of marketing spend that was variable in nature in the back half of last year that drove a lot of our expense growth in Q3 and Q4. We’re lapping as a result of all of those comments. We’re lapping the payroll expense growth as we go into Q3 and Q4. And then in the back half of the year, we’re lapping a lot of variable marketing spend. The implication of all of that is that we will see a deceleration in year-over-year expense growth that will pick up next quarter and then accelerate going to Q3 and Q4, which will drive the margin improvement that we’ve been talking about now for a few quarters. So I know the guide suggests that we'll see a step up in sequential expenses, a lot of that is timing around a couple of marketing programs and other investments that we're making, but we would not expect to see that continue to grow in absolute dollar terms, and certainly as a percentage of revenue, we would expect to see that decelerate dramatically over the course of especially the back half of the year.

Colin Sebastian

Analyst

All right. Very helpful, thank you.

Operator

Operator

Our next question comes from Doug Anmuth from J.P. Morgan. Your line is open.

Doug Anmuth

Analyst

Thanks so much for taking questions. I just wanted to take another stab at the 2Q revenue outlook. I guess, just trying to understand, is it really purely just caution on macro that kind of keeps you a little bit more muted perhaps and in the range of 4Q and 1Q versus acceleration that we're seeing from others in the industry. And as part of that, are you seeing any notable differences between omni-channel and just pure e-com? And then second, just related to AI, can you just kind of parse out how – it's clear you're using AI, how to think about it across rankings and recommendations and ad monetization, but then also how will users of Pinterest take advantage of generative AI tools going forward? Thanks.

Bill Ready

Analyst

Yes. So I think on sort of what we're seeing on the macro, as I shared before, there's a lot that we feel great about, but there are puts and takes out there. I think as in – the fact that we're growing revenue faster than the broader industry, I think is something that – we certainly feel great about. That's hard fought. But we feel great that we're growing revenue faster than the industry. And we have – as I shared earlier, the number of things that give us confidence that we're demonstrating good value for advertisers, even as those advertisers are digesting a lot of change. I think as compare us to others, I think there are places that maybe that are strengths for us, that are strengths for others, like international, small business and international, those kinds of things. But those are a smaller portion of our overall business. But you do see those accelerating for us as well. They're just a smaller portion of our overall business. But when you look at multiple major platforms still having year-on-year declines, and we're putting up solid growth, and we feel like we've got – even though, visibility is limited, we feel like we've got visibility to continue growth even as other larger platforms some of which are still seeing year-on-year declines. I think that's good indication of our relative performance, and I don't see that changing. We just see that visibility is limited and it feels premature to call a bottom, when you have things like consumer spending on retail still declining year-on-year. So our view of the medium and long-term, we could not feel better about. In fact, if I go back to our strategic priorities and where we were a year ago, as Todd mentioned in…

Todd Morgenfeld

Analyst

Doug, can you just repeat your second question?

Doug Anmuth

Analyst

Just on AI, kind of how users will take advantage of generative AI tools on the Pinterest platform?

Bill Ready

Analyst

Yes. I think, we are looking at this – with generative AI, we think there's a lot we can do to deliver better experiences in ways that the user that will feel natural for the user. And I think that's what you're seeing from us already, that we're using next generation AI to bring better recommendations, more shopability, better product experiences, ads that are more relevant and convert better. So you're already seeing that in the platform. So we're thinking about ways that we can bring next generation AI to users in a way that feels natural to them. And given that we're a highly visual platform, we think we'll have a lot more of those kinds of opportunities around great recommendations, users making collages on shuffles. There's a lot of great AI that's behind the way that we're doing those kinds of things. So there's a lot of that kind of stuff that you already are seeing from us, where we're going to be methodical about it. There's still a lot of open questions out there around how do you make sure there's good value exchange between platforms and publishers? How do you make sure that there are image rights and all these kinds of things that are – these are meaningful issues that we're going to be thoughtful and methodical about and we're not going to rush into sort of head first. But we're finding really great ways to leverage this technology that's already driving user benefits, and you can expect to see more of that from us.

Doug Anmuth

Analyst

Great. Thank you.

Neil Doshi

Analyst

Operator, we'll take one last question.

Operator

Operator

Our final question comes from Tom Champion from Piper Sandler. Your line is open.

Tom Champion

Analyst

Good afternoon. Sounds like you're seeing really strong growth on mobile. And Bill, just curious how mobile or location becomes an element of the customer signal that maybe you're able to leverage in addition to the lean forward behavior element or the growth in boards. I'm just curious if that figures into your thinking at all. And then maybe just – a second one curious how you feel about assembling your team and leadership at the company and curious if the Analyst Day announcement, tentative plan, appreciate is another announcement. Thank you

Bill Ready

Analyst

So on your second question around the team, feel great about the team that we have. This is a team that's winning. This is a team that's delivering great results. And you've seen us, doing that consistently over the last three quarters. And so these things are oftentimes relay races. And so even in places where we've had somebody who's led a strong leg of the race, we've brought in great talent to augment the next leg of the race. And so if part of your question there was around, our CFO transition, I'd say, it's a good opportunity for what I was already planning to do, which is to thank Todd again for having ran a really strong leg of the race probably a couple legs of the race given how long he's been here and how thoughtful he's been in the transition. And so while we don't have new news to share there right now, we've seen exceptional engagement from a number of candidates and we feel quite confident that process is progressing on track, both in terms of how thoughtful and engaged Todd has been in managing that transition, as well as our ability to make sure that we're going to have great talent going forward there as well. Sabrina, who I mentioned, in my prepared remarks, I think he is going to be a fantastic addition to the team, even as we also say thank you to Naveen, who also ran multiple really strong legs of the race for us as well. So that part we feel great about. And so on the mobile part of it, to the first part of your question, again, another really positive part of our progress, as I shared, 80% plus of our engagement and revenue comes from mobile app users. And those mobile app users both in [indiscernible] and international, growing much faster for us than users overall. So our most engaged users are growing the fastest, and that's giving us the opportunity to have greater depths of engagement. So the progress on mobile feels great. Without commenting on sort of future product announcements for those kinds of things, having the user in our mobile app, lets us control our destiny much more. And we feel fantastic about the progress there and what that lets us do to drive deeper and deeper engagement for users and deliver greater value for advertisers. So with that, again, thank you everybody for the questions. Thank you again, Todd. Since this is the last earnings call. Thank you again for a fantastic tenure here at Pinterest. Very much appreciate the partnership. Thank you to everyone on the call. Thank you to all our customers, our team members and we look forward to continuing conversation with all of you. Thank you,

Operator

Operator

Ladies and gentlemen, today’s call is now concluded. We'd like thank you for your participation. You may now disconnect your lines.