Mike Speetzen
Analyst · Raymond James. Please go ahead
Thanks, J.C., and good morning, everyone. Thank you for joining us today. 2025 has continued to be a dynamic period for our industry. These are certainly challenging times, but we’re managing the situation thoughtfully. And as I mentioned in our last earnings call, it has become increasingly evident over the last several months that one of Polaris’ greatest strength continues to be our determined and unrelenting team, one that is willing and able to conquer any challenge. Today, Bob and I will walk through how the business performed in the first quarter, share more on our strategic approach to mitigating the impact from tariffs and discuss how we intend to emerge stronger to deliver sales growth, stronger earnings power and higher returns. In Q1, we continued to focus on managing what’s within our control. As expected, sales were down 12%, driven by our decision to continue reducing shipments to manage dealer inventory amidst a prolonged downturn in powersports and a higher promotional environment. Margins were slightly below our expectations due to elevated promotions in the industry. Tariffs did not materially impact the first quarter results due to timing and the deferral of related costs. We partially offset these headwinds through ongoing operational savings, including lower manufacturing spend and favorable material and logistics costs during the quarter. Adjusted EPS of negative $0.90 came in at the midpoint of the guidance range we provided in January. North American retail was down 7%, with relatively better performance in our utility business versus recreational products. On our prior earnings call, we highlighted the positive indicators around ridership, pent-up demand and continued interest in the powersports category. This point was reinforced this last quarter in our snowmobile business as late season snow in the flatlands resulted in strong retail growth of approximately 50% in the quarter. Additionally, in a RZR consumer study we recently conducted that looked at vehicle usage and owner repurchase rates, RZR ridership and engagement within the category remains strong. In fact, over 90% of RZR riders in our study say they are planning to ride the same or more than last year. However, more than 40% of those we surveyed acknowledge that they’re holding on to their vehicle longer than they typically would given factors like interest rates and economic uncertainty. The share story was mixed this quarter as we gained share in motorcycles and pontoons, but lost modest share in ORV. Remember that we were among the first to execute a dealer inventory reduction strategy, demonstrating our commitment to a strong partnership with our dealers. We continue to see ORV share being impacted by elevated promotions from some of the Japanese OEMs that continue to lag Polaris in reducing dealer inventory. In our view, this is a short-term issue, and we believe that we remain well positioned to gain back share with our innovative product line across ATVs and side-by-sides once inventory levels normalize and industry retail stabilizes. The uncertainty in today’s market reminds me of 2018 when we were dealing with the initial wave of tariffs that were placed on China. The environment is fluid and changes daily. My goals then as CFO and now as CEO, are consistent, successfully navigate the situation with the best team in powersports by staying close to our dealers, preserving cash and positioning this great American company to emerge stronger than ever and further cementing Polaris as the leader in powersports. We’ve decided to withdraw our full year guidance that we provided in January. This was not an easy decision. However, given the fluidity of the tariff environment, including the frequency of new tariffs, changing tariff rates and the temporary suspension of certain tariffs, coupled with the potential impact to consumer spending, we have determined that withdrawing our full year guidance is the most prudent course of action. We’re actively monitoring developments, and we’ll reevaluate our decision on guidance once we have greater clarity. Our commitment remains to stay focused on navigating these challenges and positioning Polaris for sustained long-term success. Retail trends in the quarter were similar to what we’ve seen in recent quarters. Within off-road, our utility retail was down high single digits, led by double digit declines in ATVs. Recreation was down high teens, driven by greater than 20% declines in RZR and used vehicles. Volatility amongst intra-quarter months was elevated with double-digit swings month-to-month, with February being down roughly 20%. It’s worthwhile calling out our premium products such as Polaris XPEDITION, RANGER XD and RANGER XP North Star as these products had positive retail in the quarter. The sustained demand for our premium feature-rich products highlights strength among cash buyers. Within on-road, the motorcycle market continues to be pressured both domestically and internationally due to its discretionary nature. However, Indian Motorcycles outperformed the industry and gained share in North America, driven by the new PowerPlus lineup in our heavyweight portfolio of bikes. In Marine, the boat show season is behind us and retail of those shows was flat to slightly down against last year. During our recent dealer visits, there was a lot of excitement from dealers regarding the new boats we launched. And while we expect sales pressure to remain in the marine industry due to high cost and the discretionary nature of the product, we believe we can win share with our innovative portfolio of boats. As previously mentioned, we also continue to see OEMs in the marine space impacting share with aggressive promotions to help dealers move non-current inventory. While this negatively impacts us in the short term, we do not believe this is a long-term strategy to move share. In the first quarter of 2025, Bob and I spent time meeting with some of our off-road and marine dealers. This is an important part of the job, and I always walk away from those meetings impressed with the partnership we have with our dealers and their commitment to Polaris. My takeaway from those meetings are that partnership matters. They feel like we’re listening and are making appropriate adjustments, and they were appreciative of us meeting our commitment to reduce inventory last year and into this year. Innovation matters. Dealers feel we’re listening to our customers, and it can be seen in the features we added to our model year 2025 lineup. Innovation also includes quality where we’ve seen significant improvements in model year 2025 warranty claims, and dealers confirm that Polaris is among the best in this regard. Lastly, dealers voice concern and uncertainty for the remainder of the year. We assured them that we would remain close and make the appropriate adjustments to help ensure their businesses are protected. From our visits, it was clear that those dealers who are focusing on all five profit centers within their dealership are faring better financially given strength in service, used vehicles and accessories. So while uncertainty remains high, I feel our relationship with dealers is healthy and strong. We understand each other’s priorities and are working hard to ensure we experience mutual success. Now shifting gears to tariffs. Every day seems to bring a new headline or new information. So we’re staying focused, keeping a level head and being proactive. This includes going to Washington, D.C. to meet with our elected officials and their staff to reemphasize the fact that we are the only major U.S.-based powersports company. Our story started more than 70 years ago as a small business founded in Minnesota. And while we have grown to be a global company, we maintain our strong sense of pride being headquartered in the U.S. with the most significant U.S. manufacturing, testing and R&D presence in the industry. We employ more than 8,000 Americans while supporting approximately 35,000 American workers employed by our U.S. dealers. In addition, approximately 65% of our U.S. production value stems from U.S. content. Unfortunately, the tariff policies as written today have created an environment that disadvantages Polaris for our U.S. manufacturing footprint. As we mentioned at our Capital Markets Day in March, we import approximately $250 million of components from China to the U.S. to be used to assemble vehicles. Under the current tariff regime for China, we are forecasting an incremental tariff rate of approximately 145% on our U.S. imported Chinese components, equating to approximately $200 million to $240 million in new estimated tariff cost this year. This 145% tariff rate doesn’t apply to competitors who also source from China, but manufacture in other countries like Mexico or Japan and then ship products to the U.S. The same goes for many of the retaliatory tariffs throughout the rest of the world, which equates to a potential gross tariff impact this year of approximately $35 million. This current environment puts us at a competitive disadvantage because we have a U.S. manufacturing footprint. All in, we expect to incur between approximately $320 million to $370 million of gross tariff costs, of which approximately $60 million to $70 million was budgeted within our original guidance. With costs being capitalized in inventory, we can defer a large portion of these costs into the back half of the year and 2026. In response to the tariffs, we’ve launched a tariff mitigation strategy. Following the initial tariff announcements in February, we mobilized cross-functional teams to evaluate the implications for our supply chain and cost structure. These teams meet daily, we have war rooms and have already implemented several actions to help mitigate the potential tariff impact. To manage this complexity and reduce our exposure, we’re executing a four-pronged mitigation strategy focused on: one, making adjustments to our supply chain and manufacturing to diversify sourcing and optimize our production footprint; second, initiating cost control initiatives to offset pressures elsewhere in the business; third, reprioritizing markets and pricing where appropriate to preserve margin; and finally, ongoing government affairs and advocacy to ensure our perspective as a U.S. manufacturer is represented in policy discussions. Within our supply chain and manufacturing footprint, our immediate focus has been on our Chinese content given the size of the impact. We started moving sourcing out of China and into other countries, including the U.S. in 2018. By the end of this year, we anticipate we’ll have reduced our Chinese source parts by approximately 30%, with plans in place to make further reductions in 2026. Regarding our manufacturing in Mexico and U.S. MCA compliance, approximately 95% of our U.S. imports from Mexico are U.S. MCA qualified. We are working to increase that percentage to further reduce tariff exposure. On the cost control front, we acted quickly to reduce discretionary spending, including tightening of travel requirements and placing a selective near-term pause on hiring. As Bob will discuss shortly, we’re taking a disciplined and proactive approach to managing costs, preserving liquidity and ensuring Polaris remains well positioned in this period of uncertainty. In response to retaliatory tariffs, we’ve taken action to reduce shipments of Slingshot and certain motorcycles to Canada and motorcycles to Europe for a short period. We do not fear losing any material sales and share given current dealer inventory levels in those regions, and we can reevaluate this approach midyear. We also preposition motorcycles in Europe ahead of the announcement of retaliatory tariffs. We’re carefully assessing our pricing strategy and ensure we remain competitive while navigating the complexity of the current trade environment. We began meeting with congressional members as well as leaders from the administration a couple of weeks ago and we’ll continue to do so. My takeaway from those conversations is that we’re approaching this in the right manner and the message is resonating that the only U.S. headquartered powersports company is being impacted the most. We believe the Trump administration understands our issues, and we remain hopeful that productive negotiations on tariffs between the administration and key countries will progress in the near term. As you can see, there is a lot going on, and we are implementing actions that can reduce our tariff exposure over the short and long term. What I just walked through is not an exhaustive list. There are several other actions identified that our teams are working diligently on, and we’ll execute them once we have further clarity on tariff policy. Adding together the new net impact from tariffs or mitigation efforts and the accounting deferral, we estimate the impact from tariffs in 2025 to be less than $225 million. Our teams are working hard on a large funnel of mitigation actions with the goal of reducing the tariff impact even further. While we manage the immediate challenges of tariff, my leadership team and I remain focused on the critical long-term initiatives that are expected to drive value for customers, dealers and shareholders long into the future. Mark Suarez, our VP of Off-Road Operations, did an excellent job at our Capital Markets Day in March, laying out some of the actions his team is taking to build a more efficient operating culture in our manufacturing facilities. So far, his team has executed their agenda, and we’re ahead of our plan in our manufacturing facilities. We also continue to push the pace on innovation and have some exciting products launching later this year that are expected to enhance our industry-leading portfolio of vehicles and boats already in dealer showrooms. Some of you saw the new Bennington digital helm at the Miami Boat Show, and many of our analysts were able to experience the dynamic shock technology of our snowmobiles in West Yellowstone. Turning to working capital, we committed to you in January that we were focused on lowering our finished goods inventory, and I am proud to say the team did a great job of that during the first quarter. This effort helped us achieve our highest Q1 operating free cash flow in nine years. There is more work to be done, but the progress is measurable. Lastly, on dealer health, a broader team and I have met with many dealers this year. I am encouraged by the feedback I get from dealers and the rankings our team receives from dealer surveys. We’re again ranked Number One in the categories of sales and service. We achieved a Net Promoter Score of over 70, which indicates we’re listening and making the right investments in our dealers. This partnership is vital in both good times and bad, and I am confident that we are a trusted partner to our dealers. So, while there is a great deal of uncertainty in the market today, we have a plan in place to help mitigate the impact from tariffs. Additionally, we’re executing our long-term strategy to build to deliver shareholder value through sales growth, strong earnings power and higher returns. The current market conditions will not cause us to deviate from our strategy. And I remain confident that Polaris will emerge as a stronger company and will generate above-average return for shareholders. I am going to turn it over to Bob to provide you with more details on the financials. Bob?