Bennett J. Morgan
Analyst · Longbow Research
Thanks, Scott, and good morning, everyone. Polaris retail sales increased about 10% for the fourth quarter and for 2013. Polaris expanded its compelling lead in Powersports market share for the sixth consecutive year in a Powersports market that is healthy and growing, up about 7% for 2013. Dealer inventory is in very good shape, up 10% versus 2012, due primarily to new product segments from our innovative new Model Year '14 ORV lineup. But we do see a number of opportunities where we can compete and execute better in 2014 as we face a more challenging competitive environment in many of our businesses. Once such opportunity is delivering a consistently outstanding customer experience of Polaris in our dealerships. We recently aligned sales and service under Tim Larson's customer excellence leadership to enable this improvement. Moving on to business unit performance. Off-Road Vehicles. ORV revenue increased in Q4 16% driven by strength in side-by-sides, particularly RZRs, Defense and Commercial. For calendar year 2013, ORV completed another strong year with revenue up 13%. Polaris gained market share again in the fourth quarter and for the full year 2013 in a growing North American ORV market building on our significant leadership position. We are again #1 in the North American ATV industry, increasing our lead with 2013 retail sales up mid-single digits in an industry that was essentially flat. Polaris side-by-side retail sales growth moderated just a bit in the fourth quarter, but increased low double digits for 2013, outpacing the side-by-side industry we estimate grew around 10% for the year. We again gained market share for 2013, but at a lower rate than the past few years. While expanding armada of ORV solutions is our greatest strength, it is also clear that Polaris and our dealers will have to be vigilant on defense of each and every segment in this broader, more aggressive competitive environment. And we have plenty of reasons to be bullish. All our Model Year '14 new product introductions are selling extremely well and seasonality is now approaching. The new RZR XP 1000 is the fastest-selling side-by-side in our history. The XP 4 is built on that RZR XP sales momentum. The new Sportsman 570 is driving significant share growth in the large 500 ATV segment and the new RANGER Crews are up strong double digits. In addition, over the last 60 days, we've launched an unprecedented number of new Model Year '14.5 models that are just now beginning to ship. The RANGER 900 Deluxe, the Sportsman WV850 with TerrainArmor NPT Tires and the Scrambler 1000. And just last week, we were at it again, introducing the whole new Off-Road experience in what we believe will be an all-new category with the Sportsman ACE. The innovative new ACE is a ride-in, single-seat solution with an adjustable tilt steering wheel, plush contoured adjustable seat, easy ingress/egress, a ROPS cab frame with 3-point seatbelt and safety net, 48-inch width for trail capability and an all-new 32-horsepower dual overhead cam ProStar engine designed by our Swiss auto team. ACE provides a superior new vehicle approach and research indicates it will attract a variety of new to the category and existing customers in Off-Road. MSRP is $7,499. Polaris ORV commercial revenues increased by over 120% in 2013. And in the short period of time, we have built this into a growing profitable adjacency. National accounts continued its strong growth. And both Bobcat and Brutus retail improved notably in the fourth quarter. But frankly, we still see significant missed opportunities in Polaris in dealer execution and customer development opportunities. To drive improvement in 2014, we have added a dedicated infield commercial sales force to assist dealers in landing local B2B and B2G business. Our Ariens partnership will further expand our commercial reach to new channels and new customer types as we utilize a portfolio of brands and channels to attack this important opportunity. Our Defense business grew nicely in the fourth quarter, up about 50% off a weak comparable, although 2013 revenue was down slightly. Prospects are encouraging as we won the last 11 contracts in our space. The Department of Defense has a budget for the first time in the past 2 years. International sales were up over 150% in 2013 and our new business development initiatives are moving towards commercialization. Snowmobiles. As expected, fourth quarter snowmobile sales declined 13% as we improved shipment timing to snow dealers and managed tight capacity in our plants. For calendar year 2013, snowmobile sales increased 7%. Polaris retail accelerated in the fourth quarter and season-to-date, we are now up about 10% and remain the clear #2 share OEM, even though we've lost a bit of share season-to-date. Our new Model Year '14 Indian Voyagers are selling well, but our RMK and mountain business has been impacted by well below average snow conditions in the mountains and some early Snow Check sales hangover from last season's service bulletins, but Model Year '14 quality has been excellent across the board. The North American snowmobile industry is showing its best season-to-date, year-over-year growth in over 15 years, up high-teens percent driven by good snow late last season and solid snow through most of the snowbelt this season. We do face stout retail comparables in the first quarter, but overall, the snow industry is healthy. Our dealer inventory is down 4% and we are in excellent position as we head toward the home stretch of the season and prepare to launch an exciting new lineup of Model Year '15 snowmobiles to celebrate our 60th year in the snowmobile business later in Q1. Motorcycles. Polaris motorcycle sales accelerated significantly in the fourth quarter, up 94% driven entirely by Indian. For calendar year 2013, revenue increased 12%. Fourth quarter North American heavyweight motorcycle industry retail sales were up low-teens percent and for the year have increased mid-single digits. Polaris motorcycles, that's Victory and Indian combined, gained a bunch of share in the fourth quarter, with retail sales up over 100%. Victory retail sales increased upper single digits for 2013, again, gaining share and expanding our lead as the #2 brand in heavyweight motorcycles. Indian shipments to dealers increased in the fourth quarter as our production ramped up and improved throughout the quarter. The shipped Indians are selling quickly and early buyer satisfaction and quality ratings are outstanding. The Chief Series bikes are already winning prestigious industry awards, and we have 140 signed North American Indian dealers. Over 60 are currently opened and retailing, and we expect a healthy majority of the 140 will be retailing by the spring selling season. Both brands are utilizing our RFM process, and we are poised for another strong year growth in motorcycles as we head into 2014. Parts, Garments and Accessories. PG&A's record performance continued in the fourth quarter, as strong growth from all categories and regions drove revenue up 33%. For the full year of 2013, PG&A sales also rose 33%. Growth came from every category, with Accessories up 30%, Parts up 24% and apparel up over 150%, led by an outstanding first year from KLIM. In 2013, we introduced over 800 new product solutions across our portfolio, including our Polaris POWER line of inverter generators in the fourth quarter, which drove substantial increases in our per-unit accessory penetration. Our investments in capacity and service levels in new distribution centers in Wilmington, Ohio and in Belgium are performing well. And we recently invested in a category management structure in PG&A to further enhance our focus, innovation and alignment within our business units. Small Vehicles. Small Vehicle revenue increased 286% in the fourth quarter and 177% for calendar year 2013, due primarily to the Aixam purchase. For the year, Aixam now has over 40 points of share in the European quadricycle market, Goupil grew revenue over 20%, and GEM retail increased over 50%, driven by strong execution and all brands buoyed late by new products. International. International sales momentum also accelerated, up 46% in the fourth quarter and 29% for the calendar year 2013. Our growth has been generated broadly from a wide range of our businesses, small vehicles, PG&A, side-by-sides, snowmobiles and in the fourth quarter, Indian. Our EMEA region continues to outperform with fourth quarter sales up 61%, driven by Aixam and winning share. Impressively, revenue was up strong double-digits even without the Aixam purchase. Polaris retail was up single digits overall, leading a notable market share gains in ORVs and snow, and with significant upside in motorcycles now coming from the arrival of the first Indians in EMEA dealerships. 2013 industry conditions remained tepid with ORV industry down upper single digits, the motorcycle industry down slightly and the snow industry up mid-single digits season-to-date. Asia Pacific sales were up 7% in the fourth quarter, but were down 4% for 2013. While in Latin America, it was up 6% in the fourth quarter to finish up 20% for 2013. We continue to invest for future growth. Our Opole, Poland and Eicher-Polaris plants' teams and products are on plan and preparing for production in late 2014. LEAN Enterprise. LEAN operational excellence initiatives focused on quality cost and speed are delivering margin expansion. 2013 productivity improved about 6%. Our plants are full. And in 2013, we invested over $100 million in capacity and capabilities in both new and existing plants across the globe to enhance our foundation for long-term growth. Our LEAN RFM initiative has transformed our motorcycle delivery and business model, and we intend to expand the learning to new areas of our business. Factory inventory is up 21%, primarily due to acquisitions and product mix. And inventory turns are flat year-over-year. This is an area we will continue to attack in 2014. We are 100% convinced that LEAN is the "how" to a better Polaris for all stakeholders, focusing on adding value for our customers and driving out waste across the value stream. While we've made some progress to-date, we intend to aggressively accelerate our efforts to use LEAN to bolster our competitive advantages. We have promoted Jonathan Blaisdell to our Chief LEAN Officer to guide and support the transformation across the Polaris Enterprise. And with that, I'll turn it over to our Chief Financial Officer, Mike Malone.