Jack Micenko - Susquehanna Financial Group LLLP
Analyst · SIG. Your line is open.
Hi, good morning. Another question on the first-time buyer and how it relates to the Pulte brand expansion. What I think I'm hearing is the strategy on the first-time for Pulte is, hey, look, we're going to keep focusing on that higher income, first-time buyer, maybe the larger house in part to preserve margin, more so than a lower margin, lesser location Centex-type product. Is that a fair interpretation of where we're at on the first-time strategy?
Richard J. Dugas, Jr. - Chairman, President & Chief Executive Officer: Jack, I don't think it's either, candidly. What we're trying to highlight is that under the Pulte brand, as I think everyone's aware, we have been serving this millennial buyer. And sort of the traditional view of an entry-level consumer buying a home in their mid-20s and then trading up, et cetera, over time is changing. And in fact we're seeing a lot of people actually skip the Centex true entry-level product, say at $200,000, and buy a Pulte-branded home at $300,000 in their early-to-mid-30s, typically consistent with when they either get married or begin living together, and their housing needs change from rental to ownership. We have been doing quite a bit of that business with the Pulte brand. And it's in an urban sort of infill location, it's clearly targeted to that upwardly mobile millennial buyer. And as we started peeling through the data in response to lots of questions from investors, we wanted to just provide a little bit more clarity that that was a significant portion of our business. And we were not ignoring the growing interest in what's happening with the millennial category overall. So we've been doing a lot of that business through the Pulte brand with townhome product, a little bit of condominium product, and it's not an insignificant amount of our business, as we indicated, about 500 closings in the recent quarter. So, we're simply just trying to introduce this concept that our brand strategy was not always perfectly consistent with first-time move-up and active adult. And going forward, we're looking for ways to clarify that a little bit more.