Tricia Griffith
Management
Well again, we continue to make sure that we have and then John mentioned this John Sauerland mentioned this, available home whether it’s Progressive Home or unaffiliated partners that we have been working with for a long time to make sure that we can have a conversion on every almost every policy that comes in, whether it’s through our home quote explorer, whether it’s through HQX or Progressive Home in the agency channel. And so, we continue to make sure that we make efforts around segmentation. Our advertising has been huge, our brand continues to get back, we have obviously everyone knows flow, but we have less reliance because we’ve really, broaden the aperture of how we look at customers and what they need. And I think that’s been really key, we have a very fine campaign coming up as well. I’ll give you a hint, it’s during NFL season, I won’t give any more of that, but it’s going to be really good as well as the new campaign we have in commercial lines. We’re constantly getting new creative, you’ve probably seen some of the commercials that don’t have any superstore in it, which is what we call it the store the flows [indiscernible] you become your parents when you buy your first home. So, what we’re noticing is we thought if we went in and advertise something that talked about home, it wouldn’t increase our prospects on the auto and we were wrong, they absolutely do. So, we’re seeing, because we have such an overall brand a lot in that perspective. And I think, lastly, we’ve really look at all four of the strategic pillars that I’ve talked about when I talk about our four cornerstones. So, we want to make sure we have competitive prices. So, we continue to look at how we can continue this segment across the board and how we can be competitive on LAE and NAER, and we talk about that obsessively. We talked about brand. We want to have broad coverage. We want to be we follow the customer where, when and how our customers want to shop in and be serviced. And I think lastly, and this is something that I wrote in the shareholders letter or the president’s letter was we care a lot about our culture. We have 40,000 people here that are all marching to the same tune. We want to take care of our customers. We want to grow. We want to profitably grow and we do it all while we’re following our core values. So, all those things together, it’s not one thing and we talk about this all the time, not just in my team, but across the country.