Tricia Griffith
Analyst · Wells Fargo. Your line is open
Absolutely, Elyse. So first and foremost, we call our bundled customers with auto and home Robinsons, we refer to that internally, and I think a lot of you are familiar with that. Our new business Robinsons quarter-over-quarter are up 50%, our PIPs are up 25% year-over-year. And as noted, and really very exciting to us, is the retention on the Robinson cohort is up over 25%. So we build Robinsons in three different areas. Let me focus first on Platinum and the Agency brands. So initially, when we rolled out Platinum, it really was about integrating the sales force from ASI and making sure we could really accommodate the changing needs of this product and help our agents make sure that they knew both our auto and our home to bundle that. So we continue to move forward. And I think I said in a couple earlier calls that it was moving a little bit slower and the integration took longer, we’ve gotten over that hurdle and we feel really positive about our ability to continue to roll out the Platinum products. ASI were in 41 states, 35 of those we have Platinum agents. We plan to double Platinum agents this year as well. So we feel very positive about the momentum and the relationships that we have with these agents and really their commitment to quarterly results, and we know when they don’t meet those results that we talk about that wisdom, change course, determine what they need. John Sauerland has talked about, in the October meeting, how we’re really focusing on whether it would be in each area, each state, I should say, is the auto product competitive, is the home product competitive and where we find that they’re not, we make accommodations to possibly broaden coverage and to be able to sell a great bundled product. So while we’re not sharing specific results in terms of percentages, the momentum continues as planned, and I’m really excited about that. On the direct side, we have what we call our Progressive Advantage Agency. And they have been really doing an incredible job. Now of course, we write more than ASI in the direct channels, so these are customers that have our auto and they call in as our inside agency, they call in and we fit them with the product that best suits their home. So it could be with ASI and we have nine other unaffiliated partners. We have grown our Advantage Agency, our in-house agency by several hundred in the last couple of years. So that’s gained a lot of momentum and we feel very positive about that continuing. Just recently, we rolled out what we call [ph] home quote explorer (09:36) and that is consistent with our customers wanting to buy where, when and how philosophy. And this is a very slick online process where you can get a quote and we’ll match you up with the company that is best for you with your home and then currently you make a call at the end of that process online to buying in our in-house agency. That is just up and running. We have eight states and we continue to learn from that and our plan is to roll out many more states throughout the year. So we certainly have the trifecta of Platinum is really going well in the Agency brand and we’re seeing that momentum really gain speed. The Progressive Advantage Agency has done actually even above what we had kind of planned and we’re excited about that and now we have the online version. So while we don’t share right now the percentage, but we’ll get to that at some point when we believe it’s meaningful. And I imagine at some point, the overall home products and Robinson will be a topic for this quarterly webcast because that’s I think of interest to all of you, so possibly a future topic to go into a little bit more detail on the metric.