Earnings Labs

Perion Network Ltd. (PERI)

Q3 2021 Earnings Call· Tue, Oct 26, 2021

$10.39

-0.52%

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Transcript

Operator

Operator

[Call started abruptly] …being asked on every call what's happened when we will be in a post-COVID so we do believe that when it comes to performance advertising it's definitely here to stay and it will grow in the much more rapid way only because more and more consumer being exposed to the possibilities of buying online and the advertiser and buying online advertiser are definitely following this trend. There is a very interesting trend that we've noticed. And that has to do with the type of the format of the digital advertising. And in this case, we've seen that the advertiser are shifting towards what we call high impact formats, I will talk more about it and actually going to show you some of a great high impact advertising, which has a different level of creativity, different level of engagement, interaction with the users, with the consumers, which advertising like and be able to see way-way higher return on ad spend. So that's definitely a very interesting trend that we notice. As I mentioned, the third quarter of 2021, was an all time record revenue. And we showed the 45% year-over-year growth is you able to see on the left side of the bar between the third quarter of 2020 to the third quarter of 2021. We are providing guidance, we will talk about the guidance, but since it's we'll talk about now the last quarter, the fourth quarter and the 2022, we are expecting for three years between 2020 to 2022 a CAGR of revenue growth of 34%. For this year, 2021 to 2020 we're expecting a 40% year-over-year growth. So where the growth is coming from? What is behind it? And what are the growth drivers? First and foremost, the video and CTV revenue has grew by…

Maoz Sigron

Management

Thank you, Doron. Good morning, everybody. The progress we have made to build a truly innovative and differentiated advertising platform is deriving powerful financial results. Over the last 12 months, we have generated nearly 439 million in revenues, 56 million in adjusted EBITA representing 30% to revenue and 33% EBITDA to revenue excluding tax. As Doron mentioned at the beginning of October, we closed the acquisition of Vidazoo accretive immediately under the terms of the acquisition agreement, during acquired all the shares of Vidazoo for 35 million in cash upon closing with turnout out of 58.5 million structure performance that is tied to either base metrics. This will be paid in full if Vidazoo generate 32.4 million of EBITDA in aggregate to the end of 2023. They are now will be measured based on theoretical and accumulative EBITDA goal till the end of 2023. 5% on the total consideration, payment allocated 2022, 14% allocated to 2023 and 44% allocated to 2024. This transaction is aligned with M&A model of paying one third of the consideration upon closing and two third of performance including attention elements for the period. I believe that Vidazoo with their unique veto capabilities, will expand our hub and spoke model and will further derive periods of stability and growth in the coming years. Turning now to all financial results. During the third quarter of 2021 revenues for Perion totaled a record of 121 million, an increase of 45% from 83.5 to 83.4 million in the third quarter last year. We achieved this growth while continuing to improve our operating efficiency and profitability. This increase was mainly from 82% growth in our display advertising revenues. The growth in this revenue was primarily due to video and CTV going by 245% from 4 million to 14 million in…

Doron Gerstel

Management

Closing statement slide before last has to do with revised guidance. I must say that the fact that we are able to generate revenue from both sides of the open web, the demand and supply and the fact that we are able to connect all operational asset as I mentioned into a central hub, increase first and foremost our visibility and increase our sustained business model. In that regards we are revised our guidance for 2021 from a revenue standpoint of 45 to $465 million that's reflect a 40% year-over-year growth. That's one. And from adjusted EBITDA standpoint, the midpoint is $60 million, which reflect an 83% year-over-year growth and other things that we should know that EBITDA to revenue Ex-TAC is 33%, which put us on, I think, the high end of our peers. From 2022 guidance standpoint, we improve this guidance and well, are we calling for $590 million is a midpoint which reflect 28% year-over-year growth. And the midpoint of EBITDA is $76.5 million for 2022, which reflect the 28% year-over-year growth. And the EBITA to revenue Ex-TAC in 2022 is 34%, which reflect a great way how you're able to scale and leverage our fixed expenses and we're moving in this direction as well. Last but not least, I would like to end our call with this picture which is our management team. Unfortunately, the three men, the three executives that are in the U.S. couldn't make it. We had a great time in the Israeli desert. And we are looking forward for the next call. Thanks so much. Operator?

Operator

Operator

Thank you. At this time, we'll be conducting a question and answer session. [Operator Instructions] Our first question today is coming from Jason Helfstein. Your line is now live.

Jason Helfstein

Analyst

Few questions. Appreciate all the color on the slides. So first, I want to ask about the video format broadly impact on gross margin. Gross margin has been up nicely year-over-year, since the second quarter, the mix of video broadly, both CTV and other ICTV display video is all going up. So maybe talk about kind of should we expect gross margins to continue to move up broadly, over whatever the next 18, 24 months. Two, maybe talk about if you're seeing inflation and Android pricing versus iOS as you know, because of what's what with the Apple deprecation? Are you seeing that? Do you have a bigger mix of Android? And so that's maybe beneficial to you? And then last? Are there any capabilities that clients are asking for that you don't have right now, given that you highlighted the big cash balance, and we would expect you to continue to be focused on M&A?

Doron Gerstel

Management

Thanks for the question. So first and foremost, let's talk about the video margin. And I think that the direction that we took as far as pivoting from the standard video, and putting those creative, innovative type of format at one point maybe narrow our addressable market, because we're really looking for the high end of the advertiser. First and foremost looking for keep, there see a correlation between the creative and their brand equity. And this is one. Second, they're willing to spend, and they spend, very high CPM compare to standard videos which I must say leave us healthy margin in any aspect. So that's the direction and we are planning doing it more and more. And I mentioned that we hit the, the really the limitation of what we can do by using a third party player and third party monetization system that we did. And this was the main trigger behind the acquisition of videos. Now, I think that the sky is the limit as far as what we can do. And our advertiser is pushing us more and more into this high impact video and CTV suite. So this is the one thing. I forgot your second question.

Jason Helfstein

Analyst

About the video. It was about Android pricing versus iOS and to the extent if you have a higher mix of Android versus iOS, that should be beneficial to you?

Doron Gerstel

Management

Right on by the way I think that we still limitation on iOS, you see kind of gold rush into an Android, the competition there is more than what it was before and definitely challenging. We are hoping that how SORT will help us in order to overcome the competition that's too early to say. But based on early indicators that we have definitely can come up with this iOS, Android kind of battle, stronger than we were before.

Jason Helfstein

Analyst

And then the last was just on, are there any capabilities that clients are asking you for that you don't have that we should expect you to focus on going forward or acquire going forward?

Doron Gerstel

Management

We are looking on few dimensions in a way strengthening very much our relationship with brands. Nothing is I will put it this way in an LOI stage. But we're definitely looking we need to digest the acquisition that we just did. So nothing concrete. And I must tell you that advertiser are not, they're not pushing us into any kind of this direction. I think that what we have currently with the fact that we cover very well the both sides, the demand side as well as the supply side. I think our main challenges is executing. It's not about adding other things even though our eyes are open.

Operator

Operator

Thank you. Your next question is coming from Laura Martin. Your line is now live.

Laura Martin

Analyst

Hi. Thanks for that. Hey, by the way, great numbers. And thanks for the explanation of the marketplace. I'd like you to step it up a level and go back to the Snap and Facebook commentary. Snap is down about 30% since its earnings last Thursday night and talk to they both said that in the fourth quarter they are seeing weakness in labor shortages and supply chain, which is cutting ad budgets for the fourth quarter. Have you seen anything outside of your premium products just back in the normal world? Have you seen any ad budget pulling back because of these two items affecting the fourth quarter outlook or early next year?

Doron Gerstel

Management

So first of all, as you can imagine, most of the fourth quarter is it's not unrecognized revenue but it's in our pocket in terms of insertion order. So according to revenue recognition we need to deliver but we not see any cancellation we just see that there is a furious competition among those high end brands. Yes there are some issues in supplies. I'm reading The Wall Street Journal and other but we not see any cancellation, any declined vice versa. I think that they're adding more and in some cases in some product we definitely see the shopping season started earlier. And so no slight decrease on demand, not at all.

Laura Martin

Analyst

That's super helpful. Can you put up the guidance slide again Doron and I just wanted to focus on the fact that you really over-delivered this year, yes, this slide right here and you had very dramatic margin expansion that adjusted EBITDA number really, like doubled your revenue growth. But next year, you're showing that your EBITDA growth is going to be the same level. By the way, I see you're blowing through your 500 of revenue, I hope you don't go on vacation for too long after you hit that metric. But tell me why we aren't going to have much more robust EBITDA margin expansion again in 2022 according to your guidance?

Doron Gerstel

Management

So first of all, ask for vacation, and they allow it to go only to weekends. So we're going to Greece, that's the only thing that as you can imagine they want more, more and more. But the point here, when it comes to, I think 2022 is the following. And I think that what you definitely see is the floor. And with all the improvement that we have in terms of visibility and the modeling and diversification and the two dimension of the reciprocation the cross channel on one side of the dimension and the fact that we are able to do business from both sides of the open web is another side of dimension to our diversification, we need to be cautious here and we rather I think, so on one end, it's impressive, the 28, as you mentioned, but on the other hand, I think we need to be careful and we always like to under promise and over-deliver. The other thing is, and we just finished it two days off site with our board, there are definitely calling for additional investment that we're doing on our technology. I must say that they are really encouraged by the investment that we did on SORT. We establish an A class AI team, which we are start seeing fruit. They very much would guide us to double down on this technology. And that's calling for additional engineering investment that we're doing here and offshore in Ukraine, mainly in Ukraine. So all in all, the being a bit cautious and trying to surprise an additional engineering investment is causing this growth, which you looked at the numbers that you need to sounds, that you apologize for it, it's another thing, but I understand where you're coming from and let us surprise you.

Laura Martin

Analyst

And then my last question, it has to do with search and the role of search. Search revenue was quite robust, but it does hold down your growth, your overall, it is a headwind to your overall revenue growth. Can you talk about why, like strategically how search adds to the overall story or whether letting things go would really actually hurt the value proposition?

Doron Gerstel

Management

So first and foremost, the search is two very important, strategic role. First, it's a very stabilized I think business and the fact that we're working with Microsoft Bing. And now we added Yahoo into the picture is very much stabilized, it keeps growing. We have a publisher that is working for us for years and we have a very, very good stable type of business. And I think that the fact as I said the transactional searches among the entire searches is growing that's great. This is from the revenue in the EBITDA I think contribution standpoint. But the most important part, and this is very interesting, and I must say that it's growing and it's growing in such a way that it's going to be a huge factor is how search and in this case d D2S is displayed to search, display as an ad unit that we are very much placed either in our site or site that we operating, generating search. This is a very, very interesting technology that we developed based on contextual match and other things. So we are having an endless demand that is coming from this direction through the Microsoft Bing. So we are definitely looking to invest more on this segment of the search business. So I think that we're happy with the results. Last note I think that the company two years ago made the quite the decision. And the main decision for us was to invest on the right side, the supply side of the open web which is something that we didn't have before. And you can do all I mean, we understand that we can do. Now we able to leverage these assets that are in the supply side in order to drive business that it's coming from the search demand that we have on the left side. So it will come together. It will grow up and it's a very nice study type of growth of business.

Operator

Operator

Thank you. Our next question today is coming from Jeff Martin. Your line is now live.

Jeff Martin

Analyst

I wanted to ask you a little bit more about SORT, seems like a very encouraging value proposition. I'm curious, what's your go-to market strategy is there? If you've had any initial feedback from clients and if you are targeting more than mobile sided display? Or if that's across hair display business?

Doron Gerstel

Management

So thanks for the question, I will, hold on for a second, just a minute, I want to pull this slide. So in the notion, the notion of time, I couldn't explain what is a very, first of all very important factor. The very important factor is the more, we're using not just the SORT, the more that we are analyze those contextual information, users signal, external signal that we're doing on our network, and I'm referring to both the left side and the right side of what they showed on the hub and spoke the better we are. So regardless, if someone is using sore, or not using Spark, what is really important is for us those machines are working again and again in order to do one thing is to increase the prediction. The prediction here of who is going to click on this ad, that's very much the prediction. This is what allows us, first and foremost, to go to market and the challenge was for our engineering team and says we will never ever can go to the market and showing the results CTR wise or interaction rate wise, or all has to do with return on ad spend, which is lower than what they used in cookies. That was the main design factor behind SORT. That's very much. That is a precondition, even before customer will get it. That's one. Now when we're talking with the brand, and we're talking with some, as I said, the really reputable brand, they like one thing because a purpose is become a key word for them. And part of the purpose that we're talking if I'm sorry, that I talk 100,000 feet here, they definitely looking about how is they are developing a trustworthy relationship between them and…

Jeff Martin

Analyst

I look forward to watching that ad developed here. And then second question, it sounds like you're stepping up your technology investment, based on commentary from the board and recent success in your technology spend. I was curious if that's part of why your 2022 guidance for EBITDA margins isn't perhaps a little bit higher.

Doron Gerstel

Management

Yes. Absolutely.

Jeff Martin

Analyst

And then, last question was, can you give us an update on travel related advertising? I know that that was originally a pretty significant part of the advertising segment and you hadn't expected that, to come back to a great degree this year. Curious if you could just give us an update there.

Doron Gerstel

Management

Yes. So travel is not back to you know where they were before. I don't know if you guys are aware, but it's impossible for some countries in Europe to travel to the states yet unless you're a U.S. citizen. And so definitely not back. I think that we're, if I'm using 2019 and compare it to where we are today, I think that we're 20% to 25% when it comes to advertising spend to what it was before. I'm glad that despite of it, we're showing these results, and we are looking forward, that this will be behind us. And I know that there are some initial discussion that we have with our travel companies in that they are well, trying to be prepared for the summer, and huge amount of investment. And I'm talking about advertising investment is being allocated for the next number under the assumption that the market will open for travelers, and I think it will be a huge boost for the industry in large.

Jeff Martin

Analyst

Wonderful, thanks for your time.

Operator

Operator

Thank you. Your next is question for today is coming from Eric Martinuzzi. Your line is now live.

Eric Martinuzzi

Analyst

Question regarding the iOS issue again. Just you talked a little bit about Android benefiting at the expense of iOS. But is there any evidence anecdotally maybe from the undertone folks as far as campaigns, desktop benefiting versus mobile Doron?

Doron Gerstel

Management

That's a very good question. As you know, currently, mobile is growing way more than desktop as far as being used. And I think that you need to look at it. So mobile definitely is getting all the attention. You spend way more on mobile. I think I have it here somewhere. yes look at this chart on the left when it comes to number of minutes on mobile versus desktop. This is double. I think that only because of consumer spend the time you can imagine that advertising is spending two times as much in mobile than in desktop. That's fact of the matter. And now another very important factor has to do of course, with the CTV, which is has to do with the big screen. This is a definitely a challenge. But more is has to do with this. I think it has to do with the multiple screen. It has to do with the ability to synchronize between the big screen, the desktop and the mobile that has to do very much of in a way to work, at work, at home, kind of way of us to synchronize in a single campaign between all those channels. Did I answer your question?

Eric Martinuzzi

Analyst

The question was really about, have you anecdotally seen evidence of the shift to desktop from mobile? And you're saying the answer is no, not really.

Doron Gerstel

Management

No, not really.

Eric Martinuzzi

Analyst

And then second question for me. It was just three weeks ago you announced Vidazoo, what are the mechanics of integrating Vidazoo? Obviously, you've bundled them in as far as the guidance go, but behind the scenes, the engineering part of the equation.

Doron Gerstel

Management

So first of all, our philosophy wouldn't come to acquiring companies to leave it alone as much as we can. And think after, I think more than dozen acquisition that I did in my career, I came into this conclusion that any type tight integration is a recipe for failure. So at this point, even keep them there and then try to find out, how are we able to developing a synergy and the reason I pull up the intelligent hub slide is first and foremost it has to do with the revenue growth not shared resources, nothing. I mean, just about how are we able with the fact that we have now own the player, video player, and have a great network of publisher that using Vidazoo, how we able to scale and sell more. This is the only thing that we're doing at this point and only thing that interests us. So how are we able to drive more synergistic type of revenue. And that's the first phase of our PMI and the second phase, we're going to get into some cost saving because as I mentioned, currently, they're not utilizing a lot of the shared resources that we develop on our hub. They have their own for instance, ad server, etc. That's definitely will come, but we're doing it in two phases from PMI standpoint.

Eric Martinuzzi

Analyst

Okay. Thanks for taking my questions and congrats on the quarter and the strong outlook.

Operator

Operator

Thank you. We reached the end of our question and answer session, I'd like to turn the floor back over to management for any further closing comments.

Doron Gerstel

Management

Guys, thank you very much for joining. I enjoyed the call as well as Maoz. So see you on next call. Thanks so much. Take care.

Operator

Operator

Thank you. That does conclude today's teleconference and webcast. You may disconnect your line at this time and have a wonderful day. We thank you for your participation today.