Josef Mandelbaum
Management
Sure, thanks for the questions, Kerry. Okay, I’ll try to take one at a time and Yacov can chime in. So the – on the targeted advertising side, we have started this quarter partnering with some – few select companies, and we are seeing that data and the first thing actually building our own profile system and outbuilding the RTB system. Right now it’s mostly online specifically. We’re seeing some nice early results in terms of the yield or the list in the yield for our advertisers and our partners in terms of monetization. In the mobile distribution side, as I mentioned, we are building, part of that also we’ll do some targeting. That’s probably going to be towards the latter half of the year, while the targeted advertising side we are working on now. I hope at the end of Q2, we’ll probably rollout in a more aggressive way in early Q3, not decline as of today. We’re excited about what we can do that and hopefully look to leverage our position in the marketplace to get into, we think in field, which is growing significantly both online and our mobile and which we have significant asset that up until today, frankly just have never been utilized for a variety of reasons that today we’re locking as part of the acquisition. We now have enough scale and as you know with the data’s that enough scale to really be able to leverage your data enough to give an increased yield to advertisers. So, we’re – it’s probably focused primarily on the depth as a proof-of-concept. First, well, in the mobile distribution industry as I mentioned, second, we are also looking at some of the opportunities we have to do some targeting on the mobile side and explain probably more of that in the second quarter earnings call as we have more data. On the – on your mobile search side, so on that one, what we’re doing is specifically we are targeting at some verticals, it’s in app. It’s not mobile web today, it’s in app, and we’ve targeted some verticals that we think are very appropriate, they have good reach. And through our existing relationships basically, it’s adding on some type of nice, consumer looking search box and search products into the app or into the – integrated into the app itself. And these are mostly people who can’t – either can’t get the deals with the direct search providers and some of them are our partners already. So we just started launching that and we’re seeing actually some nice LTV in the initial, and I think operational we’re six to eight weeks, and we are seeing some good initial results with some of our partners. So, again, it will take a while to rollout, but we think we’ve identified two or three or four verticals, which we think are really appealing to this type of product, hoping that will help them add incremental monetization to their apps.