Alice H. Chang
Analyst · Clarke Jeffries from Piper Sandler
Thank you, Rick. Welcome everyone to Perfect Corp.'s first quarter 2023 earnings conference call. We takeoff 2023 with USD 12.1 million in total revenue for the first quarter, representing quarter-over-over gross of 9.7% and a year-over-year growth of 0.9%.
The nominal growth reflects the strategic shifts in prioritizing our new subscription-based cloud business driven by much stronger market demand. Specifically our AI/AR cloud solutions and the subscription revenue, which historically accounted for 2/3 of total revenue, grew by 18.7% year-over-year in the first quarter. This is a key area of future growth for Perfect.
Although we are still impacted by a longer sales cycle, our value proposition to our clients and our market leadership in AI/AR solutions continue to be strong. We saw very stable renewals with existing brand customers in the first quarter.
We also managed to acquire more new logos from extended pipeline as we fine-tune our strategy to counter the impact of the prolonged sales cycle. These new clients will need time to grow and make meaningful impact to our top line revenue. Meanwhile, we continue to invest in AI skincare technology as it is an untapped market with great growth potential.
Lastly, our mobile beauty app subscription business powered by AI capabilities such as AIGC, continues to experience strong growth momentum, helping to stabilize and balance our revenue streams.
During the first quarter of 2023, we continue making strategic adjustments like those we disclosed in last earning calls as we navigated a challenging business environment. We would like to take the opportunity here to provide some business update and share with you our latest industry observation. Along with insights on how our technology and partnership with brands have helped shape the industry.
First, color cosmetics remain a very resilient and attractive category. We saw more luxury fashion brands offer color cosmetic products to consumer in an account to attract younger shoppers as well as to diversify their revenue mix. Perfect is the leader in the color cosmetics beauty tech yield, and we are well positioned to support this new group of brands.
One of the most exciting developments for this quarter is our new partnership with a global top luxury fashion brand from Europe. We will be launching their first ever makeup virtual try-on on its dotcom website across multiple countries and also on Taobao, which is China's biggest online shopping platform.
This is a very significant milestone for this client as they are relatively new to the makeup category. We expect that virtual try-on feature will drive an enhanced customer engagement and increased sales conversions for the brand.
Second, as China reopens its border, brands are coming back and investing in digital solutions to target shoppers in China. In addition, consumers have resumed their color cosmetics applications and skin care routines since the face mask mandates was lifted. We have seen good recovery momentum for both our WeChat and Taobao solution in China.
Third, in the first quarter, we secured several skin care deals, including one of prestigious of latest skin care group in Japan and another with a U.S. based health care conglomerate to newly launched Perfect AI skin analysis.
This partnership enabled us to deliver our cutting-edge skin technology of skin diagnosis to a wider range of users, providing personalized recommendations for a diverse range of skin types and the skin concerns.
As we continue to innovate, we are excited to bring some more AI skin share diagnosis and recommendation services to brands and retailers around the world.
Fourth, we saw digitalization has arrived in the jewelry and watch industry. Watches and jewelry brands are finally caught on with virtual try-on technology. 2 more notable new wins in this quarter were from Europe based luxury fashion groups, which officially rolled off our watch and the jewelry VTOs on their website across multiple countries using our Perfect jewelry VTO technology. As more brands create 3D digital assets, we expect to see wider VTO deployments across all channels, including websites, apps and WeChat.
Fifth, interactive AR advertisements started to become attractive in a very new way for brands to target more consumers. In a new partnership, Perfect and Teads have joined forces to deliver the first native virtual try-on AR app format on to Teads’ ad platform.
This joint solutions enable brands to offer a state-of-the-art VTO experience across makeup, watches and all other AR VTO categories in popular media around the globe. We have 2 global luxury fashion brands featured their watches in AR media campaign using our AR ads.
And also, we offer AR ads to several other cosmetic companies through this type of collaboration, jewelries and the beauty brands can reach out to millions of potential end consumers through AR ads, which is a brand-new form.
Another good news to share here, our mobile beauty app business has been growing quite strongly. With the injection of more AI features, we have recently seen a robust search in growth. Our mobile beauty app active subscribers increased by 15% from the previous quarter and increased 50% from the same period last year.
This strong growth can be attributed to our efforts in improving digital marketing, developing and monetizing more attractive AI features. One of the examples to share, we recently introduced a new product feature called Magic Avatar by AI, to enhance our YouCam mobile beauty app. This powerful AI tool, driven upon advanced AI-generated content AIGC technology and the custom, stable diffusion models can produce from an realistic digital avatars, which app users can use to express themselves in their online social community.
This positive user feedback we have received towards this feature has helped drive conversions to our mobile app subscriptions. This is just one of our main R&D initiatives and leverage the latest AI technologies for product innovation.
We will keep on investing in AI developments for both beauty brands and the beauty consumers. And this unique synergy of business model where our core technology is developed once and it can monetize in both brand business and also consumer beauty apps. It offers perfect a very valuable insight and a very unique cost advantage.
The search in digital commerce pushed the transaction far beyond the traditional offline stores. Those are increasingly happening online in apps, in social platform via content services and even in search. Brands are rolling out their strategy in omnichannel more than ever.
This larger mix of channels is what makes Perfect so valuable in any environment and across every sales channel. Our strength is our ability to build all the right tools for commerce to happen in every place. This is why brand customers are building their future digital strategies with Perfect.
To sum up, despite uncertainty in the macro, we believe that our value proposition, the beauty brands and beauty consumers remain intact. Our dedicated AI/AR innovation and continued investment in the latest AIGC technologies and AI talent and AI skin care technology will better position perfect in the competitive landscape.
Looking to the rest of 2023. As brands continue to undergo digital transformation, AI and AR technology is a crucial component of creating immersive personalized omnichannel shopping experience across omnichannel, which provides very good business opportunity for us.
In addition, because of our renewed focus on online services, our AI/AR cloud solutions and the mobile app subscription business will grow more rapidly versus the previous year, and their revenue contribution will be more prominent.
As more and more brands look to improve sales efficiency, operate more sustainably reduce product waste, we remain committed to driving top line growth, while focusing on profitability. Benefited from the strong signs of growth in each respective area, as I mentioned, and a very healthy market demand, we are very confident to deliver strong growth in 2023.
With that, I will now turn the call over to Louis to go over the financial details with you. Louis?