Jon Bortz
Analyst · Wells Fargo
Thanks, Ray. I'd like to touch on 3 topics this morning. First, our observations on industry trends. Second, I intend to discuss our ongoing strategic capital allocation program and our continuing pivot from a heavy urban and business travel focused investment company to a more balanced portfolio, more evenly split between business and leisure and between urban and resort. And then third, I'll talk about our outlook for the fourth quarter.
In terms of industry trends, it's fair to say the industry has seen a flattening out of the recovery in demand on an overall basis. In fact, the industry was unable to successfully absorb even the smallest amount of supply growth in Q3, with overall industry occupancy declining, albeit slightly in every month in Q3, a trend that continues from Q2. We were surprised that this trend did not reverse in Q3. However, the revenge travel related to outbound international and cruising this year seems to have overwhelmed improving demand in business travel and international inbound travelers.
We believe business travel, both group and transient, continues to gradually recover. Leisure on the other hand, has declined slightly as international outbound travel and cruising rebounded to above pre-pandemic levels. An international inbound travel, especially leisure has only gradually returned. The leisure softness has primarily been reflected at resorts, while urban weekend occupancies have continued to recover. We believe next year, leisure will normalize at higher levels of domestic travel as we lap this revenge travel and international inbound continues its gradual recovery.
The resurgence in business travel we've seen is evident by the improving occupancies in the urban and top 25 markets, specifically during weekdays. This trend is particularly strong in the luxury and upper upscale segments, hotels, which are predominantly located in major cities. The STR data for Q3 shows a consistent softening of occupancies at the mid- to lower end of the spectrum. We've not seen any evidence of trading down in the industry. In fact, the STR numbers show the weakest demand and worst performing properties are at the bottom end of the quality and price spectrum with the economy hotel category performing the worst.
Geographically, in general, the previously slower recovery markets such as Chicago, San Francisco, Washington, D.C. and New York are now experiencing stronger demand growth and the earlier to recover markets such as Miami, Tampa, Orlando and Atlanta are witnessing weaker demand growth. The top 25 markets continue to see increasing demand in occupancies, while other markets continue to see declining demand in occupancies. Amidst this industry-wide stabilization of demand, ADRs in Q3 also displayed a moderating growth rate, though ADRs in September and so far in October have bumped up from the low points in July and August.
None of these trends come as a surprise, and we don't expect much change in these industry trends for the rest of the year. However, we do expect a modest boost in October's performance due to the favorable calendar of the Jewish holidays this year following completely in September. Of course, given the Fed's efforts to bring down inflation and slow the growth of the economy, we shouldn't be surprised if we see a slowdown or recession sometime in the next 12 months.
Now I'd like to move on to a brief discussion of our capital investment strategies and our overall pivot to a more evenly balanced business and leisure demand mix. Our reduction in urban properties has been going on since 2016 when we began to sell out of New York. Prior to the LaSalle transaction in late 2018, we sold a total of 7 properties for gross proceeds of $592 million, and all of them were urban. Acquiring LaSalle added 6 unique resorts, all with significant repositioning upside. Simultaneously with the corporate transaction, we also disposed of 5 LaSalle's urban properties for total gross proceeds of $821 million. Since then, we've sold 24 additional properties, including the upcoming sale of Hotel Zoe in San Francisco, all urban generating gross proceeds of an additional $1.725 billion. In total, we've sold 36 urban properties since 2016 for over 3.4 -- I'm sorry, for over $3.1 billion.
In 2021 and 2022, we acquired 5 leisure-focused resort properties and 2 guest houses in Key West, which were added to Southernmost Resort for a total of $822 million. Jekyll Island, Estancia La Jolla, Newport Harbor Island, and the 2 guest houses have and are undergoing extensive upgrades, repositionings and operator changes that will drive significant upside going forward. This is on top of the very substantial investments in our other resorts, including Skamania Lodge, Chaminade, Mission Bay Resort, The Marker Key West, Southernmost Resort, L'Auberge Del Mar and LaPlaya in Naples. And we believe all of these resorts due to the investments we've made in upgrading them and remerchandising them will continue to gain market share, thereby enhancing cash flow.
So from 2016 to today, we went from 2 resorts to 13 resorts, which also helped us increase the leisure mix within our portfolio. Today, we believe the business leisure mix in our portfolio is roughly 50-50. And assuming we sell additional urban properties over the next couple of years, we expect the leisure portion to edge slightly higher. We don't think it will move a lot as many of the urban properties we've sold or are selling such as those in San Francisco, Portland, Seattle and Washington, D.C., have a strong leisure mix as these markets are very attractive to leisure travelers. Moreover, most of the resorts we've been acquiring have very large business group components, while their business in corporate transient mix tends to be more limited.
This helps explain the actual increase in our group mix overall in our portfolio as this pivot has continued. We believe this roughly 50-50 mix between business and leisure will serve us well in the years to come as we believe the slowest to recover segment will continue to be business transient travel, and we believe the secular trends favor leisure travel as well as group, particularly group in resort locations with significant outdoor meeting and event space and numerous amenities, activities and experiences.
As we move forward, we continue to focus on taking advantage of the public private arbitrage opportunity that exists today. We're selling urban properties in slower recovery markets with lower cash flows and within our individual property NAV ranges and then using those proceeds to reduce our net debt and repurchase our common and preferred shares at very significant discounts to the NAV of the company. Since the pandemic began, we've sold 14 properties, including the upcoming sale of Hotel Zoe in San Francisco for gross proceeds of $881.8 million at an average trailing 12-month NOI cap rate of 0.5% and a trailing 12-month EBITDA multiple of 105.8x.
We've generally sold our lowest quality properties in the slowest recovery in urban markets, thus improving the quality and growth prospects of our remaining portfolio. We've sold 5 properties in San Francisco, 2 in Portland, 2 in Seattle, 1 in Nashville, 1 in New York, 1 in Coral Gables, 1 in Philadelphia and a small retail property in Chicago. We believe strongly that taking advantage of the significant financial arbitrage opportunity, which is being funded by the sales of urban properties in slower recovery markets at attractive relative pricing is by far our best capital investment strategy.
The opportunity available in the past year, including right now, represents a far better value creation opportunity for our shareholders than either using all of the proceeds to pay down our debt, which we believe is at a modest level or holding cash to take advantage of undefined opportunities in the acquisition market at an undefined time in the future. We just don't believe any opportunities in the future will be more attractive or available at a bigger discount than buying our current properties at a 25% to 30% discount to their estimated current gross values and a 50% plus discount to the overall value of the company.
Now let me turn to our view of the near term. As we look at the fourth quarter, October started out well with healthy business and leisure travel. October is also benefiting from both Jewish holidays falling into September this year versus them being split between September and October last year. This, of course, helps the performance of the entire industry. In addition, we have some favorable convention calendars in the fourth quarter in San Diego, San Francisco, Washington, D.C. and Boston, which benefit a significant portion of our portfolio. This is evident in the year-over-year pace for our fourth quarter, which shows robust growth in both group and transient business.
Specifically, compared to a year ago, we have a 9.6% increase in room nights on the books at a 2.9% higher ADR, resulting in total revenues on the books substantially higher, up 12.8%. Breaking it down further, our group business on the books is particularly strong with a healthy 10.3% year-over-year increase in room nights, a very strong 7.5% increase in group ADR and 18.6% growth in total group revenue. Transient is not as strong, but is still very favorable with room nights and revenues up 9.1% and rates flat year-over-year.
As a note of caution about how our pace may ultimately translate into our performance, we need only to look at this past quarter. We had a great pace advantage going into the third quarter, but we experienced the deficit and pickup in the quarter for the quarter. We feel comfortable in saying that we believe this doesn't represent a slowdown in business activity, but a normalization and booking patterns. We believe that more business is being put on the books further out consistent with more normal pre-pandemic patterns as business and leisure customers have increasingly felt more confident looking further out as their comfort level grows with pandemic-related concerns increasingly in the rearview mirror.
In Q3, we booked almost $10 million or 8.2% less in room revenues for the third quarter than we did a year ago. So our 5.5% revenue advantage turned into a 1% deficit by the time the quarter ended. We expected this normalization of booking patterns as evidenced by our down 2% to plus 1% outlook. What we didn't forecast was the impact from the negative weather patterns. So while we're very pleased and encouraged by the fact we're almost $14 million ahead of the rooms revenue that was on the books for the fourth quarter at the same time last year. We expect a significant reduction in the pace advantage over the course of the quarter.
As a result, our outlook for Q4 RevPAR versus last year is forecasting growth ranging from 1% to 4%, which certainly compares favorably to our Q3 actual results. As has been the case all year, we expect the bulk of this growth will be driven by increased occupancy. Our outlook for total revenues for Q4 is for growth of about 1.5% to 4.5% or approximately 50 basis points higher than our outlook for rooms revenue growth.
So that completes our prepared remarks. We'd now like to turn to your questions. Donna, you may now proceed with the Q&A.