Jiazhen Zhao
Analyst · Bank of America. Please go ahead
Thank you, Lei. Hello, everybody. This is Jiazhen. In Q2, with various pro-consumption policies, we observed a clear trend of consumption settlement improvement. To support consumption in this year's June 18 promotion, we increased our efforts. We received positive responses and saw a further increase in consumer demand on the Pinduoduo platform. Riding on the encouraging industry trend, we proactively seize the opportunities to fully embrace high-quality development. Our strategy includes the following aspects. First, high-quality consumption to meet consumers' continued growing demand for quality, we strive to better serve consumers with more savings, better services, and upgraded consumer protection. Second, high-quality supply. We go deep in the industrial and agriculture production areas, leverage our tech capabilities to support digital transformation, and bring more quality products to the national and global markets; third, high-quality ecosystem. We showed our social responsibilities and further refined our platform governance capability by supporting quality merchants with our 10 billion ecosystem initiative we promote our virtuous cycle, which accelerates the upgrade of our platform ecosystem. We are fully aware that high-quality development requires patient investment. Over the past quarter, we have seen some encouraging early results from our efforts in giving back to consumers, supporting quality merchants, and enhancing our platform ecosystem. Our business also delivered decent growth. Now let me walk you through some specific measures that my team and I are actively implementing under our high-quality development strategy. First, for high-quality consumption, we are working hard to deepen more savings and better services so that we can give a good experience. This improves consumer trust in our platform, which in turn stimulates spending. In Q2, we continued to promote a wide range of merchandise of consumers' preference. As mentioned, during this year's June 18 promotion, we increased efforts to give back to consumers. The promotions cover a full range of product categories, including electronics, cosmetics, fresh produce, as well as apparel. This stimulated full-category consumption demand. In addition to solidifying more savings, we continue to provide better services, which increased consumer trust in our platform. For example, during June 18, we upgraded logistics and aftersales services, such as price protection, 10 times compensation for counteract, and to door delivery. These measures make sure consumers can buy with confidence and return with ease. We also cooperate with established insurance companies and brands to offer quality guarantee insurance, which covers situations such as inaccurate product descriptions or product quality issues. After the June 18 promotion, we remain focused on adjusting fundamental consumer needs and continued with our every day's June 18tg approach. We provided quality products and services at good prices unleashing demand potential to support new product categories. As our platform continues to gain trust and recognition, we are delighted to see that a growing number of brands across multiple categories have started to cooperate with Pinduoduo as the primary channel to reach consumers. Another crucial aspect of high-quality development is the co-development and integration of the digital economy and the traditional industries so that more quality products can reach the national and global markets. This is what we call high-quality supply. It has deep root in agriculture, it will continue to be a focus point in our pursuit of high-quality development as we bring more agri-produce to market. Innovation is the key to enhancing quality and creating added value. So, it is crucial to meet consumers' growing demand for high-quality, safe, and healthy agricultural produce through innovation and the adoption of Agritech. In Q2, we launched the third smart agriculture competition and a second Pinduoduo Crop Growing competition. Through this initiative, we are actively engaged in agritech innovation and support technology adoption in agriculture. Our vision is to further improve the quality and the efficiency of agricultural production through technology. At the same time, we are stepping out support for products enabled by Agritech, on our platform to accelerate our research funding translate into products. For the more we are driving the digital transformation of manufacturing with new tools and new models leveraging our consumer insights and tech capabilities will help manufacturers that understand evolving consumer demand and improve production efficiency. Last quarter, our team went into industrial belts and launched a series of live-streaming events to showcase the broad selection of local products to consumers. This helps consumers learn about the product tangibly and enhance their trust in online shopping. We are also deep in collaboration with merchants in areas such as product design and marketing so they can better meet diverse consumer needs. This is welcomed by many merchants. For example, we recently partnered with a well-known liquor brand. Together, we experimented with online plus offline approach, which has offline pop-up shops. This format led to their record-breaking sales of our platform. And at the same time, enables the brand to reach young consumers effectively and obtain valuable consumer insights. A high-quality ecosystem is the foundation that nurtures the sustainable and mutually beneficial growth of the platform and all its participants. Last quarter, we launched a 10 billion Ecosystem Initiative to support quality merchants and products. This initiative provides incentives for SME merchants and quality merchants to upgrade their service offerings. Thereby creating a robust environment to drive up efficiency and service quality of the entire ecosystem. We also made significant efforts in platform governance areas such as food and drug safety, model protection, and live streaming compliance. We hope to accelerate the positive momentum in platform ecosystem with both the 10 billion Ecosystem Initiative and our platform governance efforts. For example, we collaborated with major publishing houses and book brands to launch the fifth [indiscernible]. We continue to invest hundreds of millions of RMB in coupons in an effort to promote a sustainable online authentic book market and to strengthen IP protection. Our efforts covered 6 million copies of bestselling books, connecting quality content directly with consumers. As of today, over 2,700 publishing houses, food companies and distributors have joined the Pinduoduo platform. Throughout our journey to high-quality development, we are always looking for opportunities to show them more social responsibilities and create value for the society. Earlier this month, the [indiscernible] region was hit by severe rainfall. respond to action, and donated RMB30 million to support the flood relief efforts. At the same time, in partnership with People Sale, we launched a dedicated relief campaign to help businesses in the affected regions, reduce losses from production disruptions and inventory damage, and help them get back to normal operations quickly. Furthermore, to help book merchants in Georgia, we set up a dedicated book-selling channel and provided relief measures such as traffic support and zero commission policy to help these merchants reduce losses and resume normal operations. We are well aware that our value creation is inseparable from our long-term strategy of high-quality development. Our focus on high-quality development and ecosystem not only lay a solid foundation for the future, but also earns immediate policy feedback from consumers and merchants. Looking forward, we will continue to support quality merchants and SMEs and to promote digital inclusion agriculture. We will keep doing the right things and keep up our investments in the key areas to speed up our progress towards high-quality development. Now I'll hand it over to Jun. She will provide you with an update on our financial performance.