David M. Stack - Pacira Pharmaceuticals, Inc.
Management
Yes, thanks Gary. I mean, you've known us for a long time, Gary. So we cut the market and in order to get at 60-plus percent of the market, you need something in the mid-30s. But the ambulatory care market is very much concentrated. So you have states where you have huge opportunity in ambulatory care, and you have states and in some cases whole regions where you have almost none. And so, what we decided to do was to take the place where these folks would have the opportunity to have a very strong input by putting them in places where there was a very strong focus on ambulatory care that already existed. And so, I mean, I would just tell you – I don't want to – I always have to be careful here, because so much of what we say on these calls shows up being the strategic plan for some of the people that think they're our competitors. So I'll be a little bit careful here. But I would tell you, there's 24 people and nine of them are in one state. And so, it speaks to the concentrated effort here. And so, what they're doing is there's another internal team that you would expect, that is in charge of launching this product. And it includes reimbursement specialists and folks that have done this before for many small teams. So they're working at the top level with the IDMs and with the ambulatory care groups and all of that. And then the reps are at the local level, sharing the information that are coming from the IDMs and saying, okay, they think that they pay for it. They want to pay for it. You don't think they pay for it. What's missing, right? What's in that gap? And how much of that can we cover in the next 60 days, so that we can be ready to go on January 1? And the biggest single thing is that we don't want to tell people that something is possible and then have them bill for it and have all those bills rejected. That's what we're trying to avoid. It's not a negative strategy, but I think you get it, right? So that's a lot of it is, given these folks some time out there to get to know these customers, we're having web access with these folks. We're having web access with the Aetna folks and some of the other big commercial payers. And so, they are all slightly different in terms of how they got to where they are with EXPAREL. And so, we're learning how to address these folks individually as customers as well as a group of people who will have a reimbursement opportunity on January 1. I don't know if that's helpful or not, Gary, but that's what comes to...