Mark C. Pigott
Analyst · Bank of America
Okay. Yes, on the Brazil distribution, that's an exciting process, kind of spring boarding off an earlier answer. One of the real advantages that we bring and is sort of reiterated by many of our dealers is that with an independent dealer network, there's a lot more profit potential for an entrepreneur to be a dealer of ours versus our competitors. And I think you can see that not just in our industry, but just any industry. So we have obviously -- have the groundbreaking. You've got the press release. We're investing the money, we bought the land and for the last year or so, I've been working very avidly on getting the distribution framework in place. We now have the framework, and we're getting excellent response and that is -- there are every state from Amazonia down to the south of Brazil has trucks. We want to cover every state from early days of production, which is mid-2013. We've laid out the criteria in terms of what we're looking for and to have a dealership, it's a $5 million type of investment because you need a number of acres of land. You need a facility, you've got to hire the people. But in exchange for that, you've got a good, wide geographic territory that you will control. We bring in what we consider some great products and services, distribution centers, financing the parts back up. And we're getting a great response from some competitor dealers who are finding they have very limited opportunity to generate profit, from industrial dealers who are used to equipment sales, from agricultural dealers who obviously are used to tractors, trailers and construction and ag equipment. So it's a wide range. And even some automotive dealers who may be in the heavier range of the automotive sector. What's interesting, and you probably appreciate this, Jamie, I know you've traveled a lot, is that a number of these dealers have come -- potential dealers have come to North America and come to Europe and talked to our existing dealers and saying, "What's really going on?" And they've come to our factories to see the quality and the innovation we put in, and the response has been very, very positive. And they then go back to Brazil and sort of spread the word that, "Wow, I've talked with a Kenworth, a Peterbilt, a DAF dealer. Yes there's an investment required, but the profitability over the medium and long term is excellent." So it's exciting.