Kurt Wolf
Analyst · Bank of America
Yes. Curtis, thanks for the question. So with respect to pricing, I guess what I could say is, what really happened, and I apologize for a long explanation, but hopefully, this will make it perfectly clear. In July of 2024, there was a rate case that increased the work share discount substantially. So margins expanded across the entire industry, which set off like a gold rush for customers. So what you saw is competitors being increasingly aggressive trying to win new customers because the margins just had expanded significantly. PCI, in particular, this is just our opinion, got extremely aggressive on pricing to the point that they left themselves no margin, presumably due to transportation cost, diesel, et cetera. My view is they more or less, drove themselves out of business being too aggressive on pricing. I think this is driven by that rate case that created these high margins. What you're seeing now is much lower margins. You're seeing it for us. You're seeing it Capital Presort exited service, I think, December of last year. PCI exited September of this year. You can never make too much of rumors, but Debbie has heard scuttle of other competitors having some serious problems. So the reality is, I think there's a you would expect there to be a recognition from the industry that pricing as it stands today. It's not sustainable for the long term. So our expectation, and again, we can't drive -- we have to -- we're still -- we're a dominant player, but we can't set price. We can only react to the price that's out there. Our expectation is that based on where competitors and us stand in terms of margin that pricing should start to go up just to get players to sufficient ROI to justify continuing to operate in the space. And as we said in the letter, again, we expect that to happen, but we're not resting on our laurels. We're doing a lot to integrate the PCI volumes. There's a lot of work to be done there. So we expect to get a lot of margin pickup from that. We can talk more about it if you'd like but also, as Paul spoke to, we're making a lot of investments to continue to bring down our cost of operations, so we can get higher margins and better ROI on the business.