Ron Lombardi
Analyst · Jefferies. Your line is now open
Thanks, Chris. Let's turn to slide 11 to recap what we've seen so far this year. As I touched on earlier, despite the uncertainty caused by COVID-19, we are pleased with the plan we implemented and our results in Q1 performance to-date. There are a number of important factors shown here, each of which underpin the financial results Chris just touched on. We continue to prioritize putting our employee safety first through various proactive measures. We have numerous manufacturing partners which are all operating in a similar capacity. All of these employees are the enablers to our success. We are proud of how our team members have adapted well to this volatile environment and thank them for their continued commitment. In the middle of the slide, is our supply chain, we've continued to work with our third-party partners closely on continuity of supply. Although dynamic, we continue to avoid any material out-of-stock positions at retail. The result of this is continued and reliable inventory supply, and engaged workforce and committed partners, enabling us to maintain superior service levels with our retail partners. In doing so, we have set ourselves up for both short- and long-term success. Now, let's turn to slide 12, for an update around our brand building efforts. Investing in our leading portfolio of brands remains the number one principal in our three-pillar strategy. Our leading brands have heritage in connections with consumers. We are also diversified, which positions us well to navigate the impact of COVID-19, as we realized in Q1. We continually invest in our key brands over the long term through a wide-ranging brand building toolkit. Critically, it features various efforts which differentiate us from other brands and private label. This playbook has not changed. What has changed, as outlined last quarter is where consumers are shopping as well as which categories, they are using the frequency. This is truly a unique attribute of the COVID-19 pandemic versus prior recessions. This impacts all of our brands in unique ways. Just over one quarter into this new landscape, we are learning and adapting to the changes it brings for each of our brands in the real time. Where we've experienced the largest opportunities at the right end of the spectrum, is from channel shifting into e-commerce. Our early investments in this channel had us well positioned to capture growth as consumers transitioned to digital shopping during the pandemic. The second opportunity our portfolio is experiencing is, consumer focus on self-care at home. Examples here include, avoiding a doctor's visit and increasing focus on everyday hygiene and wellness. Each of these factors are benefiting many of our brands shown towards the right of the slide. We'll discuss a few of these in greater detail later on. Towards the left, we highlight some challenges we are navigating due to COVID-19. Many activities remain at suppressed levels including time spent outdoor, travel and sports activities. Furthermore, less time spent with people means less overall illness, which is impacting certain brands such as Hydralyte, during Australia's winter season. We've also seen reduced convenience channel traffic temporarily impact incremental to-go purchases like Clear Eyes Pocket Pal and Powdered Analgesics. Despite these category challenges, our brands maintain leading positions and many have actually expanded share in the impacted categories. An example here is mix. As the head lice category is currently declining due to children not in school or attending summer camps, our brand has expanded share through our ongoing brand building efforts. With a wide range of impacts, it remains critical that we continually adapt to the changing conditions. We are doing just that by allocating investments to the opportunities we have identified here. Let's turn to slide 13, to discuss some examples. As seen on the previous slide, our diverse portfolio positions us to do well even in this challenging environment. Our marketing efforts have moved rapidly to target the shifting needs of consumers and help us to connect with them in a pandemic world. The page here shows just a few of the many new initiatives that kicked off recently. On the left of the slide is Compound W. We are focused on expanding our leading position with Compound W by using marketing that reminds consumers of the ability to treat warts rapidly at home. We believe this message and our brands efficacy is resonating with consumers, further expanding our number one market position. In the middle of the page is Clear Eyes. We've had several new messages from the brand since the pandemic began. Most recently, we are activating digital efforts focused on at-home usage and the feel-good benefit of having Clear Eyes for video calls. The results are positive. We're seeing higher than average click-through rates on Google and our brand remains as resilient as ever. The last example we have here is BC and Goody's. These brands, which are concentrated in the Southeast, historically focused marketing efforts in sponsorship activities like Southern League Baseball and NASCAR. With these events abbreviated or temporarily suspended, we reallocated our spending into various digital opportunities. Two examples shown here are a refresh of our web pages and marketing of new products like the recently launched Goody's Hangover. In summary, we are quickly identifying opportunities like the ones discussed here through consumer insights. From there, our nimble marketing strategy looks to address the shifting consumer habits. It's all part of our brand-building playbook that is built for long-term success. Now, let's turn to slide 14, for an update on our e-commerce business. Investments in e-commerce had meaningfully paid off as we were able to successfully engage and transact with consumers as their spending patterns shifted online. These investments began several years ago, as we invested in digital content and bringing external resources in-house. E-commerce traffic continues to increase. And as a result of these actions, we believe our market shares are actually above our average brick and mortar share in many categories. Our established business is a leader in e-commerce, consumer healthcare, and poised to continue benefiting from the growing interest in the channel. In Q1, consumers increased online purchasing with the goal for many to minimize person-to-person contact during the pandemic. E-commerce grew triple-digits and now accounts for over 10% of our total retail sales with no signs of slowing. This growth is broad ranging across many major retail partners. It also does not include omni-channel solutions like click-and-collect, which have also seen impressive growth. But we aren't sitting still. We continue to reallocate investments into this opportunity. Our three largest brands in the e-commerce channel are shown on the right side of the slide. Each of the brands, Summer's Eve, Monistat and DenTek have unique strategy that continued to build successful momentum for each in Q1. For Summer's Eve, consumers are at home more than ever. They are exercising at home as well. We therefore, refocused marketing efforts around home workouts and highlight our recently launched Summer's Eve active products. For DenTek, we recently launched a Beyond Brushing campaign that reminds consumers the benefits of a broad oral healthcare routine. Beyond Brushing reminds consumers the benefits of flossing, dental guards and other medical devices for self-care. It's early but the campaign is resonating with consumers as they shop online and elsewhere. Left, for Monistat, we're reminding home shopping consumers about quick and easy shipping to the home. Effective advertising has successfully reminded consumers of Monistat's largely superior proposition to an in-person doctors visit. As a result, we are seeing a doubling of visits to our monistat.com website. As consumers research the category, these digital investments deepen the incidence association with Monistat, consistent with our long-term strategy. In summary, by being early and actively investing in the e-commerce channel, our brands are winning. As the pandemic shifts consumer preferences, this provides a great positioning for our brands to benefit. Now, let's turn to Slide 16, to discuss our outlook. One quarter into fiscal '21, we are off to a solid start for the year, thanks to our business strategy and execution. By continuing to execute our proven strategy and focusing on our leading brands, we are well positioned to continue to weather the storm. For the second quarter, we anticipate revenue of $225 million or more. Within this outlook, we expect consumption to decline low to mid-single-digits due to certain categories that are being affected by COVID-19. Despite this challenge, our brands continue to hold leading positions and many have expanded share in these declining category cases. Most importantly, our investments continue to position these brands for the long-term growth and categories returned to more normalized levels. Our assumption also includes a modest inventory reduction expectation at retail. Over the last month, heightened week-to-week consumption variability has declined. As a result, we believe certain channels and retail partners may begin to adjust their inventory levels to reflect this more stable performance. We also anticipate EPS of $0.70 or more in Q2. Our focus on cost management efforts, along with the benefit of our capital allocation strategy and debt reduction is expected to more than offset the anticipated Q2 revenue decline compared to the prior year. Last, our strong and stable free cash flow remains the company's strength. Free cash flow is expected to increase for the first half versus prior year. And as always, we intend to execute a disciplined capital allocation strategy with a near-term focus on debt reduction to drive shareholder value. With that, I'll open it up for questions. Operator?