Matthew M. Mannelly
Analyst
Well, I think, Frank, you hit on, I think, 3 things for us. One is, to your point, new products, you have to invest more in year 1 and year 2. So we do put -- so for example, for us to buy 3 spots on ESPN on national advertising, that's significant investment for us in one afternoon on a Sunday, right? So we are putting significant dollars behind our new product launches. Second of all, we're also, in this competitive marketplace, what we don't want to do, we're very, like I said, we are reconfirming our $1.65, but we're not trying to get to the $1.65 by pulling all of our support, right? We want to continue to invest in the businesses even with these competitive returns. And then the third thing is, and you've covered us now for quite some time, Frank, we continue to increase because we started from what I believe was too low of a brand-building base, and we've continued to march north steadily in terms of investing effectively and efficiently in the business. So those are the 3 things I would say. Does that answer your question?
Frank A. Camma - Sidoti & Company, LLC: Yes, no, no, that's helpful. I was just trying to get flavor for the new product support. The other question is just on the tax rate going forward, is that a permanent shift in the tax rate? I mean, you obviously called it out for the rest of the year. But -- so I mean, I think, long term, we were probably using like 39% effectively of full tax rate. Is that kind of a permanent shift?