Chad Richison
Analyst · Barclays
Thanks, Craig. I'd like to welcome everyone to our first quarterly conference call as a public company, following our Initial Public Offering, which priced on April 14. Here at Paycom, we are very confident in our future. And it is personally satisfying to see the Software-as-a-Service technology company that I founded in 1998 expand from payroll solutions in the cloud to an end-to-end human capital management suite.
Today, we are the only human capital management company with a single database end-to-end product in the market. We capture employee data from the applicant, all the way to retirement and everything in between, providing functionality in talent acquisition, time and labor, comprehensive payroll, talent management and human resources. All the functionality is included in one application, which eliminates the need for integration with other systems, making it easy to use and more efficient to manage. Because the data is in one place, it is accurate, trusted and highly impactful. While others claim to manage the entire employment life cycle, they are often dependent upon partners and rarely provide the full-service payroll function that is mission critical to facilitate the employment life cycle. At Paycom, we truly have a single end-to-end offering.
Now before we dive into the results, I'd like to thank our employees. Many of these -- this group are also investors in our company. I would also like to thank our clients, our investors and our advisers who were essential to getting us here. I'd also like to welcome the many new investors we met during our roadshow. We look forward to continued conversation with you over these years.
I'll begin today's call with highlights from the first quarter, and since this is our first quarter as a public company, I'll spend a little more time than usual introducing you to Paycom. I'll then turn the call over to Craig to walk through our financial results in greater detail and provide you with our second quarter and full year outlook. I will then outline some of our key initiatives for 2014 before turning it over to the operator for your questions.
So let's dig into the first quarter. We continued our solid momentum in the first quarter with a 34% increase in total revenue to $37 million, approximately 99% of which was recurring revenue. Annualized new recurring revenue, which is an estimate of the annualized amount of the first full month of new client revenue, increased to a record of nearly $12.6 million in the first quarter, up from roughly $9.6 million for the same quarter last year.
This was a very busy quarter as well for our technology team. In addition to growing our technical headcount by 61% since the end of 2013, the bulk of which are programmers and developers, we launched several new applications and enhancements, including a new survey tool and enhanced employee self-service features including mobile. We also launched a new data analytics tool called Paycom Report Center, which we are also very excited about.
Paycom Survey is a newly launched product that touches every user in an organization from top down, or from C-suite to the employee. In a matter of minutes, an HR administrator can create an employee survey with just a few clicks, push out the survey to get a pulse of the workforce. The solution is built from a single database and can be used in conjunction with our deep analytics and reporting tools to gain valuable insight into manager performance, employee on-boarding and departure trends.
During the first quarter, we completed our employee self-service redesign, which includes responsive coding that dynamically adapts to any screen resolution that the employee may be using. This is truly a consumerized user interface that effectively rightsizes the content to fit the device or screen that employees use on a daily basis, whether on a tablet, a smartphone, a laptop or a high-definition monitor. This is just another example of how we build technology with the end-user as our starting point. This redesign makes engaging with data and analytics even more user-friendly than it already was and provides a crisp, clean view of our solutions.
We are receiving overwhelmingly positive feedback from employees and managers who use our platform as their daily communication portal. Included in the redesign, we also added a new employee self-service feature called Employee Directory, which allows real-time access of all employee information as defined by HR policies. Employees love this because there's one less browser and one less database to log into. It puts all relevant, accurate and secure information at their fingertips.
We launched most of our redesign in the first quarter, and already we are seeing a change in behavior and usage. Employee log-in frequency is up 170% year-over-year. And employees are now engaging with our products 3x to 5x more than they used to.
Finally, we launched Paycom's multiclient code development. This feature is particularly useful for our larger clients and enterprises that have employees spread across separate business entities and tax identification numbers. If an employee transfers from one entity to another, companies traditionally had to transfer the records and tax codes. With Paycom's single database architecture, information now moves seamlessly when transferring employees, which maintains the integrity of the tax and compliance reporting chain. I'm very pleased that our clients are pulling our technology development teams deeper into the product suite and strengthening our competitive position in the market.
Due to increased demand, we expanded our geographic footprint ahead of our expectations, opening 5 new sales offices in Baltimore, Indianapolis, Philadelphia, Portland and Silicon Valley. We now have 31 sales teams in 30 offices around the country, with coverage in 25 of the 50 largest MSAs in the United States. As we've seen with our newly opened offices, we expect to see meaningful contributions from these locations as the year progresses.
As a reminder, we typically seed our new offices with experienced sales managers, which makes the ramp up to revenue more efficient. And as I will get into later, we're seeing that the strong demand for our technology is making it even easier to sell, as well as expand into new geographies.
Craig will speak to our financial performance in more detail later on the call. But needless to say, I believe, we're off to a very good start as a public company and I'm excited about our growth opportunity.
Since this is our first call as a public company, I want to take a few extra minutes to provide additional background on Paycom and describe our technology, our opportunity and our growth drivers. I founded Paycom in 1998 with the vision of transforming the payroll and human resources industry with an automated Software-as-a-Service solution that included not only the functionality, but the added benefit of real-time reporting and analytics. Paycom is the only SaaS HCM provider offering a single-database platform for the entire employment life cycle. It's a key differentiator that sets us apart from other players in the space. We're disrupting a large and growing HCM market.
At our core, we are a technology company with deep roots in SaaS architecture. Our comprehensive solution was developed on a massive single-database architecture in the cloud to solve the data integrity dilemma faced by many businesses. With Paycom, an individual's information exists only one time and in one location. And because our solution is built to manage the entire employment life cycle, which includes comprehensive payroll and tax reporting, there isn't a need to integrate with another database. Because our applications span the entire employment life cycle, our clients can streamline the full range of employment processes from recruiting and hiring, through termination or retirement and everything in between.
While our single-instance, multi-tenant SaaS solution is fully scalable across clients of all sizes, we derive 86% of our revenue from businesses which have between 50 to 2,000 employees. Without Paycom, these businesses are forced to integrate and patch together multiple products and databases to complete the entire employment life cycle, leaving them with data integrity issues and decreased usage.
While we believe we have the most comprehensive solution in the market, we are continuously innovating and expanding our SaaS solution to meet the evolving demands of our clients. Our internal and proprietary development process is 100% focused on the end-user, from the frontline employee to the reporting and analytical requirements of the C-suite.
Based on client feedback, sales team input and proactive innovation analysis, our R&D group assesses best-of-breed functionality and then performs a rigorous development process and quality specifications. Once approved, our developer teams can turn the high-quality new applications around very efficiently. Our SaaS solution and single database uses standardized development processes, which allows us to ramp up valuable technology talent very quickly as well.
While we are a technology company first, we have been very successful at turning our sales organizations into a key competitive strength. Our go-to-market approach is built on 2 core principles: number one, ensuring we are targeting companies that have a high probability of becoming long-term customers with high up-sell potential; number 2, ensuring we have the right sales reps and the right sales leaders selling the Paycom way. We have developed our sales processes internally, and we use our proprietary CRM to manage sales activity and deal flow. We have deliberately developed a sales recruiting, sales training and sales production process that is not dependent on any third-party. We traditionally promote from within and have a very low turnover amongst those reps who have achieved, what we call, executive rep status. We also have a dedicated team of client specialists that provide personalized one-to-one client support. They work hand-in-hand with our sales professionals to ensure seamless implementation as the clients switches over to and deepens use of our solution. These efforts, combined with our industry-leading SaaS solution, helps us maintain a high annual revenue retention rate, which over the past few years has been consistently 91%.
So in summary, this is a very exciting time for Paycom. It's just the beginning really, and we're bringing enterprise-class solutions to the small and medium business market in a profitable and efficient way. We have multiple vectors to drive sustainable growth, and we'll remain focused on developing new products and features that our clients want. We will continue to increase our penetration within our existing markets, add new clients and enter new geographies. There is a tremendous whitespace opportunity ahead of us, and we will continue to strategically meet the market demand with our disciplined approach.
Now, let me stop there and turn the call over to Craig to walk through our financial results.