Lishan Aklog
Analyst · Lake Street Capital Markets
All right. Thank you, Dennis. So let me start with a brief overview of our corporate structure, for those of you who are new to PAVmed. We operate 4 divisions: GI Health, Minimally Invasive Interventions, Infusion Therapy and Emerging Innovations. We have 3 products in the early stages of commercialization: EsoGuard and EsoCheck and GI Health; and CarpX and Minimally Invasive Interventions. Our GI Health division is housed within a PAVmed subsidiary, Lucid Diagnostics, which was formed in 2018 to license groundbreaking technology from Case Western Reserve University.
PAVmed has operated and funded Lucid since its inception and owns approximately 82% of Lucid's outstanding common stock. Lucid's mission is to prevent esophageal cancer deaths through the early detection, surveillance and treatment of its precursors. Just a few general comments about the role of early detections for lung cancer deaths. Early detection has been very successful in preventing cancer deaths, most notably for breast, cervical and colon cancer. These successes share 3 key elements: One, a well-defined population at risk for developing the cancer; two, a widely utilized screening tool to detect precursors of early stages of the cancer and the at-risk population; and three, an intervention capable of halting progression from precursors or early stages of cancer.
An estimated 1 of 4 adults suffer from weekly heartburn caused by reflex of stomach fluid into the lower esophageus. They spend nearly $15 billion per year on modern heartburn medication, such as Prilosec, Nexium and Prevacid. Unfortunately, very few, if any of these patients and very few of their physicians, are aware that their chronic heartburn could lead to esophageal cancer.
Here's how that could happen. The reflex of stomach fluid causes benign changes in the lower esophagus, called Barrett's Esophagus, which can transform into pre-cancerous changes called dysplasia, which in turn can progress to highly lethal esophageal cancer. But of critical importance, this progression can be halted and cancer prevented if dysplasia is detected and treated with a curative nonsurgical esophageal ablation procedure.
Esophageal cancer kills nearly 20,000 Americans per year, nearly twice as many as drunk driving. 4 of 5 patients die within 5 years of diagnosis, making it our second most lethal cancer. In stark contrast to all other cancers, its incidents has increased by shocking 500% over recent decades, while it's death rate hardly budged. Public guidelines from the American College of Gastroenterology and other professional societies recommend that chronic heartburn patients with 3 or more known risk factors undergo screening to the tech precursors of esophageal cancer. These risk factors include age over 50, male gender, white race, obesity, smoking and family history. It is estimated that at least 13 million of the approximately 50 million chronic heartburn patients have 3 or more risk factors and therefore, should be screened.
Despite these recommendations, fewer than 1 in 10 of these patients undergo screening using invasive upper endoscopy. The consequences are tragic. Every day across this country, a chronic heartburn patients receive a likely death sentence in the form of a new esophageal cancer diagnosis. Nearly all of these cancers could have been prevented had screening been performed as recommended. And that's not a hyperbole. How do we fix this? How do we prevent esophageal cancer deaths? The answer is early detection of its precursors. Two of the 3 key elements for successful early detection program for esophageal cancer are already in place. We have a well-defined risk population, namely chronic heartburn patients with these 3 risk factors. And we have an intervention, which halts progression to cancer, namely esophageal ablation. A wide spread screening tool for precursors of esophageal cancer had long been the missing sort of element until now.
Lucid's EsoGuard is a molecular diagnostic test, which is commercially available as the laboratory developed test. EsoGuard has performed on a sample of lower esophageal cells collected using Lucid's FDA-cleared EsoCheck device. And a 5-minute noninvasive office procedure. EsoGuard is the first and only commercially available widespread screening tool for detection of esophageal cancer precursors. These groundbreaking products have received accolades from the National Cancer Institute, which funded their early development and a 2020 Edison award for game-changing innovation.
The FDA has granted EsoGuard and EsoCheck breakthrough device designation. Among the benefits of this highly coveted designation will be automatic CMS coverage upon FDA approval through the soon-to-be implemented Medicare coverage of an innovative technology, or MCIT, final rule.
A few words on reimbursement before we discuss commercialization. Last year, CMS granted EsoGuard CPT code, an attractive CMS payment determination of $1,938, which became effective January 1. With payments secured, the EsoGuard market opportunity math is really quite simple. A $1,900 payment and 13 million patients already recommended for screening translates into an approximately $25 billion addressable market opportunity, a mere 2% to 3% penetration into this massive market would position Lucid among the largest medical device -- medical diagnostic companies in the worldwide revenue. We're still waiting CMS coverage determination, as Dennis mentioned.
Last May, we submitted our final coverage dossier to MolDx, the molecular diagnostic group of Medicare administrative contractor, Palmetto GBA. We believe the dossier presented a very strong case for coverage based on the established, well-defined population already recommended for screening by professional society guidelines. Based on precedents, we had expected coverage determination to be finalized by late fall. And we understand that the pandemic and change of administration has resulted in a significant backlog of reviews, which may not clear until the spring. Our reimbursement consultants, who recently served as a medical Director of Moldx, together with the subject matter experts at our trade association, [indiscernible], are helping us navigate this process. We are hopeful that these efforts might shake the trees a bit and accelerate the process.
On the private payer side, we have engaged 2 leading consulting firms to help us secure payment and coverage. That process, including preliminary interviews with insurance plan medical directors, is well underway.
Let's now dive into the heart of the matter, EsoGuard commercialization. We are currently in the middle of a significant expansion of Lucid's sale team. Our last call -- since our last call, we have grown our full-time sales team from 4 to 7 regional business managers who now oversee 50 independent sales representatives.
We have EsoCheck devices and EsoGuard specimen kits on the shelf and have trained clinicians at approximately 150 accounts. Our sales team is actively engaged with hundreds more. We are also actively recruiting a team of clinical specialists who will train clinicians and support existing accounts while freeing up other sales personnel to focus on opening new accounts.
Let's now review some of the volume trends for EsoGuard testing. Although a few tests were performed before and during the early months of the pandemic, for practical purposes, EsoGuard commercial activity began last October, when the harshest COVID restrictions were lifted and nonemergency gear began to slowly reemerge. Testing volume grew steadily during the fall until a winter COVID surge filled hospitals and the testing pace slowed once again. The pace remained depressed in January when many hospitals limited outside engagements while their workforce was being vaccinid. With nearly all health care workers now vaccinated, moving forward, we anticipate unfettered access to facilities for sales calls, training and procedural support.
Testing volume has rebounded nicely this month, and we anticipate a return to accelerating growth in the coming weeks and months. One of the most frequent questions we are asked is when test volume will translate into recognized revenue? The answer is not yet, but hopefully soon. As Dennis explained, at this early stage without historical collection trends, revenue can only be recognized upon receipt of cash. Last year, we made the tactical decision to minimize denials by not submitting claims until after CMS payment became effective on January 1. We have now begun to submit these past and recent claims. It is important to note that the claims cycle can be prolonged during the early commercialization of any new test, especially until coverage has been secured.
The future of EsoGuard commercialization is our new Phoenix program, a major new commercial initiative we announced today. The program seeks to supercharge EsoGuard commercialization by simultaneously targeting multiple sales and marketing channels and build Lucid's own network of EsoCheck operators to ensure sufficient testing capacity and geographic coverage to accommodate demand. Let's start with some basics. There are 3 clinical roles that need to be filled when a patient undergoes EsoGuard testing. A physician or a nurse practitioner evaluates the patient, assesses their history of chronic heartburn and associated risk factors and orders the EsoGuard tests if indicated. A Lucid trained clinician, often a nurse or physician assistant, then performs the 5-minute office-based EsoCheck check procedure and sends a sample for EsoGuard testing. And finally, if EsoGuard is positive, a gastroenterologist performs the confirmatory endoscopy, monitors the patients with regular surveillance endoscopies and performs esophageal ablation if dysplasia is detected.
Our sales efforts to date have targeted gastroenterologists who take on all 3 roles within their practice. The gastroenterologists or a member of their team evaluates the patients, performs the EsoCheck procedure and performs the endoscopies. To date, gastroenterologists have responded very positively to EsoGuard because it helps them expand their funnel of new esophageal disease patients. Most of these patients will become long-term patients for the practice and will need periodic follow-up and procedures. We encourage the gastroenterologists to start with the low-hanging fruit, high-risk chronic heartburn patients already in their practice, such as those undergoing colonoscopy.
With our help, and over time, they can drive referrals by educating their referring physicians on the disease and EsoGuard. The new noninvasive office base test to detect it. Our plan had been to proceed in a serial fashion, directly targeting primary care physicians and patients only after establishing broad gastroenterologists adoption. So why have we now decided to put aside this organic growth strategy and instead go big and go bold. To launch a more aggressive and more expensive near-term commercialization plan. To simultaneously drive multiple sales and marketing channels while continuing to aggressively drive adoption by gastroenterologists. The short answer is Freddy. Last month, we launched a consumer campaign introducing our animated EsoGuard mascot Freddy E. Foodtube. Freddy is a friendly little chef by pedal gastroesophegus who spends his life imploring fellow chronic heartburn sufferers to "CheckYourFoodTube."
We've always known that EsoGuard, like Cologuard, would be a consumer-facing product. Lay people understand heartburn and they understand cancer. Over the past year, our talented marketing team has been quietly building a consumer-facing presence on social media and through engagements with patient advocacy groups. The goal had been to educate consumers on the length between chronic heartburn and cancer and to create EsoGuard visibility and awareness as a foundation for future direct-to-consumer marketing. Freddy is now the cornerstone of that effort.
What we did not expect, though perhaps should have, is how quickly this effort would drive self referrals. Patients contacting us directly to inquire about EsoGuard testing. These self referrals, although still currently modest, present a real near term challenge. Even our rosiest projections for gastroenterologist option would not guarantee efficient geographic coverage of testing locations to accommodate escalating self referrals. We need expanded coverage to ensure that anyone who responds to our educational outreach has access to EsoGuard testing if clinically appropriate.
We have concluded that the most effective and efficient solution is to build our own network of EsoCheck operators. Our analysis confirms the economic and regulatory viability of this approach. Here's how it would work once fully up and running. Lucid will retain and train a network of full-time nurses, each of whom can perform up to several dozen EsoCheck procedures per day. Each nurse will be deployed to 1 of 3 types of [indiscernible] . First, in examiner leased from a partner physician; second, once there is sufficient volume, we will consider setting up our own freestanding EsoGuard testing centers and look how else -- where the economics can support them.
Finally, we will see joint ventures with well-known national laboratory testing companies as well as national pharmacy companies with many clinics to establish EsoCheck testing capacity at their facilities using our staff for trading theirs. In addition to EsoCheck operators, a program will require a physician to evaluate self referring patients and order EsoGuard as clinically indicated. This will be done via telemedicine or in office visits by a physician who does full-time -- who does sell full-time or within a broader practice. The physician will bill for these visits.
Of course, this all will not happen overnight, and we believe -- but we do believe that we need to start the building process now. Our plan is to start with a pilot program this spring in one major metropolitan area. We will locate one of our new clinical specialists one or two days a week and a lease examiner at a local physician's office. We will then launch a local direct-to-consumer marketing campaign using digital, radio, billboard and a cost-effective TV advertising. Patients who respond will be evaluated by our partner physician who will order EsoGuard testing as clinically indicated. Our nurse will then perform the EsoCheck procedure and send it for EsoGuard testing. If the test comes back positive, the physician will refer the patient to a partner gastroenterologist for confirmatory endoscopy and one term follow-up. Once we have established geographic coverage in the local, we'll proceed with another separate sales and marketing channel directly targeting primary care physicians.
We will use a hybrid sales model staffed with personnel with experience calling on primary care physicians, such as pharmaceutical reps. We may also seek joint ventures with a pharmaceutical company to market to primary care physicians as Exact Sciences did with Pfizer with great success. So speaking of Exact Sciences, I would like to now introduce you to Stan Lapidus. Stan is a medical diagnostics pioneer and prominent industry adviser whose companies have created billions of dollars of value for their investors. I was introduced to Stan by acclaimed cancer geneticist and Lucid partner Sandy Markowitz. I learned that Stan has founded and led 2 of the apparently only 3 successful cancer detection start-up companies in history.
Although he spoke with complete humility, my first thought was the classic Mohammad Ali quote "it ain't bragging, if it's true." My next thought was that I have to convince this legendary figure to help us make Lucid Diagnostics, the next such company. Apparently, I made my case and Stan has been an invaluable resource as Lucid's strategic adviser for the past 7 months. Stan's first company, Cytyc, revolutionized early detection of cervical cancer preventing countless deaths through its ThinPrep Pap test, which he invented. Hologic acquired Cytyc for over $6 billion. Stan went on to found and lead Exact Sciences, whose Cologuard test revolutionized early detection in colon cancer. Exact is arguably the most successful startup company in the history of the diagnostics industry and has reached a market cap of $25 billion under Kevin Conroy's leadership since 2009.
My team and I were students of the Exact story and its value inflection milestones long before Stan joined us. The similarities in the core technologies are obvious even to the casual observer. EsoGuard and Cologuard are both molecular diagnostics screening alternatives to endoscopy, targeting large populations at risk for gastrointestinal cancer and with similarly massive market opportunities. In fact, where the stories diverge, the major differences favor EsoGuard. EsoGuard faces certain lower hurdles compared to what Cologuard faced. For example, as compared to Cologuard, EsoGuard faces minimal competition from endoscopy, is positively aligned with the interest of gastroenterologists and require a smaller, less expensive clinical trial.
So let me now pass the mic over to Stan to offer you his perspective on our efforts.