Alexandre Magnani
Analyst · Cantor Fitzgerald
Thank you, Ricardo. Hello, everyone. On this first session, will show how our value proposition in Payments has unlocked new addressable markets by reaching relevant milestones throughout 2023.
Going to Slide 6, our strategy to expand our service to a more diversified merchant profile led our payments business to move beyond micro-merchants. Our go-to-market strategy has been focusing on merchant's activation, healthy cohorts and cross-selling rather than merchants' net adds growth since 2022. On top of it, we have been strengthening our sales force since September 2023. As a result, our TPV from SMBs and large accounts grew, respectively, 31% and 11% year-over-year in Q4 '23.
We have also unlocked new market beyond point-of-sales, ramping up online payments with the conclusion of MoIP integration and the revamp of our cross-border payment business unit called PagSeguro International. Furthermore, additional features such as Tap on Phone and facial authentication for payments via link has enabled our merchants to sell more through a seamless and integrated omnichannel solution.
As service levels become more and more relevant in clients' decision about their acquirer option, we also would like to share the great improvements done in our service levels. During the past 3 years, our teams have been working hard to increase client satisfaction, while promoting additional cost savings through processes, automation and optimization.
We show on Slide 7 that our merchant acquiring business remains solid and through the combination of our superior value proposition and the broad reach of our sales channels, we have been able to accelerate TPV growth faster than the industry, driven by our merchants' segments. TPV reached BRL 114 billion in Q4 '23, growing 21% year-over-year with similar trends observed in the first weeks of 2024.
MSMB TPV posted 27% growth versus fourth quarter 2022, primarily driven by SMBs followed by micro merchants. As Ricardo mentioned earlier, we also continued to see growth in TPV from large accounts, which is a result of our evolution on the development of an integrated omnichannel payments platform for large customers.
During the Q4 '23, we also observed a relevant growth of 14% among the long tail segment, in which we are already the market share leaders.
Moving on to Slide 8, the instant prepayment product, which combines payment service and financial service through the PagBank account, has promoted an increased footprint in SMB merchants and larger share of wallet, resulting in 32% year-over-year growth in TPV per merchant.
Our current strategy remains focused on disciplined CapEx deployment and merchants' activation rather than net adds. We observe it once again the growth of our active merchants, 3% year-over-year when excluding nano-merchants. On the top of it, POS activation has continued to move up, which represents a positive sign of our strategy playing out.
On this next section, we'll share some highlights about the financial service business.
Our strategy is to provide a seamless experience combining payments, value-added services and banking through multiple interfaces for merchants and consumers.
In 2023, we reached an important landmark in SMB bank account. Nowadays, not only micro merchants can grow faster their business with one-stop shop solution, but also small and medium business can rely on our app and internet banking to manage multiple sales proceeds, multiple payment methods, multiple sales channels in a simple, digital, safe and seamless way.
For consumers, we are in the very early stages to capture the opportunities we have ahead of us. Still, we were also able to create a complete retail digital banking experience, simplifying the financial lives of our clients. Our credit cards backed by investments help to educate our customers and their monthly income usage.
Our payroll loans through our digital channel provides affordable APRs and no need to reach out a bank branch. For the savers, our investment platform is robust and our high-yield savings account unable to manage cash liquidity while providing the best returns.
Due to all of that, in Slide 11, we present that PagBank clients grew 12% year-over-year, surpassing 31 million clients, placing us among the most relevant Brazilian financial institutions with more than 3 million new clients added in the past 12 months.
Our active clients base reached 16.7 million clients, leading to BRL 66 billion in PagBank Cash-in, composed by PIX P2P and wire transfers inflows into PagBank accounts from other financial institutions. Finally, Cash-in per active client, an important indicator of the increasing engagement with our client base grew 43% year-over-year, reaching BRL 4,000 per client.
Moving on to the next slide. Combined, TPV it and PagBank Cash-in led deposits up 33% compared to the fourth quarter of 2022, reaching a record of BRL 27.6 billion. This deposit level was boosted by our AAA rating attributed by S&P Global, which enhanced our CDs distribution among institutional and retail investors, on and off-platform. Checking accounts balance, the cheapest funding source and a key performance indicator to measure client engagement grew 31% year-over-year, driving down our annual percentage yields to 94% of the CDI.
Slide 13 shows that our credit portfolio reached BRL 2.5 billion due to our ongoing runoff of the working capital loan portfolio combined with the tax planning to write-off nonperforming loans started in 2Q '23. We expect this runoff effect to stabilize over the next quarters.
Payroll loan and advancing FGTS withdrawal already accounts for more than 50% of the portfolio, expanding our offerings to consumers primarily through a seamless experience and cheaper cost structure. Our go-to-market strategy for secured loans is based on competitive and digital end-to-end onboarding, risk assessment, underwriting and collection. This also includes our offering of credit cards backed by investments and savings.
The total credit portfolio share composed by secured products, reached 66%, resulting in the ongoing trend in NPL90 to 7.5%, the lowest since 2Q '22.
Now I turn over to Artur for the financial highlights of the fourth quarter and full year 2023. Artur, please.