Omar Asali
Analyst · Craig-Hallum Capital
Thank you, Bill. Good morning, everyone. I'd like to begin by sharing how proud I am of our team and the role we play in helping transport goods across the world safely, sustainably and reliably to people and communities in need.
As a part of the critical logistics infrastructure, Ranpak has remained steadfast in its commitment to provide our customers across the globe with the environmentally friendly protective packaging materials that they rely on to ship their products. Ranpak is not a large company, but we are a global one, doing business in roughly 50 countries.
Initially encountering the virus in our operations in Asia, then in Europe, and more recently, in the Americas, our employees have been working hard on executing under difficult conditions, and I'm extremely proud of how they have adapted to the changing environment and come together. We shipped a tremendous amount of product in the first quarter, very close to what we did in the first quarter last year, which benefited from customers purchasing ahead of the upcoming price increases and Brexit. While most employees from Ranpak are currently working remotely, many of our colleagues report to our operating facilities every day to make the machine and paper necessary to serve our customers. Their dedication and resolve in stressful times is an example for the rest of our organization.
In order to operate in the safest manner possible, the company is working closely with appropriate public health officials to follow stated health and safety guidelines in the cities and countries, where Ranpak operates. All of the company's manufacturing, distribution and other facilities are operating under these guidelines and are fully operational. Our top priorities are the safety and health of colleagues and maintaining business continuity to meet the needs of our customers. Given the critical role Ranpak's products play in the global supply chain, Ranpak's colleagues have worked diligently to support the integrity of the company's supply chain in order to keep its global footprint and network of partners operating effectively.
To date, our paper supply has not been interrupted, and we have experienced only minimal delays in the receipt of certain converter machine parts. To further protect ourselves from potential disruption, we have developed alternative sources to many of the key components required for converter machine assembly. Although the outlook is uncertain and seems to change daily, we believe Ranpak is in a solid position to weather the effects of COVID. Our cash position is strong at more than $20 million as of March 31, and our $45 million revolver is undrawn and available to us should we seek additional liquidity. We continue to perform well and generate cash within our business, giving us adequate flexibility to support operations and continue to invest in the business. We continue to hire and build out our teams, most recently, with an emphasis on finance and automation. But given the unknowns in the world, we have delayed some of our discretionary CapEx projects, such as the renovation of our Cleveland headquarters, and have enacted tighter controls on our SG&A expenses.
We're fortunate to be an essential part of the supply chain and able to help our customers, so we want to do our part to help those in need in some of our active communities. In addition to donations to local food pantries near our headquarters in Cleveland and in Netherlands, we have made donations to the Cleveland Clinic and Mount Sinai Hospital in New York, with the funds earmarked to pay for on-site meals, comfort stations on lodging for hospital staff treating COVID patients as well as the delivery of meals to the hospital staff who become infected with the virus. In times like these, we all need to come together as a global community and help where we can. I'm proud to say Ranpak is doing its part.
Now on to the quarter. The first quarter was a respectable one given the comparison and challenging operating environment. If you recall our fourth quarter earnings call, I shared that the first quarter of 2020 would be a tough comparison given the first quarter 2019 performance was up 12% on a constant currency basis, due to volumes ahead of Brexit and price increases in Europe and North America. While I was aiming to achieve a target more in line with the 2019 level, the team delivered solid results given the rolling impact of COVID we felt in our operating regions throughout the quarter. The virus has had a mixed impact overall in our business, with some end markets, such as e-commerce, experiencing substantial demand growth, while more industrial segments, such as machine parts and oil and gas, are under pressure. Given our global footprint, our Asia Pacific team was the first to experience the effects and saw many electronics and industrial customers substantially weaker to start the year, only to have a nice recovery into quarter end, led by many of the regional e-commerce players. In Europe, industrial end markets were considerably weaker, but this weakness was more than offset by robust growth in Void-fill and Wrapping products and continued sustainability tailwinds.
In North America, a slower start to the year as well as weakness in industrial end markets led to some pressure, while e-commerce was particularly strong exiting the quarter. This environment has provided some additional opportunities to grow our e-commerce business with existing customers, and we believe that many of our customers will permanently gain share from the dislocation taking place. We're very proud that we have been a reliable partner for our customers throughout the past few months and many of our customers have taken notice. We believe our performance during this period further solidifies the reputation of our company and our products, and that when customers want reliability, they choose Ranpak. New installations from trials and closes are obviously slower in this environment as many customers will not allow outside personnel to physically enter into their facilities. But as lockdowns are lifted, we're encouraged by our growing pipeline that is carried over from the first quarter, which we expect to close in the upcoming months.
Feedback on our next-generation Void-fill equipment, called Trident, in North America continues to be excellent, and we are having great success closing deals with customers who trial this product. Given the demand we're experiencing, we are reallocating machines that were previously bound for Europe to North America and will introduce Trident to Europe later this year. While feedback on our next-generation Cushioning machines we have placed is quite positive, the launch has been more limited relative to plan due to the slowdown in industrial activity in Europe, due to COVID. Expectations for this product are high across our different geographies as we look forward to bringing it to North America and Asia Pacific in the second half of the year. We continue our innovation and new product development work and have made some exciting progress on new a cold-chain application that we began trialing recently. We believe this curbside recyclable product is ideal for the rapidly expanding grocery home delivery space and provides the thermal protection needed to keep groceries cold, while taking up minimal space in warehouses or in the back of grocery stores. To our knowledge, this is a truly unique product in the marketplace, an example of the renewed focus on innovation at Ranpak.
We successfully opened our new automation center in the Netherlands, according to plan in April. The team is close to complete as we have added 32 employees, fully dedicated to automation, in the past few months, bringing us up to more than 60 full-time employees dedicated to automation. Our pipeline for automation sales is robust, but given the restrictions on travel and the inability to enter many potential customer sites, the time line for completing some of these sales has been extended. We continue to believe the medium- and longer-term outlook for this business is bright as customers increasingly look for solutions that make their businesses more efficient and less dependent on human labor at the end of the line. Following the events unfolding around the world, I believe many companies, who were previously on the fence about automation, quickly realized the value of an automated solution.
Now a quick update on our expansion into retail. Clearly, given the changing landscape, our in-store retail trials are experiencing some disruption for the time being. In the interim, we have pivoted to focus more online and are currently selling our environmentally friendly alternative to bubble wrap, Ranpak Ready Rolls, on Amazon and staples.com. We've been developing content to support the online rollout and have stepped up our digital marketing efforts. We also have developed a new disposable Geami wrapping product used at the POS within retailers. This product is gaining a lot of traction in Europe, even in the midst of the pandemic, and we think has great opportunities to be used globally.
Turning the discussion now to first quarter financial performance. For the quarter, consolidated net sales on a constant currency basis decreased 4.6%, driven by weakness in industrial end markets, leading to declines in Cushioning and, to a lesser extent, Void-fill. Wrapping was a bright spot globally, exhibiting nearly 50% growth on a constant currency basis, driven by Geami and WrapPak. Automation, not surprisingly, was under some pressure year-over-year, as we were in the process of opening our facility and the pandemic slowed new sales opportunities.
After a strong fourth quarter, the North American team posted a decline of 9.4% year-over-year, driven by decreased Cushioning and Void-fill sales, partially offset by strong growth in Wrapping. While performance in North America was disappointing, we are encouraged by the pipeline. Our new additions to the sales team have developed and expect close activity to ramp up once business restrictions are lifted. On a constant currency basis for the quarter, net sales in Europe and Asia Pacific were roughly flat against the first quarter in 2019 that saw an increase of 19% year-over-year. Strong growth in Wrapping and Void-fill were offset by weakness in Cushioning and automation.
Europe and Asia Pacific exited the quarter on a very strong note and have seen solid demand since the end of the quarter. Overall, sales through April and the beginning of May are up versus last year as e-commerce continues to be a strong driver, while industrial areas are under pressure. Sustainability remains a robust tailwind in Europe, as our experience has been companies continue to move forward with their existing plans to reduce the impact their supply chain has on the environment.
Pro forma adjusted EBITDA of $18.1 million was down 8% in constant currency terms year-over-year. First quarter EBITDA was adversely impacted by lower sales and the investment in the business I mentioned in our fourth quarter call. The largest driver being increased G&A related to the hiring of 65 additional personnel in management, operations, engineering, sales, finance, customer service and automation versus last year. Just to put that in perspective, that is a 12% increase in total headcount versus a year ago, but I believe these hires were required to put Ranpak in a position to succeed over the longer term. In the second half of the year, we will begin to lap these additions and gain operating leverage as the first quarter typically is the smallest contributor to annual sales and EBITDA. Now with our automation center stood up and a number of key engineering and finance team members hired in the last couple of months, the vast majority of our additions to personnel are complete. We have added a lot of talent over the last 9 months and believe, we are now largely fully staffed at this point with the expertise required to execute on our long-term growth goals.
Those are the high-level points on our start to 2020. To summarize, while our business is not immune to the impacts of COVID, aspects of it, such as e-commerce, home goods and medical supplies, are performing extremely well and have been largely offsetting the weakness in the industrial segment. We are in a solid position from a cash on hand and liquidity standpoint. We continue to generate cash, and our bank adjusted EBITDA leverage ratio is 4.4x. In short, while we are extremely mindful of our operating environment, we continue to be on offense and are in a position to take advantage of the opportunities that can come about in times of dislocation. As part of our momentum-building efforts, this morning, we launched our first B2B digital marketing campaign to engage DTC e-commerce brands and encourage them to Box Better by using Ranpak's sustainable packaging solutions. We developed this campaign with Ready Set Rocket to target key DTC decision-makers and showcase Ranpak's unique alternatives to plastic. We're excited to raise Ranpak profile and get our message out. You can learn more about the campaign on boxbetter.com.
Now Bill will take you through some further details for the quarter, and then I'll discuss the outlook and open the call for questions. Bill?