Yes. I think, look, conventional wisdom is automation, which is really a sale of equipment in most instances for us, is that in a weakening economy, like this one, you would think CapEx projects are delayed, and that would have been my feeling a month, 1.5 months ago. What we are hearing from customers, in particular, the larger ones, is given what they're seeing in terms of disruption, obviously, given the human contagion aspect, given their need for speed and efficiency, automation when it comes towards end of the line and finding either semi-automated solutions where you can have physical distancing done a lot easier or having completely automated solutions is something that's still very much on their mind and that they're interested in pursuing these conversations. So the level of conversations, frankly, in the U.S., in Europe and in Asia Pacific with our prospects and customers and automation is increasing.
What we envision is, we finished our first chapter, which is hiring the full team. So now we have more than 60 individuals focused solely on automation. We have a facility dedicated to automation. We want to execute on that plan to meet the demands for this year. And over time, I would expect that we would be investing in increasing our manufacturing capacity, investing in R&D and in innovation to continue to come up with further solutions around the automation sort of opportunity. And frankly, I would be expecting that we would be coming with more automated solutions in our main converter business and core business as well.
Again, it may not be fully automated to eliminate labor in that case, but to reduce labor, which from everything we're seeing from our customers, these trends are going to continue. Now these trends apply to the larger customers that can afford that equipment. The smaller warehouses and smaller customers, I think, will continue to just focus on sort of manual solutions. But the trends in automation continue to look robust. Now the reality is that business, just like our business, is a physical business in the sense people come to your facility, they want to go see your equipment at other customers. Our employees, engineers, technicians need to go to their facilities. So we need the world to open up to fulfill some of that demand. But the demand and the pipeline continues to be robust.