Thomas Caldecot Chubb
Management
Okay. So let me start with Tommy Bahama, and I would say the you know, it is a very nice quarter for Tommy Bahama. We are very proud of it. Men's had an increase in our direct to consumer business year over year. We talked about this in March, but that was really driven by core product that we were sort of weak on last year, and that is things like the Emfielder, the Boracay, and some of our big linen programs. That really drove it. The real strength in the quarter, you know, men's was good, but women's was even better. And the numbers were really driven by the women's side of the business, which we love seeing because as you know, long term, we continue to believe we have a very large opportunity in Tommy Bahamas women. So the women's DTC business was up, I think, about 7.5% for the quarter, which is quite strong. And it was driven by what we would consider the fashion part of the business or a couple of categories within fashion. I think pants and wovens were both strong during the quarter, but we were glad to see that. And, you know, we are still very much at men's driven business, but seeing that strength in women's where it really helped drive our quarterly results to a large degree. Great. And then 1 other little stat that I will throw out at you that I love is that during the first quarter of 26, 30% of our e comm orders in included both a men's and a women's item. that is up from last year when it was 25%. And we do not have any great benchmarking on that. But we are we believe that benchmark really well in terms of our ability to sell both genders effectively when you got you know, almost a third of your orders. are dual-gender orders. We think that is really great. So really like what we saw in Tommy Bahama during the quarter. Some of that softness that we saw in April and May had to do with some timing shifts and maybe, you know, a little planning hiccup. I really believe that, we are gonna get through Father's Day and still be on a very good track. it is a little hard to see it, today just because of the shift. it is still good. it is just not quite as strong as it was, but I think that is you know, the Father's Day shift that we are seeing. And then on Lilly Pulitzer, you know, I do believe that the February weather in Florida was a contributing factor And at the time we were talking in March, I think that was very valid because it was especially during February and the first part of March where the average daily temperatures were much, much lower than the normal average daily temperatures. And that is a time of year when it matters a lot in Florida. As to whether people are motivated or not. But then as we got deeper into the quarter, we realized that there were other issues with both the assortment and with the messaging and marketing around them. So as we identified during the prepared remarks, Dana, some of the issues that we were we were way under inventoried in our opening price point bucket, and I think that cost us some business. You know, some of those customers were willing to move up the price point scale, but I think some of them just ended up not buying, you know, I think that is where we saw a lot of the sales erosion. And then from a print and color perspective, if you have been watching it, we leaned heavily into the sort of vintage prints and while, you know, we love those prints, and they are beautiful, I think we probably overdid that. And those tend to appeal a little bit more to the you know, the most dedicated Lily fans and maybe a little less so to the newer Lily fans. So I think that was an issue. And then the last big 1 I would identify is what we are calling novelty. So as you know, Dana, there is been a lot of emphasis not only from us, but across the market on newness and novelty and that kind of thing. And I believe we just swung the pendulum a little bit too far on that. This spring, and that it is good to have a good bit of that, but we just had too much of it. And not enough of our assortment was more versatile. And I think especially when you get into a time period where people are being a little bit more discerning about their purchase I think she's looking at the versatility of that dress maybe a little more than she would when she's in more of a free spending mode. So we were talking about this yesterday, but we have had this spring a absolutely gorgeous dress that was the type of dress that you would wear to some kind of charity ball or gala or something like that. Absolutely gorgeous, but it is really 1 of those dresses that you are probably only gonna wear once. And because it is so unique and so special and so dramatic and stunning, And, you know, it was over $700, which for us is a high price point. And we just have you know, a little too much of that So in terms of the timeline to fixing, I would also say that leaning into vintage and the nostalgia, I think, also showed up in our messaging and marketing. You know the way this works, Dana Messaging and marketing can be addressed more quickly, generally, and how we are targeting and some of that stuff, we can you know, we are already adapting and things like promotions, You may have watched. We did a big Lilly Pulitzer promotion this past weekend. That was something that we did in what I would call an agile response to the situation. So those things can be done more quickly The product development timeline is what it is. So it is more of a resort before you can really you know, up until resort, you are kind of dealing with the product that you know, you designed and bought way back when you did that. And you know, I do think I believe we feel that some of our later summer deliveries are a bit stronger and maybe do not have quite the degree of issues. And then what we are doing just in sort of our agile response and rethinking promotions and all, I think we are gonna, you know, we are gonna make the best of it. I am super proud of the Lily team and the way that they have responded to it. Dana, you know this well, but this is a fashion business, and you are going to have a hiccup like this every now and again. And the issue, you know, that is just that is part of the business. it is hopefully, it is not very often, but it is gonna happen every once in a while. And then the key is how do you respond to that in the short term and then in the long term. And I think as they do, the Lilly team is doing a terrific job on both fronts. So that was a lot. That hopefully answered your question.