Tom Chubb
Analyst · Citi. Please proceed with your question
Thank you for joining us this afternoon. I want to start today's call by taking a moment to remember and honor the victims of 9/11, their families, as well as the survivors and first responders. That tragic day will always serve as a reminder of our country's resilience and the strength of the American spirit. Our second quarter performance included top and bottom line results that were within our guidance ranges, despite some marketplace headwinds. Our strategy of operating a powerful portfolio of lifestyle brands like Tommy Bahama, Lilly Pulitzer and Southern Tide and emphasizing full price direct-to-consumer channels continues to produce enhanced profitability and drive long term shareholder value. I am pleased to report that for the 10th consecutive quarter, we posted consolidated comparable sales growth and expanded consolidated gross margin and operating margin in the quarter. To win with today's highly informed and empowered consumer, you need to have a brand that stands for something, a lifestyle or culture that resonates with your target audience, and you have to reinforce that lifestyle and culture in everything you do from product and marketing to service and distribution. This is the Oxford approach and the foundation for the company's ongoing success. Looking at each of our channels in more detail, the growth of our e-commerce business continues to be a highlight of Oxford's modern distribution network. Our high average ticket, high gross margin, modest return rates and efficient distribution centers make this a very profitable channel. E-commerce represents 22% of our consolidated sales on a trailing 12 month basis, up from 20% this time a year ago, and remains our fastest growing channel of distribution. At the same time, our unique combination of bricks-and-mortar retail stores, restaurants and bars remain strategically important. These physical assets allow us to showcase the true nature of our brands through a very compelling in-store experience that features beautiful brand appropriate build-outs and friendly staff that provide superior service levels. For these reasons, our stores are very important to not only driving sales, but also communicating our brand message and acquiring new customers. We continue to invest in carefully curated brick-and-mortar locations, and late in 2019, we will be opening two new Tommy Bahama Marlin Bar locations, a Lilly Pulitzer store in Palm Desert, California, and our first company owned Southern Tide retail store in Jacksonville, Florida. As part of our strategy to strengthen our brands for the long term, we continue to cultivate relationships with select specialty retailers, licensed Signature Stores, and online retailers who are helping elevate our wholesale presence. At the same time, we are finding fewer opportunities for mutually beneficial relationships with department stores, which excluding Lanier Apparel, now represent only 10% of consolidated sales. As department stores continue to adjust to changes in the marketplace, we believe our lack of dependence on this channel for our Tommy Bahama, Lilly Pulitzer and Southern Tide brands further differentiates Oxford from its peers. On the communications front, we continue to evolve our tactics to stay front and center of our consumer. It is a multipronged approach. While digital and social media, anchored by our beautiful websites, have moved to the forefront of our marketing strategy, our catalogs continue to energize our consumers and act as measurable calls to action. Meanwhile, events such as Lilly Pulitzer's three days flash clearance sale, which ends tonight, generate a lot of brand excitement for both existing customers and those just getting to know the brand. We plan this year's sale to be comparable to last year, and while results are not final yet, we are happy with the results to this point. Regardless of how well we position our brands or how clear and compelling our messaging is, without great product, the operating model simply does not work. Therefore, we have purposefully constructed Tommy Bahama, Lilly Pulitzer and Southern Tide as commercially informed but design-led businesses. Being design-led allows us to generate the compelling, innovative and differentiated product that resonates with our consumer and ultimately gets her to open her wallet. 2019 has been a particularly strong year in terms of new products and collections. Highlights have included the emerging strengths of key high performing styles like the Palm Coast Polo or Boracay pants and shorts at Tommy Bahama, the application of Lilly Pulitzer's beautiful prints to Luxletic wear and new and fresh dress and sportswear silhouettes, and the expansion of performance fabrications across Southern Tide's coastal collection. We are quite pleased with the consumer response to this year's offerings, which has helped fuel strong full price selling across our brands and channels. As we move into the second half of 2019, the fundamentals of our business remain strong. We continue to focus on executing our consumer centric growth strategies, while working to minimize the impact of additional tariffs on both our consumers and our financial results. As I mentioned on our last call, we have had success in negotiating price reductions on goods produced in China and will continue to shift production to other countries. We were also able to accelerate deliveries of some product ahead of the September first tariff increase and have made a handful of carefully selected pricing increases. While we have revised our outlook for the year to reflect the increased cost of goods associated with these tariffs on the back half of the year, we are still on track to deliver solid results in 2019. I am confident that the strength of our dynamic portfolio of iconic brands, our talented people and our balance sheet and capital structure have Oxford well positioned to deliver sustained success over the long term. I'll now turn the call over to Scott for more details on our results and plans for the rest of 2019.