Kurt Workman
Analyst · Charles Rhyee with Cowen. Your line is open.
Thank you, Mike, and good afternoon to all of those joining us today. First, I want to note the overwhelming support from hundreds of thousands of parents over the past several months. They have been the voice of Owlet’s mission to empower parents with the tools, technology, and information that they need to deliver care at home. It’s clear that new parents want solutions to help them navigate the incredibly challenging and rewarding stage of early parenthood. We cannot imagine a world in the future where every family doesn’t have access to basic health sensing technology to monitor their baby at home. We’re more dedicated than ever to achieving that vision. Our monitoring system will become the foundation for what we call the connected nursery ecosystem, a suite of products and services that will work together to help parents keep their babies safe, healthy, and happy. Owlet is making significant investments towards this vision in 2022 in products like smart crib, our next generation camera, a membership program, and expanded Owlet accessories, which will fundamentally change the opportunity to build a longer-term relationship with each customer and expand our LTV in 2023. Additionally, we believe that investments towards regulatory clearances, where needed, will accelerate market adoption and penetration, helping make Owlet the technology platform for every parent. Owlet was delivered 21.5 million in revenue during the first quarter, primarily driven by loading in and rebuilding our inventory position with our retail partners. While the Dream Sock launched on owletcare.com and in some retailers in January, following CES, the full rollout of Dream Sock happened throughout the quarter, with different retailers stocking their shelves each month of the quarter. Notably, Target did not reset in store and Amazon was not at full capacity until the end of March. Many of our key levers of growth were just starting to build throughout the quarter including baby registries, consumer reviews, and search rankings. As a result, we saw sell-through levels increase throughout the quarter, but we believe we will realize our full sell-through potential, as we continue to build our registries, reviews, and rankings. The best way to characterize Q1 2022 is that we focused on regaining our footing and positioning back in the market and work to reestablish ourselves as the best monitoring solution for parents. While we’re navigating the short-term headwinds of bringing our core products back on line, it’s clear that the long-term potential of our Dream Sock and Dream Duo are strong. We’re seeing consistent increasing satisfaction ratings both in our net promoter surveys and our Amazon listings, signaling that customer satisfaction is coming back on track with previous Smart Sock levels. We’re also expanding our retail footprint and international presence significantly. We have a robust roadmap of new features and products, as we continue to build our green platform. We intend to add medical device regulatory clearances that we believe could dramatically accelerate adoption. I’d like to give an update on these four areas of growth, starting with our Dream Sock and Duo penetration in the US. We’ve seen sell-through of the Dream Sock and Duo grow double-digit month-over-month for the past three months. And the products have already been named best baby monitor and baby gift from the likes of Babylist, Glamour, Spy and Gear Brain. At the end of the quarter, 100% of our retail channels and doors were back online with Dream products. In the second quarter of the year, we’re now focused on growing sell through. Owlet continued its strong organic referral with 56% of customers sharing about the product through word of mouth. In a recent survey, 93% of parents reported peace of mind with the Dream Sock, which is on par with the metrics we saw around Smart Sock. We’ve continued to introduce new Dream product features to parents, improving the baseline Net Promoter Score every month with Amazon reviews for our Dream Sock and Duo climbing to 4.1, 4.3 stars already. Some of the most notable features and enhancements include an even smarter sleep algorithm that’s 10 times more responsive and 11% more accurate than when it was first released. At the end of March, we rolled out an app update that included the display of average oxygen in the Dream app to help give parents a more complete view and understanding of baby sleep. Dream Sock and Dream Duo users will also get access to a brand new feature around predictive sleep in the third quarter. It’s a completely personalized feature that helps parents take the guesswork out of getting their baby the rest they need. Parents will receive personalized prompts when their baby needs to go to sleep based on baby’s age, time slept in their prior nap, and how long it’s been since they slept. This new feature is automated for parents and adapts with baby, as parents build routines and schedules. By continuing to add more features to the Dream platform, Owlet is becoming an ingrained part of the parenting journey. We see consistent app engagement every day and we’re exploring additional revenue opportunities like membership that would further enhance this. The second key growth area we’re focusing on with the business is expanding our ecosystem with our robust product roadmap, and several commercial launches approaching. First, our new sleepwear accessory the Owlet Dream Sleeper and Dream Sleeper with the swaddle will debut viewed later this year. In a survey of Owlet customers, 73% said they would purchase the sleeper from Owlet. In Q3 of this year, the Owlet Cam 2 will launch globally, bolstering the existing 1080P HD video with next generation artificial intelligence and machine learning to accurately decipher sounds from the nursery and detect when baby is crying so parents know when their baby needs them. We’ll also use that data to store important video clips throughout the day so that you never miss a moment. Also, part of our product roadmap for the Owlet connected nursery ecosystem is our Smart Crib. Our team is making phenomenal progress on the development of the Owlet Smart Crib, which will be an anchor for the ecosystem. We recently brought parents into our office and presented Owlet Crib prototypes alongside other infant bed options currently on the market, and 70% of parents there said they prefer the Owlet Crib over the various other smart crib choices we presented. Lastly, we continue in research and development of the Owlet pregnancy band, a wearable monitor for expectant mothers. After a successful beta test last year and following continued conversations with FDA, we have a stronger understanding of the opportunity, consumer fit, and market needs. As a result, we’re working toward an FDA cleared medical device rather than a consumer wellness version, so we can offer a more robust feature set that we believe will provide the best experience for expectant moms. The wearable pregnancy monitor is just one of the medical devices our team is working on as the third key area for our business. In the US, we’re continuing conversations with FDA, as we work toward medical device submissions for both a prescription-only version of the Sock for use with sick babies under the care of a physician and an over-the-counter version of the Sock’s heart rate and oxygen notification features for healthy children. We have a strong healthcare team leading these efforts with experience from top health care companies like Philips, GE, and Kaiser Permanente. We continue to meet with FDA regarding our submissions and we believe we’re on track to submit for the prescription only version of the Sock in the summer and the over-the-counter Sock notifications following that. Outside of the US, we are pleased with our progress towards filing for the UK TA and CU med marks in the UK and Europe, as well as our Health Canada filing. As we recently obtained both our ISO 1345 and MDSAP certifications. Our fourth area of growth is international expansion. 2021 was a banner year for Owlet as we expanded sales of our core products into nearly a dozen countries in Europe. This year we plan to focus on increasing penetration in those markets. Our overall international revenue grew by over 100% year-over-year, accounting for 13% of our total revenue in the first quarter of 2022. Some highlights from our international efforts include significant retail expansion in the UK with Harrods foods and curries and doubling the number of SKUs carried by John Lewis. We’re now in major pharmacies, consumer electronics, and department stores, in addition to baby retailers across Europe. The Smart Sock was rated a top baby monitor by Le Parisien, a top French newspaper, as well as best baby monitor gift in The Independent, a large daily newspaper in the UK. We are very pleased with this international growth and are here to continue expanding and growing in these markets. Nearly every day we hear from parents around the globe sharing their Owlet experience. Our mission is to get Owlet technology to every baby and every family and international expansion is an integral part of our mission. Also, part of this is our advocacy and charitable work where we partner with dozens of parent-led non-profit organizations to provide Owlet products to families in need. In March, in collaboration with many of these non-profit groups, we were able to donate 650 Owlet monitors to Ukrainian refugees that had fled to parts of Europe. I am grateful to work with so many like-minded groups with the same mission of delivering peace of mind. We believe the key four areas are huge opportunities for Owlet both in 2022 and beyond. We’re setting the foundation for an ecosystem this year, which we believe will open up significant long-term opportunities. We recently added several new team members to further support and lead Owlet. Albert Lee joined in April as Chief Legal Officer bringing with him more than two decades of healthcare and FDA regulatory expertise for medical product companies like Abbott and Zimmer. Following his tenure with Mattel and PricewaterhouseCoopers, Nate Yoo came on board in the first quarter as our Senior Vice President and Chief Accounting Officer. Finally, we added Matthias Kosack as general manager for our new APAC region. Matthias has extensive international experience from top brands like Adidas and Maui Jim. Thank you for your continued support of Owlet and our mission. I look forward to sharing more updates in our future calls. I’ll now turn this call over to Kate.