Great. Thanks, Ron. During the fourth quarter, we achieved two significant milestones in our principal clinical programs. I'd like to briefly comment on these as well as certain other developments in our business. The first milestone relates to our OraQuick HCV test. In November we announced the receipt of a CLIA waiver for this product. Our OraQuick HCV test is now FDA approved and CLIA waived for both venous and fingerstick whole blood applications. And this is the only FDA approved rapid hepatitis C testing product available for sale in the United States. Receipt of the CLIA waiver has always been an important strategic objective as it substantially increases the potential market reach and broadens the public health benefit of this new product.
Our test can now be used by more than 180,000 sites in the United States, where previously the test could only be performed in laboratories certified under CLIA to perform moderately complex tests. With the waiver, our tests can now be used in a variety of settings including health clinics, community-based organizations and physicians' offices.
Not surprisingly, now that we've received the CLIA waiver, several sales and marketing initiatives can be implemented. For example, Merck can now begin detailing the product into the United States physicians' office market under our HCV collaboration. These detailing activities have started and will be ramping up during the first quarter.
Additionally, we can now finalize and implement our distribution arrangements for physicians' offices and federally funded community health centers through several large distributors, including McKesson, Henry Schein and PSS.
We will also be focusing our direct sales efforts on public health departments that already have the infrastructure in place to conduct rapid HIV testing, and we will continue to market this product directly to hospitals.
As discussed in prior calls, the difficult economic environment has created challenges for our business and has adversely affected funding available for our OraQuick HIV product, particularly in the U.S. public health market and to some extent in hospitals. We expect those same headwinds to continue, and we expect that they will have a similar impact on the OraQuick HCV test.
As a result, and in an effort to mitigate the impact of the tight funding environment, our sales and marketing teams have sought to assist customers in identifying funding for HCV testing efforts and we are already starting to see some good results. We worked with Advocate Trinity Hospital in Chicago where we were able to help locate grant money for hepatitis C testing. And this hospital is now the first in the nation to conduct rapid hepatitis C testing using our OraQuick product in its emergency room. This would not have been possible without the CLIA waiver and the experience of our sales team.
For the full year 2011, we generated $1.6 million in revenue from domestic and international sales of our OraQuick HCV tests. Although predicting future HCV revenues is somewhat difficult given that we are now just developing the market for a rapid test, we do expect to see growth in sales during 2012 compared to last year because of the CLIA waiver and the heightened profile HCV is receiving.
With the advent of new drug therapies for HCV, major pharmaceutical companies are eager to raise awareness of this condition. Furthermore we believe HCV screening and treatment is likely to attract more significant attention in the future due in part to the efforts of government agencies.
As you may recall, the Department of Health and Human Services issued its Viral Hepatitis Action Plan last year which lays out a strategy for expanding awareness, prevention, care and treatment of viral hepatitis, including HCV. This is a multi-year plan that includes revising the CDC's guidelines for hepatitis C testing and linkage to care. In furtherance of this plan, the CDC is considering a new strategy for hepatitis screening that's broader in scope than the current screening approach.
In particular, the CDC is now evaluating the use of a strategy expanded to include persons born from 1945 to 1965 in the definition of those at risk who should be screened for hepatitis C. This age range includes tens of millions of people, actually it's as many as 70 million people, and it is our expectation that revised CDC guidelines will be issued later this year.
There have also been studies and support demonstrated by the community for the implementation of a broader testing strategy. According to a study published online this past November in the Annals of Internal Medicine, birth cohort screening for hepatitis C is cost-effective in primary care settings. And such a proactive screening strategy could identify over 800,000 currently unidentified cases, which could save many thousands of lives each year.
Similarly, the Chronic Liver Disease Foundation, an organization which is comprised of our nation's leading hepatologists and gastroenterologists earlier this year issued a position paper in support of broader hepatitis C testing and recognizing the benefits associated with rapid hepatitis C testing.
The Viral Hepatitis Action Plan also indicates that hepatitis will continue to be nationally recognized through the designation of World Hepatitis Day on July 28, and the promotion of the month of May as Hepatitis Awareness Month. Additionally, beginning in 2012, this year, the plan provides for the designation of May 19 as Hepatitis Testing Day in the United States.
This national designation is obviously important to our business and we've been invited to open the NASDAQ stock market on Friday, May 18, to help recognize this date. We believe these activities will continue to focus attention on the need for greater levels of hepatitis C testing and the benefits and use of our OraQuick HCV rapid testing product.
Turning to our HIV over-the-counter clinical program, as previously announced, at the end of 2011, we submitted the third and final module to our application for FDA approval of an OraQuick rapid HIV test for home use. This module will contain the findings from the final phase of clinical testing, which involved the use of an investigational version of our product by subjects in an unobserved setting. Approximately 5,800 individuals were enrolled and tested in this phase across 20 sites nationwide. This work resulted in the identification of more than 100 previously undiagnosed HIV-infected individuals.
Our submission is currently under active review by the FDA and we hope to participate in an FDA Blood Product Advisory Committee or BPAC meeting later this year. According to the FDA website, BPAC meetings are scheduled for May, July, and December of 2012, and obviously our hope is to be scheduled as soon as possible.
As you know, HIV AIDS continues to be a major health issue, both domestically and around the world. The CDC estimates there are approximately 1.2 million people in the United States infected with HIV, and that approximately 240,000 or so are unaware of their status.
Unfortunately, this is occurring despite the widespread availability of both laboratory-based and rapid point-of-care HIV testing options. And according to the CDC, individuals who do not know their status are unknowingly responsible for up to 70% of the approximately 50,000 new infections that occur each year.
We believe that these data are compelling and we believe that these data clearly demonstrate that the current state of HIV testing is inadequate. Additional options are urgently needed for identifying undiagnosed individuals. And this is a major reason why we've invested so much time and resource into our over-the-counter clinical program.
We believe that our rapid HIV in-home test, if approved by the FDA, will be a significant step forward for HIV testing and a powerful addition to the HIV testing options that are currently available. And this view is not only supported by our market research and our experience in the professional market, but also by other parties. For example, a new study conducted by researchers at the HIV Center at Columbia University Psychiatry and the New York State Psychiatric Institute was recently published in the Journal of Sex Research.
This study asked a group of gay men who habitually engage in risky sexual practices whether they would be willing to use a rapid HIV in-home test such as our OraQuick oral test to screen their sexual partners. The study found that the vast majority of those individuals questioned would likely ask their partners to take the test and might engage in safer sexual practices if their partner's response raised doubts about his HIV status.
We believe this study provides another piece of evidence supporting the benefits of an HIV over-the-counter test. As indicated in prior calls, we're focused on planning for the commercial launch of our OraQuick HIV test and we've made good progress during the fourth quarter.
We've now engaged advertising and public relations firms and have selected a firm to act as our sales representative to the retail trade and to provide logistics in order to catch services for our product. We've also created an integrated project plan and we've formed a cross-functional team to ensure that we're prepared to launch this product as quickly as possible once we receive FDA approval.
In substance abuse, I'm happy to report the launch of the high throughput oral fluid drug assay program with Roche Diagnostics. We're pleased to add this new product line and we expect these products to contribute to our overall growth.
To date, assays for PCP, cocaine, opiates, methamphetamines and amphetamines have been FDA 510(k) cleared for use with our Intercept Oral Fluid Collection Device and to round out a complete night [ph] of five panel, we still need clearance for a THC assay for marijuana. The final clinical studies are continuing and we expect Roche to submit this assay for 510(k) clearance later this year.
Turning now to our newest business line, DNA Genotek. As previously noted, the fourth quarter of 2011 was the first for which we've reported consolidated results, and the business progressed largely as expected. DNA Genotek contributed over $4 million in revenues, which was consistent with our expectations. The integration process has also gone very smoothly and this is a credit to the DNA Genotek team. DNA Genotek senior management is continuing to build the business and we're highly confident in their future success.
And a final point I want to mention is the appointment during the fourth quarter of Mr. Gerald Ostrov as a member of the company's Board Of Directors, which we had previously announced.
On numerous occasions over the past several years, our board has discussed the value of adding a director with strong experience and expertise in consumer products, especially as the clinical program for our HIV over-the-counter test has continued to progress.
Gerry's addition to the board fills this very important need and comes at a very opportune time. Gerry has much to offer from his extensive consumer experience at Bausch & Lomb, at Johnson & Johnson and Ciba Geigy, and he is already providing wise counsel and important contributions to our efforts.
So in summary, 2011 was a very successful year for OraSure as we made great strides on our clinical programs and added exciting new offerings to our product portfolio. This success has provided us the opportunity to transform the OraSure business in 2012 and beyond.
And I want to thank all of our employees for their efforts and dedication toward the development of products that are critical tools in the battle against the spread of infectious diseases and substance abuse. We've already had several of these important products approved and we will not rest until the job is complete. We are working very hard to maximize the HCV opportunity in the near-term and we remain very excited and optimistic about the prospects for offering the first-ever rapid HIV test into the U.S. retail marketplace.
With the progress of our clinical programs, the potential of new product offerings and entry into new markets and the addition of DNA Genotek, we believe OraSure has never been better positioned for the future.
And with that, let me open the floor to your questions. Operator, please proceed.