Gregory L. Henslee - O'Reilly Automotive, Inc.
Management
Sure. Well, our new website launched earlier this month. It's just a lot cleaner website. It has what's called a responsive design so that if you – no matter what device you go to the website on, our servers detect the type of device and the size of the screen and the fit and the functionality to fit the device you're on, which is a big deal. So, those are just kind of primary platform type of things. The bigger changes are in the shopping cart and the ability for us to do some things that we couldn't do in our previous shopping cart. And we feel like that moving forward that allowing promotions that allow us to be more price competitive online will be important in light of the fact that there appears to be so much concern over the online players, the way they price products, and we see that, we hear it in our stores. We hear it from others and we want to make sure that we're in a position to serve customers regardless of how they want to buy a part, whether it's online or from us. One of the biggest factors when it comes to omni channel for us is the ability for a customer using a mobile device, for instance, to gather information, look up parts, and if they want to order the part and pick it up in the store they can do so. And a lot of the business that we do online with DIY customers is actually buy online, pickup in store. So, they can go online, buy it, print a ticket at the store. We have the part sitting there waiting with a receipt when they come into the store to get it and it just makes it a real easy transaction. So, those kinds of things are important to us and I feel like they're sticky when it comes to customers using us as a service for parts. And then also just having access to repair information and the things that they need to work on cars, including specifications, torque, the tools they need, stuff like that. So, we're just going to become much more engaged in using these devices to help customers do the things that they're doing when they buy products from us, and we're in the process now of executing a strategy that we have worked on for some time now. And the first step in the execution of that strategy was the deployment of the new website, which, again, has been active now for a couple weeks.