Lin Song
Analyst · Lake Street. Your line is now open.
Yes sure. I think I'll just quickly also comment on that. This is Song Lin here. So I think, I think the big learning experience probably that is actually it is almost same as some other parts of Africa that we find out, basically, we have two ways of doing things, right. One is you can actually get revenue by actually doing advertisement. But then what we find out is that typically, in countries like Nigeria, other guys are not even very good. Like, you can say that even to others, that they are actually not even very good and that anyway. So we find out that the most effective is probably to do the transaction ourselves. For instance, that's why we find all that is actually much, much more while making a lot of sense for us to actually do wanting to do the real estate transaction, because, just to give you an example, right. So, if I renting a house in Nigeria, the agency fee can be as high as 10%, or even more. So that is actually a highly lucrative, if you know how to do it. So I think our biggest takeaway is just that, instead of just selling ads inventory on to others, which they don't really know how to do it, the best way is for us to - went straight in and to went into that real estate market, which, as we also commented, that is very, very big potentials. We call them that it could it be a $1 billion market, and it could make even more sense. So, I guess that's the biggest takeaway. And then, on top of it, we also commented that there are some other similar opportunities like, second hand cars extension [ph] which are also very, very lucrative, which we think can make a lot of sense. So yes, I mean, hopefully – I think still, with that being said, we are still at very early stage. We just announced this in Q3 anyway. So our goal is just to make sure that we remain well, we get opportunity to be the number one player in Nigeria this year and we also have plans to expand to other markets maybe second half of this year.