Philip Singleton
Analyst · Baird
Thanks, Jack, and thank you, everyone, for joining our fiscal second quarter 2020 earnings call. We delivered strong results in the second quarter of 2020, with sales increasing in boat and nonboat segments despite the slowing environment the last few weeks of the quarter. As we have discussed, we have a proven, adaptable model, and our performance during the quarter shows the optionality of our portfolio.
During the quarter, pre-owned boat sales grew nearly 19% while our high-margin finance and insurance increased by 27% compared to the prior year. In total, revenues rose 5% to $190 million while gross margin expanded 150 basis points year-over-year.
Same-store sales through mid-March outpaced the prior year by over 10% before slowing in the last 2 weeks of the quarter as the impact of the corona-19 global pandemic began to materialize.
Over the last 1.5 months, we really showcased the strength of our organization. As the COVID-19 pandemic spread quickly across the U.S., the economy came to a virtual standstill, ushering in a level of uncertainty never experienced in the industry. And while the ultimate impact of the macroeconomic environment is not yet known, we immediately took actions to protect the health and safety of our team members. At the same time, we implemented our 2008 playbook to ensure we remained nimble, which included reducing costs, securing liquidity and mitigating the possible impact of a prolonged period of lower demand.
Moving forward into the back half of our year, there are still significant questions around consumer demand, credit availability and the continued impact on our dealership by state and local shelter-in-place orders. As such, we tapped all available resources to ensure not only the health of our employees but the financial stability of the company as well. In late March and early April, we faced an incredible magnitude of unknowns. At that time, we met the qualifications to receive funds under the Paycheck Protection Program. As such, we applied for and then subsequently received the funds in late April.
However, after the dust settled from the cost reduction actions that we enacted immediately following the beginning of acceleration of COVID-19 on our business and after a rebound in April and looking forward into May, we no longer feel this assistance is needed and returned the money. We also believe our employment is at an appropriate level to fully execute on our plan. Importantly, we also rolled back the nonexecutive compensation adjustments previously announced.
We are truly seeing the resilience of our business as we move into our fiscal third quarter. Sales through April were up in excess of 10% and have been better than expected in certain locations. More specifically, boat sales in Georgia, Alabama and South Florida successfully delivered same-store sales growth, while some stores are still seeing the impact of COVID and the weather. Once the weather breaks, we do expect to see a bump in sales from these stores as well. While we are excited and encouraged by these numbers, there are still many unknowns.
We will continue to adapt as conditions change and leverage our recession playbook to ensure we are well positioned to navigate through a variety of operating environments in the coming months. While we are being prudent in all aspects of our business, we do believe boating provides a great activity for people in this new normal we find ourselves in. Air travel, summer camps and travel sports are likely to be altered for the foreseeable future. And recreational boating allows families to get on the water, enjoy the fresh air while continuing to practice safe social distancing on their terms. Based on current trends, we are cautiously optimistic as we move forward into the prime selling season.
Before I turn it over to Anthony to talk about the operations, I want to remind you of our long-term strategy. Our team remains focused on expanding our dealership in regions with strong boating cultures, enhancing the customer experience and generating value for our shareholders. With that in mind, we are taking a temporary pause on acquisitions until the current macroeconomic environment stabilizes.
We are using this time to better evaluate targets and ensure we can continue on our track record of cutting the purchase multiple in half inside the first 24 months. We have not seen any significant change to the acquisition pipeline, but we are remaining patient in our execution.
With that, I will turn it over to Anthony to discuss business operations.