Cindy Taylor
Analyst · Daniel Energy Partners. Please go ahead.
Yeah. And again, my comments may not surprise you. There's much greater willingness to trial a one-off technology introduction on U.S. land. And just think about it, the wells are smaller, the AFE costs are smaller. Generally, they're going with proven operators in the first place. And secondarily, those types of customers are really coming to us and others telling us the enhancements that they need. And so to some degree, these are being developed in conjunction with operator involvement and communication. And so their willingness to trial them is better. Now that being said, I'll use my example of Downhole Technologies, there's a lot of offerings in the market right now. And when activity is down to the degree it has been over the last 15 months to 18 months, it is harder to get a partner to trial, new technology. And so it's maybe the uptake is a little bit slower. I'll put that in complete contrast to deepwater offshore. And our company has been participating in that space for 80 years, and the barriers to entry are just significant. And it always would stun me if a, I'll call it, a one-off newer company tried to get a product introduced. I think it'd be very, very difficult as opposed to someone that has a deep, long demonstrated operating history in this space. And I'll use a couple of examples. Number one is our high-pressure riser systems. We've been putting riser systems in the market for decades. So you're more willing to be able to adapt and advance that technology and get market acceptance. Probably the newer technology I'll talk about is the MPD systems that we've got great acceptance thus far of our products and great interest thus far, but we brought a newer, more advanced, more efficient offering to the market that was already there, again, in conjunction with conversations around customer needs to get there. And I want to say, and by the way, we've been working on this off and on for probably seven years. And so complete difference in terms of market introductions, and we're going to be cautious about bringing any new technology to bear just because the risk of reputation and the risk of failure is great offshore, right? But -- and then I'll take this a step further, as we prove up technologies on U.S. land, then we're going to take those into international markets more efficiently.