Cindy Taylor
Analyst · JPMorgan
Well, you’re absolutely focused on the right question, and I reflect on the year 2020, and I just think of what we’ve been through. And our clear, obvious immediate focus was on reducing costs, mitigating margin pressure through all of our operations and business lines. and importantly, preserving liquidity, but we stand here and of course, booking backlog, but as we stand today, we are beginning to see that, well; I’ll call the early stages of a market recovery. Certainly, the macro fundamentals of global supply demand for crude oil has improved dramatically at ports it had two from the extreme events of 2020. but we’ve been going through really a robust planning process to respond to a recovering market. Anything that we do is going to be done from the lens of focusing on return on net capital employed. Obviously, we’ve got to come back to positive net income and positive returns on invested capital. Our primary focus is going to be in areas, where we think we can have larger share, scale. Some of our product lines depend on niche, dominance, if you will. but we have some of that, particularly in our Offshore/Manufactured Products. And then we look to what can we do? We’re not going to expend the excessive amounts of capital. We’re going to be very cautious about that CapEx allocation, whether that is our equipment or whether it’s responsive to R&D spending on unique new technology. I always favor what we can do internally through our own product initiatives and R&D initiatives. Those tend to generate the greatest returns. that being said, there will be opportunities and we have seen some, where there are M&A optionalities out there. Our very clear stance on that is they have to be highly strategic. And honestly, right now, it will have to be funded with stock, which means you’ve got to have a high degree of confidence in the valuation you pay and in our case, I think the modeling methodology demands free cash flow generation, particularly in your early years, you have to be less reliant on any type of terminal growth rate or terminal value at the end of the period. Particularly, if you believe the cinema that is out there that crude oil demand will peak in either 2028 or 2030 that tells you what you’ve got to do in the ensuing 10 years from a valuation perspective, whether that is CapEx or M&A, but we are seeing some opportunities of interest at this point. If I sum up those kinds of opportunities of interest, we’re looking for businesses that have some technological differentiation that fit well into our existing product lines, and that have a capital light model, much like what we described when we made the GEO acquisition. we need to see free cash flow generation with a semblance of recurring cash flow streams. I hope that is a high-level strategic overview. Obviously, I can’t be specific on the M&A front, but I think that frames very well, our thought process. I will also tell you that I do believe that scale matters and we’ve got to be highly efficient with our cost structure. But we can certainly leverage that if we’re able to grow the top line, which needs to be our focus in 2021.