Yes, I think -- look, it's a great question. I think to some degree we've already seen the pricing changes happen in the vape market, right? We early on there was limited competition. Then as more products came into market, we saw pricing. And again, as I mentioned, we did share some of that pricing reductions that we took with the provincial partners and or private retailer, but we're I mean, really with the provincial partners on the distribution side, I think what's important though, is for companies like OrganiGram is you're improving your efficiency, right? So as the pricing compression has happened in flower and you go to larger volume SKUs, certainly your packaging costs go down pretty dramatically. And I think on 2.0 products, it's the same as you're producing more of the product, you're producing it more frequently. You're doing it more efficiently, more effectively. So, while you're getting some price pressure, but I think it's we've talked about this all along. I mean, when we spoke about, as a company, part of our focus is to bring quality differentiator products. And even, for example, our Trailblazer Snax chocolate bar, which participates in the value category arguably is one of the best tasting and differentiated chocolates in the market. I mean, it's a five-piece bar in 42 grams, each piece is filled kind of independently. So it does allow consumers some flexibility in terms of dosing. It's not just one big bar where you may not have a homogeneous kind of distribution of cannabinoids in it. But again, I think it's important to continue to focus on the new products and not just new flower offerings for that consumer that's always looking for something new and unique and also the differentiator products you can bring to market like RE:MIX and the quality of our chocolate.