Yeah, you bet. John, I'm actually really excited you asked the question because I think it's a good story for us to tell. First, I'll go back to our thought processes. We obviously have various management routines, but once a year, Dan gets us together off-site for some strategic planning and I'll give Susan props. We're looking at market data and obviously, our largest category in which we compete across the company, which is cat litter. And Susan was really pressing the issue of, "Hey, how do we get into this segment?" So, really, we did some work around how could we enter either on our own or via acquisition. And candidly, we identified Ultra Pet as an acquisition of Ultra Pet is probably the best way to do that. Ironically and kind of a crazy maybe it was meant to be, within a week, we actually got their book. So, they were -- they had put themselves on the market for sale. On the softer side, which may have been what you're -- so proud that our strategic planning process generates those conversations and gets us thinking, and proud of Susan's push. Then, on the softer side, and now that they're our teammates, we've had some more candid conversations around how things transpired on their end. And I'd say the insight is we actually weren't necessarily the highest payer that have presented themselves. But we really spend a lot of time in our LOIs and our management meetings talking about culture, expressing how they would fit in and how we will grow the business together. And they would tell you that, that's what pushed us to the top of the list. And particularly that cultural overlap and symbiotic cultures as Dan has talked about a few times with them, certainly, is playing out. So, proud of the way we -- I think Oil-Dri value shines through. They appreciated them, saw the fit and we rose on top of the list.