Dan Jaffee
Analyst · Robert Smith with the Center for Performance Investing. Please proceed
Thank you, Dan. And before we open it up to Q&A, I just want to put a few comments of my own, because the quarter played out pretty much as we anticipated and we continuing the trends we have been communicating for almost a decade now, which is we’re continuing to live up to our mission of creating value from sorbent minerals. And the way we measure that value is to determine how many tons, that’s our unit of measure, how many tons are we shipping out and how many dollars are we getting back. And we continued the positive trend in this quarter. So a year ago we shipped 211,000 tons in the first quarter, this year 194,000 tons and you can do the math yourself, but I’ll make it easy for you on a couple of the key metrics. So our net selling price per ton in the quarter jumped from what was a then record last year of $321 a ton that was a record for the first quarter to $344 a ton this year. So a nice healthy increase, really in a non-inflationary environment, which speaks to the product mix of selling more and more value added items that our customers are receiving value and then are sharing some of that value with us. And then on the gross profit line, last year in the first quarter was the first time we had ever broken $20 million in GP for a quarter and we not only did that again this quarter we actually beat last year. So our $20.725 million in GP was an all-time record and then if you do the math, you can see we made just over $107 ton. That’s the first time we have ever broken $100 a ton in a quarter for GP. So the trend line is continuing, which is positive. The top-line was weaker than anyone would like, but not really than we anticipated as we’re continuing to lap the jettisoning of some low level low value items that I don’t even think we’re making any money on, when you do the fully activity based costing on. And so we got out of that because and that’s we’re still lapping some quarter of that some of that was -- a lot of that was in the first quarter a year ago. So the tons are down, but both the sales and the GP per ton is up. We’re obviously continuing to spend heavily against what is really a disruptive game changing innovation, which is Lightweight litter and if you look at the IRI or the external data, which we use and subscribe to and so we use it to kind of keep an eye on the whole market, what we can see is for the 12 week period ending November 6, 2016, the category in dollars grew at 1.5%, the cat litter category grew at 1.5%. Lightweight grew at 2.3%, so while it did grow greater than category growth, meaning it’s continuing to become a bigger part of the category, it did not grow at the same exponential level it had been growing you know a year or two years ago, and the question is why is that? Is it because consumers don’t want a Lightweight litter and they'd rather carry home heavy bulky containers. And the answer is no. I would use the analogy to any disruptive game changing technology that until the consumer can get the product they want at the price they want without making negative trade-offs they're going to stick to the old format, which is why we - none of us see a lot of electric cars driving around we're seeing more and more Teslas. But if you could get the exact car you want at the price you want, with the performance you want and have it be electric and fill up as easily as you full up with gas, I think you'd see a greater adoption of electric cars, we just don't have that. There is too many negative options. That's what's happening in cat litter. Two of the major players, and the numbers speak for themselves, ARM & HAMMER and Fresh Step are firmly entrenched in the old technology. So their heavy weight litters are very good, they're doing very well. You can call them the gas guzzlers, their gas guzzling models are doing great. And so they really don't want to see those go away. So a lot of the new launches they're making in the category are back to the heavy. But I would argue that their consumers are only buying the heavy because they can't get ARM & HAMMER lightweight or Fresh Step lightweight with the performance and the price that they want. So they're willing to carry home 20 pounds instead of 10 or 40 pounds instead of 20. But I can’t imagine that if they surveyed their customer that a Fresh Step user or an ARM & HAMMER user would say yes, I prefer to carry home 40 pounds versus 20 or 20 versus 10 it defies logic because the heavy consumer in our industry over three quarters are women 25 years to 54 years of age. So we continue to be fully committed to the lightweight segment. And the fact that the long-term it's the best for the consumer it's the best for the retailer because they can cut the number of trucks they’re bringing in half. And it's the best for the environment because you can cut the carbon footprint in nearly in half there is math involved but let's say 40%. You can cut the carbon footprint by 40% by switching to lightweight. So all the trend lines are in its favor, in the short run it's a battle. And luckily for us Nestle Purina is fully behind their lightweight and it's a very good product, albeit at a higher price than ours, but their consumers are willing to spend for that performance which is great. So they're behind it and we're behind it. So if you look at the brand dollar share of the lightweight scoop segment, our overall branded share is about a 3. We have just over a 20% share of the lightweight segment we’re the number two players, Nestle Purina has a 48% share, [Turgent White] [ph] is third at 16% and then Fresh Step is at 9.6%. Additionally the private label lightweight segment is growing, it's up to 2.3% of the segment, it's up 13% year-over-year. And we have over a 70% share of that segment. And we can see that where we don't have it the product really isn't moving. Our units per store per week movement is at least double and in some cases triple over what those other retailers are experiencing. So we're confident over time that the consumer will vote and want a high performing private label lightweight product, which is what we're delivering. So we continue to be very bullish on our long-term prospects, we're going to continue with the strategy that we communicated at the year-end conference call, which is we are going to continue to invest heavily to generate trial and awareness behind our lightweight brands. But fortunately both the B2B businesses are doing so well. All the B2B businesses are doing well. And the consumer business is expanding margin well enough that we're healthy, we can keep funding this thing and keep fighting the side for a long period of time. And as I mentioned in the last teleconference we will be recommending to the Board as always in the June meeting to increase the dividend, which will then be for the 14th consecutive year. Obviously it's up to the Board to decide, but all indicators are very positive on that front as well. So we're going to continue with the strategy; it is working. And it's just going to be ground war. And as I've communicated to the team it's not going to be Hail Mary passing bombs, it's going to be a lot of three and four yard runs and just grinding it out at retail, gaining incremental distribution, gaining incremental promotions, continuing communicating the message that high quality at good prices is what the consumers ultimately going to want and they just need to know they can find it in Cat’s Pride Fresh & Light Ultimate Care. So with that Greta I would like to open up the phone line for Q&A and answer anything that’s in particular that’s on our investors mind.