Mark Thompson
Analyst · JPMorgan. Please go ahead
Thanks, Harlan, and good morning, everyone. The fourth quarter of 2016 saw unprecedented growth in digital subscriptions, double-digit year-over-year growth in digital advertising, encouraging results in our print consumer business, but continued stiff headwinds in print advertising. Those headwinds combined with investments in the growth areas in our business led to operating profit being down both for the quarter and the full year. Nonetheless we see both Q4 and 2016 as a whole, as a strong vindication of our strategic direction. We are smartphone first, subscription first global news provider committed to delivering journalism worth paying for and innovative premium advertising experiences equally worth paying for. In a world full of fake news and low-quality commodity digital ads, it's a distinct division and one which audience advertises around the world responded to in 2016. Let me come first to our subscription businesses. President Trump was once again busy tweating this weekend but our audiences and our subscribers were to use his word dwindling. Well not so much Mr. President, we had spectacular audiences in the quarter with 220 million unique users coming to us in November for example. And as for subscribers in Q4 we added 276,000 net new digital subscriptions to our News product. The comparison that's more net new subscribers in one quarter than we added in the whole of 2013 and 2014 combined. In 2016 as a whole, we added 514,000 net subscriptions to the digital news product. But perhaps the new President was referring to the New Year and guessing that there had been a post election low, if so wrong again. As you'll hear from Jim in a few minutes, we are continuing to see remarkably strong numbers of new subscribers. And remember that our digital subscription model was already accelerating even before the present intense new environment took hold. Six years in, our pay model remains poignant and the pool of near at hand already engaged potential subscribers looks not smaller but bigger than the year or two ago. Print circulation also benefited in Q4 with the best quarter-over-quarter net growth in home delivery subscribers in over 8 years. All of this means that at the end of 2016 if you add up print, digital news and digital crossword subscriptions, we had a total of 2.9 million paid subscriptions. Indeed I can announce that as of today February 2, 2017, we have exceeded 3 million total paid subscriptions, a landmark in the history of The New York Times Company. At the very peak of the times print only history in 1993, we have 1.8 million subscriptions. So this is an important moment for us. But I also want to say that we've only just begun. I believe there is immense further potential for growth in the subscriber numbers and revenue. What makes our subscription first growth strategy possible is the quality of the work of our newsroom and editorial departments. Under Dean Baquet's and James Bennet's leadership, Times' journalism is in amazing form and audience is flocking to our political coverage of and commentary about a momentous period in the politics of America and the world. We are committed to covering this period and the new administration fairly but also rigorously and with neither fair or favor. Indeed we've allocated an additional $5 million to the newsroom budget this year to pay for more journalism and especially more investigative journalism in Washington DC. Dean and the Newsroom publisher own roadmap of the future a couple of weeks ago and I encouraged anyone who is interested in the future of quality journalism and at The Times and elsewhere to read it. As we look for ways to reach new subscribers and extend the path on New York Times brand. We're continuing to innovate in the delivery of our journalism. Just this week we launched a new podcast The Daily, which is already the most popular podcast in the iTunes store. And this morning, we announced an exciting new venture with Snapchat that will see us deliver a special version on our morning briefing to that very distinct and highly engaged audience. Digital subscription revenue grew 22% year-over-year in the quarter and print consumer revenue was flat. Digital advertising revenue also grew 11% year-over-year. The increase was driven largely by further gains in smartphone branded content, marketing services and programmatic. The second half of 2016 was important turning point for us as we saw the growth in these businesses more than make up the declines in our web homepage and direct sold banner businesses. Print advertising however remained tough for us as to the rest of the industry. In Q4 the year-over-year drop was 20% while it was 16% for the full year. Now as I have noticed in previous courses, print advertising is far smaller proportion of our total revenue than it once was. Nonetheless it was out win taken with cost increases largely associated with our investments in future growth to impact by the top line revenue and profitability. Total revenue for the quarter fell 1% to $440 million adjusted operating profit fell 19% in Q4 to $96 million. Now Jim will give you guidance on how we see the present quarter shaping up, but I wanted to say a few words about investments and costs. We do believe that we've been presented with a unique opportunity to introduce and engage new audiences with times journalism. And we plan to invest more in the early part of 2017 on marketing including a campaign which we’ll launch in a few weeks time. As you know we plan to use our accommodation in our New York offices far more efficiently that to will mean expense in 2017 but we expect it will lead to increase rental income beginning in 2018. And we’ll continue to invest in visual journalism in our new digital advertising business, in our global expansion and in other growth initiatives. These initiatives are reflective of our continued commitment to aggressively manage the business while investing in our digital future. 2016 was a milestone year for The New York Times Company. We expanded our global footprint, saw record numbers of readers and accelerated our digital transformation and most important we saw a spectacular rate of growth in our consumer business. We're confident that we can sustain or even accelerate that rate of growth. We are a united company. We have a sense of mission which extends to every department. We know the truth is hard to find and we're all determined to provide reliable honest information and objective and insightful analysis and opinion to readers everywhere. And we believe that the audience demand is there to make it a great business. So now with more detail on the financial picture here is Jim.