Sarah Friar
Analyst · Truist. Your line is now open
Great. Thank you, Robert. A lot in there. I’ll start and then I’ll let Mike certainly dive in if he wants to talk about in longer term view. So first on engagement, we were very pleased with the year-over-year growth and WAU, that 11% year-over-year growth to $40 million. And of course, for the year of 21% year-over-year growth, where we’re seeing strength and certainly in the U.S. but 85% of our U.S. verified neighbors came organically. And so one thing that is definitely driving growth top of the funnel, but then done into engagement is the fact that people are just coming to the platform through word of mouth. And that’s an incredible strength for Nextdoor that we can grow that rate organically. That’s actually higher than what we saw in 2021. Beyond that, if you look international, I actually see even higher growth there. So the engagement, our WAU growth internationally was 42% year-over-year in 2022. That was 3 points higher than what we saw in 2021. So it’s actually accelerating. Beyond that, I think you’re also asking about engagement further down the funnel. So once someone comes to us weekly, they’re coming back remember on average about four times a week. So our weekly actives are very active over 50% are daily, in fact. And then from that session growth, which is the natural link out to impression also continues to accelerate. So what we saw with session growth is it was faster than WAU growth. What’s driving that, is some of what I talked about in my prepared remarks. So it’s certainly a big investment in machine learning that’s been our fastest growing team in 2022. They’re building models around areas like notifications, so the right notifications are the right person at the right time and it’s different for every single neighbor can make a big difference on how many people come back to the platform. Beyond that, they’re also digging into how do we continue to grow faster top of funnel. So as we put out invites, whether they’re digitally done, maybe it’s done via connections for guests, you may know, how do we make sure it’s a really smart invitation, so that more people accept it and come back to the platform. I think the next area that you went to was way out five years. I’m going to let Mike take that. And then you asked what are the use cases for people who come back consistently? So if you look on Nextdoor, the top use cases tends to start with recommendations, either I’m looking for or I want to say how great this was. I was literally checking my Nextdoor before this call and someonewas asking for where you do find a great spatial, which after this earnings call, I might just want do myself. But that’s a very typical ask on the platform. Today, we’ve seen over 60 million recommendations against 6 million businesses, just to give you a sense of perspective. Second reason that people tend to come is to give and get that trusted information. That’s why we work, for example, with a lot of public agencies. Mike talked about our ability, for example, to be there in times of crisis like flooding, snowstorms and so on. But also when things are going well too, like, some of the work we did last year around the Big Jubilee in the UK. And then finally, I think the third area that I would call on and neighbors often come to the platform for is they’re there to buy and sell. So our For Sale & Freeplatform tends to be very engaging. It’s often a reason people come for the first time and they have that moment of delight, where they’re able to get rid of the couch, get rid of the table that no longer gives them joy. Why it works well in Nextdoor is, number one, we’re local. So you’re not shipping things around the country. People can literally show up at your house or your apartment to give or get that piece. Second, we’re very trusted. So people feel that they can put something on the platform where someone would come to your home. And then finally, there’s a really strong sense of community. We often see people putting stuff on For Sale & Free, because it actually drives the community action as well. Like, for example, a parent putting sports clothes on the platform that their kids have grown out of. I have sold a lot of soccer cleats in my life on Nextdoor. So those are the three big areas. Recommendations, they’re really oriented around businesses, secondly, the trusted information, and then thirdly, that commerce, that social commerce piece. So with that, Mike, I don’t know if you want to make a comment on the five-year look forward.