Sarah Friar
Analyst · Morgan Stanley
Okay. Let me -- I'll start with the question that you had about community level engagement metrics. So as you know, we measure engagement through WAUs, and that's what we've talked about today on the call, about 20% year-over-year growth. We're quite proud of because it actually builds on a very active period of time last year during COVID. And as you've seen, Chloe, many platforms actually started to see a little bit of a downtick as we came into this period because of tough comps. We've actually been building and seeing kind of our highest level of WAUs ever.
Beyond that, we do internally tick down into looking at insights on different segments. So we use that to inform product decisions. But we changed those over time, just depending on where we see shifts happen. The reason why we focus so much on WAUs is that once we get someone to be a weekly active user, their propensity to become a daily active is quite high. And we already see for weekly active users, they come on average about 4x per week to the platform.
But let me lift up a little on your kind of where you're going with that thought about time spent in app. Nextdoor is a little different from maybe other social platforms that might air more towards entertainment rather than utility. So we think there's 2 modes of engagement on Nextdoor. There's, of course, the community piece, which is vital, right? We're not going to cultivate a kinder world where everyone's in the neighborhood to rely on, the thought-building community. But the second piece is utility. And that's, again, where Nextdoor tends to spike.
If I go to utility first, utility is not really well measured in terms of time and app. Because actually, what you want is that the person is coming to get something done, they want to do it as fast as possible. So areas like search, discovery, ask a neighbor, our find service, which is our marketplace, we want people to get that done quickly. And so in fact, time spent on app might actually be the anticipate of what you're trying to get done. So that's why we look beyond time on the site and use different metrics to say internally, are these being successful as products.
On the engagement front, for sure, that's a place where we build community and start to get to know your neighbors and your neighborhood, you don't want people to spend more time with you. And so there, we're investing in notifications and connections, right at the top of our product road map at the moment. Because in both cases, they drive more usage, they help us increase personalization. And we know that, that will lead to higher engagement and penetration over time and actually deepen the network effects, those kind of viral network effects of Nextdoor.
And so on the notifications side, that's really about, again, the right content at the right time to the right person, pulls them back into the app. And more and more, we want to pull them in and get them to be active, not just passive. And then from a connection standpoint, what we're leaning into there is that we know that when you see some time from someone you know, that's the highest most engaging piece of content you can see. Historically, we were built on the premise people didn't know their neighbors. But today, because we're in 1 of 3 households in the U.S., you're probably going to find people who do know that live locally to you. And therefore, we think that connections can be a very big unlock for us, both because it will drive that engagement piece but it also may cause people to invite the people they know onto the platform.
It goes beyond its neighbors too, because we will let people connect to the businesses they care about, the public agencies they care about, the nonprofits they care about. And again, that gives us better signal and allows us to better personalize the feed that the person is seeing. So with that, I'll pass it over to monetization question to Mike.