Yes. Thanks, Bill. I think the thing, if you sort of parse out what we're saying on the guidance, we're planning the category growth rate or the market growth rate to be down low single digits. We've made proactive choices to exit about two points of business, and that effectively are the two drivers of the core sales growth guidance. If you back up from that, what that means is that from a market share standpoint, excluding, or excluding the choiceful exist, we're effectively guiding that our market share is going to be flat this year, excluding the choiceful exits that we're making. And that's because the capability improvement actions are coming online, and we expect that to begin to show up in tangible financial results. So we don't like to give guidance beyond a year. But if you look at that trajectory that we're on, if you go into '25, the choiceful exits that we're making should be behind us by the time we get into '25. And so that is unlikely to be a headwind for '25. At the same time, it's hard to predict what's happening in the categories, but I think a lot of the outside experts would suggest that the category growth rate may turn more positive in '25, and we expect our capabilities to be even stronger heading into '25 versus where they are today. And so I mentioned that in '23, we grew market share on eight of our top 25 brands. We think we've got line of sight to do that on about half of our market of our top 25 brands in '24, and I expect we're going to grow market share on more than half of our top brands in '25. And so we see a path for significant financial improvement. We see a path back to sustainable and profitable growth. We said when we unveiled the new strategy that this was going to be a multi-year journey because of the capabilities that needed to be built on the front end. But I can tell you inside the company that the capabilities we're building on innovation, on brand building, on new business development, on go-to-market, on international, the changes that we're making in the operating model, the talent upgrade, the clarity of the strategy, all of those things are in place and starting to contribute. And we think we're on that trajectory. The thing that is a little bit more uncertain is what happens to the rate of market growth. We've tried to be prudent in our forecast in our guidance by saying it's going to be down low single digits is our assumption for this year. I will say it's early days, but just looking at the January results, we're running a little bit ahead of our plan in the month of January, but we're not going to get ahead of ourselves based on one month and January is a light month.