Earnings Labs

Newell Brands Inc. (NWL)

Q1 2018 Earnings Call· Fri, May 4, 2018

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Transcript

Operator

Operator

Good morning, and welcome to the Newell Brands first quarter 2018 earnings conference call. As a reminder, today's call is being recorded. A live webcast for this call is available at newellbrands.com on the Investor Relations home page under Events and Presentations. A slide presentation is also available for download. I would now like to turn the call over to Nancy O'Donnell, Senior Vice President of Investor Relations. Ms. O'Donnell, you may begin.

Nancy O'Donnell - Newell Brands, Inc.

Management

Great, thank you. Welcome, everyone, to Newell Brands first quarter conference call. I'm Nancy O'Donnell, and with me today are Mike Polk, our CEO, and our Chief Financial Officer, Ralph Nicoletti. During the call today, we will be referring to certain non-GAAP financial measures. Management believes providing insights on these measures enables investors to better understand and analyze our ongoing results of operations. Reconciliation with the comparable GAAP numbers can be found in our earnings release and on the Investor Relations area of our website as well as in our filings with the SEC. Please recognize that this conference call includes forward-looking statements. These statements are subject to certain risks and uncertainties that could cause our actual results to differ materially from management's current expectations and plans. The company undertakes no obligation to update any such statements made today. If you review our most recent 10-Q filing and our other SEC filings, you will find a more detailed explanation of the inherent limitations in such forward-looking statements. With that, let me turn it over to Mike for his comments.

Michael B. Polk - Newell Brands, Inc.

Management

Thanks, Nancy. Good morning, everyone, and thanks for joining our call. We have a lot of ground to cover this morning, including our first quarter results, the expansion of our Accelerated Transformation Plan, and the signing of a definitive agreement to sell The Waddington Group. So let's get started. First on the quarter, I'll let Ralph to go through the details. But in summary, our Q1 results were roughly in line with what where we told you we would be after factoring in the incremental news that Toys "R" Us [TRU], our largest baby customer and a top-10 global customer for the total company, announced a complete liquidation of its U.S. stores, an escalation from its previous announcement that only about a quarter of its stores would be closed. We stopped shipping TRU in March, and they quickly initiated their liquidation process. As a result, we lost about $25 million of core sales in the quarter and $0.015 of EPS beyond what we had guided. Net sales were over $3 billion, roughly in line with our expectations, as ForEx partially offset a largely baby-driven core sales shortfall. Gross margin came in a little better than expected despite increased inflation in resins and transportation versus plan, as we began to benefit from positive price in a number of businesses. Our normalized EPS of $0.34 was in line with our assumption for Q1 before the negative impact of Toys "R" Us and before we recognized the positive impact of a tax benefit, which was factored into our guidance on the tax rate for the full year. In the U.S., our aggregate market growth grew about 1%, and we experienced share growth in home fragrance, baby, food, beverages, and writing, with share declines on appliances and outdoor rec equipment. So the quarter was…

Ralph J. Nicoletti - Newell Brands, Inc.

Management

Thanks, Mike, and good morning, everyone. Reported net sales were $3 billion, a 7.6% decline versus last year, largely attributable to the negative impact from divestitures net of acquisitions and lower core sales. FX contributed a 2-point benefit. As a reminder, effective January 1, 2018, we adopted the new revenue recognition standard using the modified retrospective transition method, which was roughly a 1.5-point headwind. We have also adopted the simpler constant currency methodology for calculating core sales in response to requests from many of you and in line with industry practice. Core sales guidance excludes the impact of foreign currency, acquisitions until their first anniversary, and completed divestitures. Our core sales declined 3.5% during the first quarter, primarily driven by the temporary but meaningful disruption in the Baby and Writing businesses. The March announcement by Toys "R" Us of their reorganization and subsequent liquidation primarily drove the shortfall versus our expectations for the quarter. As Mike noted, we expect to see an even more significant impact in the second quarter before seeing improved trends in the back half of the year, as we gain business which switched to other customers. Reported gross margin declined 90 basis points year-over-year to 33.3%, while normalized gross margin was down 120 basis points year-over-year to 33.3%, primarily due to the headwinds from increased commodity and transportation costs and unfavorable mix, mainly from Writing. Reported SG&A expense of $880 million represented 29.2% of sales as compared to last year's ratio of 28.5%. Normalized SG&A expense was $744 million or 24.6% of sales compared with $780 million in Q1 of 2017, reflecting the benefit of cost synergies, partially offset by investment in e-commerce. Reported operating margin was 3.9% of sales compared with 4.7% in the prior year. Normalized operating margin was 8.7% versus 10.6% in the…

Michael B. Polk - Newell Brands, Inc.

Operator

Thanks, Ralph. This morning the company reaffirmed our full-year net sales, normalized EPS, and operating cash flow guidance. We continue to guide assuming ownership of all assets for the full year so that investors have clarity as to the underlying performance of the business. The company, within that guidance, expects to absorb a $0.07 to $0.10 negative impact to normalized EPS, driven by the TRU liquidation, with the most significant impact in the second quarter. The company now expects first half core sales growth to decline low to mid-single-digit percent relating to the negative impact of the TRU liquidation, the comparisons against the prior-year Elmer's Slime pipeline build, and the company's drive to rapidly achieve revised retailer inventory targets established by new leadership and new ownership in the office superstore and distributive trade channels. Two factors could influence the delivery of this guidance. The first is the impact of the TRU inventory liquidation process and the potential cross-customer competitive dynamics unleashed. TRU started with nearly $200 million of baby gear inventory across the industry, as best we can estimate. To date, we've not experienced significant volatility in retail pricing. However, discount levels at TRU have only been in the 20% to 25% range. We currently expect TRU's liquidation process to extend through the end of June on our business. We are working with our other Baby customers to capture more than our fair share of the business forfeited by TRU through new ranging and programming. The second factor influencing delivery has to do with the first half drive to reset inventories in the office superstore and distributive trade channels to revised retailer targets. We're making excellent progress and expect to exit the first half of 2018 well on our way to the revised targets set by new leadership and new…

Operator

Operator

We will hear first from Joe Altobello with Raymond James. Joseph Nicholas Altobello - Raymond James & Associates, Inc.: Thanks.

Michael B. Polk - Newell Brands, Inc.

Operator

Hi, Joe. Joseph Nicholas Altobello - Raymond James & Associates, Inc.: Good morning, guys. Hey, the first question I guess, Mike, you've now got a largely reconstituted board, a lot of fresh sets of eyes here, and it sounds like they're fully behind the expanded divestiture plan. But beyond that, what new ideas or course corrections have they advocated, or is it still too early at this point? And then if I could squeeze in a second one, your revised core sales growth guidance still does assume some growth in the second half. If you could, help us understand what the drivers of that are, particularly since a lot of the headwinds you guys are facing right now are largely out of your control. For example, does that assume any additional destocking or customer disruptions in the second half? Thanks.

Michael B. Polk - Newell Brands, Inc.

Operator

So, Joe, let me start with your second question first, and I'll come back to the first one. The vast majority of the challenges we'll have in Baby and Writing are going to be second quarter focused. Baby obviously started in the first quarter. Writing, we've come through a series of events, and that also contributed to the underlying weakness in Q1, but we had that forecasted. The TRU liquidation was not in our plan, as you know. In Q2, we're going to experience pretty significant dynamics. As I mentioned, you've got TRU that's going to be liquidating its inventory. If you think about it, what that does is it draws consumers into their franchise. Their POS will go up as they liquidate their inventory, but other retailers won't be purchasing in that environment because they're taking – because of the values that TRU will provide, they're taking purchases out of the market. We also had in our plans business built through the TRU business system in Q2. So you have the double-barreled effect of us not being able to sell anything to TRU in the U.S. and TRU's liquidation activities taking sales away from some of our other Baby customers. We're working aggressively to mitigate that, looking to build our share position in the other major retailers in the U.S. It's been a non-stop conversation actually since TRU announced their 182-store closure plan and obviously accelerated from mid-March on. And we're making good progress there, expanding, ranging, and building out incremental programming into those retailers. We expect that liquidation activity to really wind down by the end of June. It may bleed a little bit into July. But then Baby – as long as not too many consumers purchase their gear earlier than they normally would, which would be…

Operator

Operator

And now we'll hear from Bill Chappell with SunTrust.

William B. Chappell - SunTrust Robinson Humphrey, Inc.

Analyst

Thanks, good morning.

Michael B. Polk - Newell Brands, Inc.

Operator

Hey, Bill.

William B. Chappell - SunTrust Robinson Humphrey, Inc.

Analyst

Hey, Mike, I understand it's been an extraordinary period over the past few months, but just trying to make sure we understand. Are we now at a détente? Because you just walked through refuting or rebutting a document from what are, I think, soon to be new board members. And so I guess the question is, can things change further from here, or is this the plan in place? And also, just a side housekeeping question on the $10 billion of after-tax savings or after-tax proceeds from the divestitures, what is the before-tax? What is the expectation with tax leakage and what that is? Is that $11 billion? Is that $12 billion? Any color there would be great.

Michael B. Polk - Newell Brands, Inc.

Operator

Yeah. So the board has formed and has come together and is beginning to get into a rhythm of operating as a group. I'm sure there will be new ideas that people have to offer, and I'm sure there will be things that the board is going to want to challenge in the way we're thinking about things, and we're completely receptive to that. What I've seen in the meetings that have occurred, either directly or on the phone, I think when different ideas are offered, they've been offered in a very constructive way. And I can't say it any other way other than we're completely receptive to the perspectives that are being shared because I think they're being shared with the interest of the company in mind. And when that's the approach, I'm all ears. And so I'm encouraged by what I see up until now. I intended in my commentary to not actually be disparaging in any way about the Starboard material. I just wanted to correct the record because I think we are largely aligned on the substance of the Accelerated Transformation Plan. And I'm all ears on any ideas they've got with respect to how we strengthen the organization or strengthen the culture. I just want them to – I would love to offer up to all of our investors to make sure you understand the facts and the baseline and where we started from and where we are in the journey. And if we're not thinking about things in a way that you think might be valuable for us to embrace, bring it on, as long as it's in the interest of the company and its future. And with respect to the board and the engagements I've had with them so far, that's clearly where they come from. And I suspect that in our conversations with investors that that's clearly where the vast majority of our investors come from; that they're offering advice because they want to help because they've got an investment in this company and they want to see value created, which we have shared an aligned interest around. So I don't think there's a divergence on many fronts. To the degree that there are investors out there that have a different view on management, et cetera, that's fine. They should express that. Management needs to be accountable for the outcomes. And I'm certain that this board will hold us accountable, and I welcome that accountability. So I don't think there's really any issue out there, although I think some folks in the press want to try to create one because it's good reading material.

William B. Chappell - SunTrust Robinson Humphrey, Inc.

Analyst

Got it. And in terms of the total expected sale price for the divestitures?

Michael B. Polk - Newell Brands, Inc.

Operator

Oh, yeah. I don't want to give you that because I don't want to – it's going to be dependent on, to your point, on the tax dynamics. And I don't want to go through that up front because, obviously, these are live negotiations, so I don't want somebody leveraging that. But you saw from the deal we did today that there's very little tax leakage because we did a lot of work on structuring that helps set up a gross-to-net proceeds dynamic that was very, very favorable. And I think some of the concerns that are out there about how do you go from $6 billion to $10 billion with two assets added to the mix are in part driven by some miscalculations with respect to the tax leakage. As I've said repeatedly, one of the opportunities in the moment is tax reform. That helps, but we have a lot of experience in tax structuring activities. So those two things – that certainly is a contributing factor to how you bridge to $10 billion.

William B. Chappell - SunTrust Robinson Humphrey, Inc.

Analyst

Got it, thanks.

Operator

Operator

Next question comes from Kevin Grundy with Jefferies.

Michael B. Polk - Newell Brands, Inc.

Operator

Hey, Kevin.

Kevin Grundy - Jefferies LLC

Analyst

Hey, thanks. Good morning, everyone. Mike, a few questions. Hopefully I can peck through these quickly on the 2020 outlook. Can you comment on the decision to increase the asset sales going from the $6 billion to $10 billion, and what changed? Why did that become a much better idea just a couple months after you guys had announced the initial $6 billion? That would be question number one. Question number two, on the pro forma $9.5 billion in sales looking out to 2020, what is the assumed underlying growth rates on those businesses from today? And then the last piece, Mike, on the margins, which you said greater than 15%, I know you're careful about what you say, but that's not very different than where the margins are now, where the margins were for Newell Rubbermaid and Jarden prior to the deal. And I'm just trying to get my head around – and we didn't spend a lot of time on this call on the cost synergy piece, which has been sizable, at least as initially framed, up to $1 billion, and I'm just trying to figure out where that is in that 15% number. So thank you for all that.

Michael B. Polk - Newell Brands, Inc.

Operator

Yeah. Sure. Let me – if I miss something, Kevin, in my response, make sure to call me out and I'll make sure I answer it as best I can. So let's start with the margin question on the end. One of the things that we've done in providing the pro forma data which you see – if you go to the web deck, you'll see a pro forma schedule for 2017. Two of your questions, one on growth rate and one on margin dynamics, on growth rate, you can back into the growth rate. We've assumed no ForEx benefit or a cost. So you can look at the underlying growth rate between what we've articulated for 2020, the rough number, and what we've established for 2017 pro forma in the web deck. On margins, the important thing to remember is as we come through Q2 into Q3, assuming we get traction on all these assets, which we are very confident we will, we'll probably move into a period where we embrace disc-ops treatment. And disc-ops accounting requires us to take all of the retained cost and all of the corporate cost that can't be allocated as a direct overhead cost and put them back into the retained and continuing businesses. So what you see in 2017 pro forma is the company burdened by costs that today are spread across the total landscape landing on the pro forma P&L. And so obviously, we're going to get those costs out. That's why I said what I said in the script. But you've got a new base established that you have to work off of to get to the other outcome, the outcome we've articulated. And you're right, I'm going to be conservative in the way I look at things, but I do want you to remember that you have to think about things that will work against us from a cost perspective in that window. You should assume that we continue to see inflation through that period. You see that picking up in the current year on resin, on transportation, on sourced finished goods, and that will continue year by year by year. We've also assumed that we're going to increase our people's salaries in line with an appropriate merit increase. There's a cost that comes into the P&L connected to that. And so obviously, you've got different dynamics playing out there. Obviously, there are underlying benefits like gross productivity. There are underlying benefits like positive price if we believe we can get that, and then you've got the synergy work all working towards a cumulative outcome. But the reason it steps back and the reason I've said greater than 15% has to do with the need we will have to get the retained costs out of the system. Now you had some other questions between those two.

Kevin Grundy - Jefferies LLC

Analyst

Mike – the one piece, Mike, was just the decision to increase the asset sales from the $6 billion to $10 billion, and that was done consistent with Mr. Icahn's suggestion and his group. What changed, in your view, in terms of the plan that you guys initially had that made that a much better idea to get rid of Jostens and Pure Fishing than you initially thought?

Michael B. Polk - Newell Brands, Inc.

Operator

I think – I've made the point about focus. I think that clearly is true in the world we're in, getting our management team focused on the assets we intend to build going forward. While both of those businesses are really interesting businesses, in some ways neither benefits as much as the ones we've chosen to keep from the capabilities we've invested to create in innovation and design and in e-commerce. While Fishing has a bit of an international footprint in the Nordic and in parts of Europe, it is less of a big global opportunity than some of our other businesses, and certainly Jostens is geographically constrained. So our choice on those assets really was more about timing than anything else. We believe that they're performing well. We likely would have bartered those assets for something different into the portfolio from 2021 onward, and we've just chosen to accelerate that activity and create value for shareholders in a different way, given their environment, the environment we're in with our depressed share price, with tax reform – potentially temporary tax reform in place to minimize leakage. It's the intersection of those themes that drove us to choose to go now, get this company reset for the future, pass as much value as we can back to shareholders in the near term while we're going through this change program, and get 100% of the management team focused on the activities that will build the future of the company.

Kevin Grundy - Jefferies LLC

Analyst

Okay. Thanks, Mike. Good luck.

Operator

Operator

And now we'll hear from Bonnie Herzog with Wells Fargo.

Michael B. Polk - Newell Brands, Inc.

Operator

Hi, Bonnie.

Bonnie L. Herzog - Wells Fargo Securities LLC

Analyst

Thank you, good morning. Hi. Mike, I had a question on your divestitures. I'm curious how aggressive you're being with these in general. And then would you explore strategic options or divestitures for some of your other businesses? And then I'm also wondering if you'd be willing to hold on to some of the businesses if you don't receive an appropriate multiple.

Michael B. Polk - Newell Brands, Inc.

Operator

Let me be clear. We're looking to deliver competitive multiples. We're not in a rush to do anything, and we have pretty high expectations that we'll be able to deliver competitive multiples. So if we find ourselves in a position where we don't feel like that makes sense, that something doesn't make sense, the board will very likely say keep your powder dry and wait for another moment. With respect to your question about balance of the portfolio, we feel strongly about the balance of the portfolio. These businesses are really well positioned to leverage our capabilities that we've built in innovation, design, and e-commerce. They have broad geographic footprints with the potential to broaden them further. They've got leading positions. As you recall, I said 80% of the brands – 80% of the revenue in the U.S. has number one share positions in these categories. And so we feel terrific about that. I would never say never with respect to thinking about potential assets. We've been very consistent in that point of view all the way back to 2011, but I can't envision over the next number of years playing anything substantially different out than this. There are some interesting options available to us in the core of our business with respect to organic development. We're playing those stories through. But again, you never say never, and that's been consistently how we've approached M&A as a company for the last seven years.

Bonnie L. Herzog - Wells Fargo Securities LLC

Analyst

Okay, that's helpful. And, Mike, if I could just ask one more because I think it is really important. I was hoping you could talk a little bit more about your culture and employee morale. A lot is going on at your company, to say the least. So I really want to hear from you your conviction level that your employees are motivated enough to carry out your transformation plan. And then how are you retaining the talent you need and incentivizing them to carry out this plan? Thanks.

Michael B. Polk - Newell Brands, Inc.

Operator

Bonnie, it's an excellent question. It's a really important question, and it's why I made the point about creating this space for management to get back to doing what we are accountable for doing. Any change agenda as broad sweeping as this one that takes out significant head count like this one has already, and will in the near future as we reset our corporate infrastructure for the size of the company we will have, comes with costs. And I don't mean financial costs, I mean people costs, employee morale costs. When you do change management of this scope, you fracture relationships. You break a social contract between people and their company. And it's not as much about the folks that leave as it is about the uncertainty that's created for the folks that are staying. And it's really important for us to engage and listen actively and work to help people understand where we're headed and the company we're trying to build. And that takes a lot of time. It's an important part of what leaders are accountable for, and it's an important part of what I'm accountable for. There is no doubt that in the moment we're in right now, employee morale and uncertainty is quite high. That's why it was important to get today's announcement out there. As disruptive and jarring as it might be for folks at Jostens and Pure Fishing, it provides certainty for the balance of the company and clarity for the balance of the company as to where our focus and energy is going to pivot towards. So that's an important first step. But it goes way beyond that. And it's going to require the entire leadership team to get externally focused and into the business so that we can listen and actively…

Bonnie L. Herzog - Wells Fargo Securities LLC

Analyst

Okay, thank you.

Operator

Operator

Now we'll hear from Rupesh Parikh with Oppenheimer. Rupesh Parikh - Oppenheimer & Co., Inc.: Good morning, thanks for taking my question. So, Mike, I was hoping to touch more on your longer-term portfolio. I was hoping for a couple more stats you can provide there. So maybe just first, how are you thinking about category growth for what's remaining? And as you look at your remaining portfolio, how much exposure do you think you'll still have to challenging parts of the U.S. retail backdrop? Thank you.

Michael B. Polk - Newell Brands, Inc.

Operator

Rupesh, good question. Category growth should grow and has historically grown in these businesses in line with GDP. That growth rate over time may increase as we deploy the portfolio internationally because there are higher growth rates in these categories outside of the developed world. And so as we increasingly head in that direction, which is clearly a long-term goal of the company, you should see category growth rates over time accelerate. In many ways, we own the category growth rate because we have the leadership positions in these businesses. And so if we're doing our work, if we're spending the right level of money, if we're bringing innovative ideas to market that expand the relevance of the category or premiumize the category, we'll see growth rates accelerate. So in some ways, we have an obligation to drive that as the leaders. But I think the way to build a plan is to look at GDP growth and then decide whether there's an overhang in the U.S. related to retailer consolidation. I think as we look at the path forward, there will be that overhang, but we're taking action in the first half of the year to deal with the most acute aspects of our exposure, dealing with these new retailer-driven targets for inventory levels in the distributive trade and the office superstore channels. That actually is helpful to us long term to take that hit now, get that inventory down to whatever their target levels are, and then move forward from there. If you look at our exposures and you look at the opportunity we have in e-commerce, we have a big e-commerce business in this new company, 15% of our revenue globally e-based, 20% of our revenue in the U.S. e-based in the new model. So we are going to get a growth mix and margin mix benefit to the P&L from that presence. That will more than offset the exposure we have in distressed retail formats. And the biggest areas there are in specialty and department and in the Writing channels that I've described to you and in our own Yankee Candle retail format, where we will continue to exit retail as leases become obsolete. Rupesh Parikh - Oppenheimer & Co., Inc.: Okay, great. Thank you.

Operator

Operator

Our next question will come from Andrea Teixeira with JPMorgan.

Andrea F. Teixeira - JPMorgan Securities LLC

Analyst

Hi, thank you. Good morning. I have one question related to sales but in three parts, please. One is I was hoping you can clarify the comment about the $200 million excess inventory at TRU. And is it all of your products or the whole industry inventory? The second part of the question is overall, your whole business, how much of the inventory reductions at retailers is actually destocking or lost shelf space? And lastly, the third part of the question, should we expect any stock-outs from your ERP transition or mostly will it be back office related? Thank you.

Michael B. Polk - Newell Brands, Inc.

Operator

So on the $200 million inventory number I provided, that is our estimate. We don't have knowledge of that per se. That's our estimate of the inventory level that Toys "R" Us had of Baby Gear product across the entire industry when they declared bankruptcy – or when they declared their liquidation. Our exposure in that channel is obviously less than that but pretty much in line with our market share at TRU, which was in the high 30s. So that's where we started. Obviously, we're sitting here in the middle of April, late April, actually early May now, and they've been liquidating from the point that they announced, so inventory levels have come down quite a bit. So my comment about TRU inventories related to the fact that every sale that happens there as they liquidate those inventories has no new revenue, no sell-in behind it. And to the degree that they're taking more than their fair share of the market into their stores or as part of the liquidation process because of lower price points, that's taking purchases away from the other Baby Gear customers that are out there. And therefore, they are not issuing replenishment orders as they might normally do because their POS is being impacted by the liquidation. So that's the moment we're in on that aspect of things. We also built a plan that assumed only 182 stores were going to come out this year as opposed to 800 in the U.S. So we have a Q2, Q3, Q4 hole in our customer business plans to fill. We think Q3-Q4, that hole will be filled by other retailers because, by that point, the liquidation process will be over. And just as consumers buy product when they're pregnant and there's nothing going on with the birth rates, and typically they buy from six months onward, and 70% of the category sales are first-time expectant moms. So there will be demand in Q3 and Q4 that TRU will not be satisfying that other retailers now will be. And we want to make sure we capture more than our fair share of that demand. So we do think things recover. So on Baby, that's what I would say. Andrea, could you give me the other two questions you had as well? I was so absorbed in Baby, I lost them.

Andrea F. Teixeira - JPMorgan Securities LLC

Analyst

Yeah. Before we go, just to clarify with what you just said, so you're saying that your flat to low single-digit guidance now for core sales growth actually implies that you're not going to have additional – you're going to have these 180 stores to 800 being absorbed by the other retailers as you progress the year.

Michael B. Polk - Newell Brands, Inc.

Operator

After we get out of Q2, early Q3, that's how this will play out because the market is not going to shrink. People are getting pregnant. 70% of the category sales, they need car seats, they need strollers. They're going to buy somewhere. So they're either going to buy at Walmart or Target, at buybuy BABY, at Amazon, or off of our own web platform.

Andrea F. Teixeira - JPMorgan Securities LLC

Analyst

But do you believe that you have the same market share of high 30s on these other retailers? That's actually my next question.

Michael B. Polk - Newell Brands, Inc.

Operator

We're going to make sure we do. We're the leader in the U.S. That's the whole point about being out there and working to capture more than our fair share. In some places we do. Most of the big places we do. In one place in particular we don't, and we're thinking about how to make sure we get that faster than other people can. One of the advantages we have, and I say this when we talk about the company strategically, is that we've got the advantage of scale versus subscale competitors that tend to be single-category-based. And so as we compete against other folks, we have more resource to be able to deploy in moments like this than other people do. So we're going to cover that landscape and we're going to look to make sure we build our market share through this process. But your point is right. Share is not the same everywhere. And our share in Baby Gear was higher at BRU than it is in aggregate in the general market by about 20 – 30 basis points. So we're going to want to make sure we capture that and then some. And we should have the firepower to do that as a company of our stature, with the ideas we're bringing to market, and as a company with the resources we've got.

Andrea F. Teixeira - JPMorgan Securities LLC

Analyst

Great. And the other two parts of the same question is that if you believe that the inventory reductions at retailers is actually only inventory reductions, or are you actually suffering some shelf space issues? And the other part was the stock-outs that you may encounter with the new ERP. Is that something you are considering or that's not part of the plan?

Michael B. Polk - Newell Brands, Inc.

Operator

Let me be clear about ERP transitions. We have one major ERP move going on. We just did – we went to SAP on Appliances & Cookware in Latin America, and we will go to SAP on Appliances & Cookware in North America in the third quarter. Other than that, most of our ERP transition work is behind us now. So the massive reduction in ERP systems actually doesn't have anything to do with ERP implementation. It has to do with us selling assets that brought the complexity of ERP systems, of those 39 ERP systems to the company. So that's sold simplification is the way I would characterize that. So, other than this major transition in A&C and a couple of little...

Ralph J. Nicoletti - Newell Brands, Inc.

Management

Smaller ones...

Michael B. Polk - Newell Brands, Inc.

Operator

...smaller ones we've got to do next year, the ERP transition is behind us. That's why I say that as we get to the end game here by the end of 2019, we'll have the kind of visibility and information management tools to be able to identify new opportunities for productivity, new opportunities for working capital optimization, because simplification doesn't come through some protracted ERP implementation plan. It comes through the simplification of the portfolio.

Andrea F. Teixeira - JPMorgan Securities LLC

Analyst

Right. And that the second part is, just on the shelf space, how is your shelf space and distribution points behaving ex-TRU? How are you now looking at this across all the businesses, please?

Michael B. Polk - Newell Brands, Inc.

Operator

I'll give you the answer I give to my teams, which is I'm not happy, not because we've declined. We've got good shelf presence, but there's huge opportunity for us to apply category management skills in these categories to broaden our presence. There are really unproductive SKUs in many places that are competitive SKUs that we ought to be able to dislodge by making the business case for that with our retail partners. So I'm never happy with distribution, ever, on the core, and I'll never proclaim success. There'll never be a banner across the bow of the aircraft carrier that says mission accomplished. There's a ton of distribution opportunities available to us in the core in the U.S. And that's before you consider outside the U.S. opportunities. We're challenged in some cases by the physical cube of our products, which we've got to get creative around. I'm not happy in Appliances & Cookware, for example. I think we need a broader physical presence. We need the right portfolio, visible at retail, such that people can see the full price continuum from entry point to premium, as they can on e-commerce today. And so we've got to figure out how to do that, and the answer may be some sort of multichannel solution. But the thing that I'm most excited about in the moment is getting back to challenges like that one as opposed to what I've been spending my time on for the last number of months. That's where I can add more value is in the business, partnering with the divisions, thinking through some of these interesting challenges that have tremendous revenue and profit connected to them. That's where I can create the most value. And that's where I'm going, assuming the degrees of freedom widen here as we move forward.

Andrea F. Teixeira - JPMorgan Securities LLC

Analyst

And it's marginally getting worse or starting to get better, how that process is?

Michael B. Polk - Newell Brands, Inc.

Operator

We've made major progress on distribution over the last six years. If you went back and look at our total distribution points in 2012-2013 and look at where we are now, we're way better than we were. I'm just always dissatisfied with where we are, and I think we can do even better.

Andrea F. Teixeira - JPMorgan Securities LLC

Analyst

But most recently as you progressed from the fourth quarter into the first and then as you go into the balance of the year, how do you see the TDPs [Total Distribution Points] from a broad perspective, in the non-tracked channels of course because we can see the tracked ones?

Michael B. Polk - Newell Brands, Inc.

Operator

I don't have any problem with our current distribution opportunities. We're looking for more. Obviously, there are puts and takes every year with respect to line reviews, et cetera. The places where we've got the most momentum right now would be in Home Fragrance and in Writing. And the place where we have the least momentum right now would be in recreational equipment, where we continue to spar with one of our leading retailers on their private label brand on that interface. So there's always a continuum of outcomes, but nothing structural or strategic to offer to you other than a general sense of dissatisfaction.

Andrea F. Teixeira - JPMorgan Securities LLC

Analyst

Thank you, Mike.

Operator

Operator

We have time for one more question, and that question will come from Olivia Tong with Bank of America Merrill Lynch.

Olivia Tong - Bank of America Merrill Lynch

Analyst

Great, thanks. Just a couple of clarification things. First on consumption, clearly there's a lot of noise in your numbers with the retail liquidations, inventory adjustments, et cetera. So can you give a sense of what your consumption actually looks like? And then on Writing, you talked about getting ahead of the revised targets from retailers and Writing distributors, but I guess what's the rationale for fast-tracking that other than obviously being a good customer? Because I would have thought that as back-to-school approaches that you'd want to have more inventory on shelf, not less. And what are your competitors doing? Are they also trying to accelerate on delivery to those targets? Thank you.

Michael B. Polk - Newell Brands, Inc.

Operator

I don't know what our competitors are doing. I want to get to that point because I want to have our whole business model function on sell-out as opposed to sell-in and the disconnect between the two. This will not compromise at all our presence at back-to-school. We should have a strong back-to-school. There's no exceptions to that. But getting this issue behind us so that we are growing in line with our sell-out I think is important because too much of our conversations with you guys and with others are focused on this divergence that's occurred between sell-in and sell-out. And so I want the entire organization pivoting to a sell-out-based marketing and selling model. Part of that is getting our trade programs designed and aligned in the right way. And so one of the gets we get in return for the give on speed on inventories is the new trade program in those channels that variablizes our investment. And so there are reasons to do this in this way. And I won't go any deeper than that, but there are reasons to do this in this way that are in our interest from a margin development perspective going forward and from a working capital perspective going forward. So we're going to get this behind us as best we can in the first half and then get the business on turn as best we can going forward. What was your other question, Olivia?

Olivia Tong - Bank of America Merrill Lynch

Analyst

It was just around consumption.

Michael B. Polk - Newell Brands, Inc.

Operator

Consumption, as I mentioned, the markets grew about 1% on a sales-weighted market growth basis in the first quarter. Our shares were up about 10 basis points across the aggregate. We had share growth if the categories I mentioned in the script. And we were somewhere around 1%-ish, 1.5% POS growth in the quarter.

Olivia Tong - Bank of America Merrill Lynch

Analyst

Thank you.

Operator

Operator

All right, that will conclude our question-and-answer session. I'll turn the call back over to Mike Polk for closing remarks.

Michael B. Polk - Newell Brands, Inc.

Operator

I'll just end where I started. I think the most important message I can send at this point in time is to our people. I am grateful for the persistence and the determination and the focus you've exhibited through a very trying period of time for the company. And I appreciate everything you're doing to keep the business moving through this period where management and myself were a little bit disengaged and focused externally. I'm sure some of you will be happy to note that we'll get back into the business, and I will particularly get back into the business, and maybe some of you won't be so happy about that. But that is where I'm headed. I'm headed back to visit with you guys and to get out and engage on the business issues and, for a period of time, turn my back a bit on the outside markets. And I look forward to doing that, you have no idea. Talk to you soon. Thank you.

Operator

Operator

A replay of today's call will be available today at our website at newellbrands.com. That concludes today's conference. You may now disconnect.