Earnings Labs

Nu Skin Enterprises, Inc. (NUS)

Q1 2024 Earnings Call· Wed, May 8, 2024

$7.37

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Transcript

Operator

Operator

Good day. Thank you for standing by. Welcome to the Q1 2024 Nu Skin Enterprise Earnings Conference Call. [Operator Instructions] Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Scott Pond, Vice President, Investor Relations. Please go ahead.

Scott Pond

Analyst

Thanks, Michelle, and good afternoon, everyone. Today on the call with me are Ryan Napierski, President and CEO; and James Thomas, CFO. On today's call, comments will be made that include some forward-looking statements. These statements involve risks and uncertainties, and actual results may differ materially from those discussed or anticipated. Please refer to today's earnings release and our SEC filings for a complete discussion of these risks. Also during the call, certain financial numbers may be discussed that differ from comparable numbers obtained in our financial statements. We believe these non-GAAP numbers assist in comparing period-to-period results in a more consistent manner. Please refer to our investor website for any required reconciliation of non-GAAP numbers. And now I'd like to turn the call over to Ryan.

Ryan Napierski

Analyst

Thanks, Scott. Hello, everyone. Thanks for joining us today. Having just returned from our top sales leader, alignment and activation all-in event in Abu Dhabi and Dubai, I'm eager to provide an update on the state of our business as we enter our 40-year anniversary, pursuing our mission of being a global force for good by empowering people to look, feel and live better lives. I'll provide a performance summary for Q1 as well as the progress update on our ongoing enterprise transformation vision, strategy and plans. Our results for the first quarter were in line with guidance. At a high level, our business is on track with established expectations, and we are maintaining our full year outlook. Revenue for the quarter was in the middle of our guidance range despite experiencing more FX pressure than we had anticipated. We were also pleased with our progress on expense reduction initiatives, which helped us deliver first quarter non-GAAP earnings per share at the high end of our range. Our Rhyz business delivered another strong quarter with revenues up 57% to more than $62 million, led by both our Mavely technology platform and Wasatch manufacturing business. The revenue contribution from Rhyz accounted for approximately 15% of total enterprise revenue in the first quarter, and we continue to expect this segment to account for 20% to 25% of our overall mix by 2025. Looking at the performance of our core Nu Skin business. Our new product innovations delivered solid results. ageLOC WellSpa iO and RenuSpa iO, the holistic wellness and beauty devices we launched recently; along with ageLOC TRMe, our personalized weight management system that also launched in 2023, contributed approximately $42 million to our Q1 revenue. Europe and Africa, there was a very favorable response to TRMe during Q1. There were also…

James Thomas

Analyst

Thank you, Ryan, and thanks to all of you for joining today. I'll provide a brief Q1 update and then speak to Q2 and 2024 guidance. For additional details, please visit our Investor Relations website. For the first quarter, we posted revenue of $417.3 million, which was at the midpoint of our previous guidance range and included a negative foreign currency impact of 3.8% or $18.2 million, which created more pressure from our initial guidance. Reported earnings landed near the top end of our guidance range at negative $0.01 or $0.09, excluding restructuring charges. Our gross margin was 70.5% compared to 72.3% in the prior year quarter. Gross margin for the Nu Skin core business improved 50 basis points to 76.9% compared to 76.4% in the prior year quarter due to our SKU rationalization initiatives and targeted promotion mix. Selling expense as a percentage of revenue decreased to 36.8% compared to 39.1% in the prior year quarter. For the Nu Skin core business, selling expense was 41.7%, flat with the prior year. The lower overall gross margin and selling expense is due in growth -- due to growth in our Rhyz segment, which now accounts for 15% of our business. General and administrative expense declined $9.3 million year-over-year, and as a percentage of revenue was 29.9% compared to 27.8%. The increased percentage can be attributed to lower quarterly revenue levels. As previously discussed, we've been strategically evaluating our Nu Skin core business and better aligning our operating costs to be in line with revenue. In the first quarter, we incurred an additional $7.1 million restructuring charge, and we will continue our cost efficiency plan through next quarter with an anticipated $3 million to $8 million of restructuring charges. We continue to expect this cost efficiency plan to deliver annual savings…

Operator

Operator

[Operator Instructions] Our first question comes from the line of Chasen Bender with Citi.

Chasen Bender

Analyst

I wanted to first ask about kind of expectations for the remainder of the year. Looking specifically at the implied year-over-year currency growth, kind of based on the midpoint of the 2Q and the 2024 guidance, it seems to suggest that you guys are going to go from down 9.25% in the first half to about minus 3% in the second half. And if I look at the sales leaders, the customer counts and the affiliate numbers, even when adjusting for net change in qualification for affiliates, the trend looks like it's worsening. So the question is, what's really giving you confidence in that 2 second half improvement? And maybe can you just dimensionalize any of the initiatives that you expect to contribute to that improvement?

Ryan Napierski

Analyst

Yes. Chasen, great question and happy to drive into the high-level side of that. And then James, if he has any to add to it, that's great. So really, as I mentioned, we have our -- as we came out of the top leader sales alignment event in Q2, really got clarity around channel activation plans and incentives built towards the channel, which is exactly what you're highlighting, concerns around those KPIs leading into Q3 when we have our live events. We're really looking at these activation incentives. We're looking at continued build of energy around India in open markets. To be clear, not in India itself, but in markets where we are open, where there are local Indian populations or what we call India-eligible populations. And then our new products hitting market in both MYND360 and affordable luxury, which are both priced and positioned to help combat the inflationary effects that have been had on kind of customer and affiliate acquisition growth. So we've aligned -- we've really aligned with the sales force to kind of attack at that level, both at the channel activation level and ensuring that we have the product ammunition to strengthen that as well. So that's kind of what we're looking at. I'd also say with Rhyz, we continue to expect to see favorable improvements there as well. James, anything you'd add?

James Thomas

Analyst

Yes. I would just call out the -- similar to what you did in the channel activation that we see that we launched at the sales leader event coming on strong in the back half of the year with the -- in combination with the product introductions. And then seasonally, Q3 and Q4 have been stronger on the back half of the year in the beauty and wellness industry overall. And so that's built into our forecast, where we're still showing overall decline in Q3, but on the high end guiding towards year-over-year growth on the high currently.

Chasen Bender

Analyst

Got it. That's helpful. And then just, Ryan, staying on your commentary about affordable luxury innovation. I want to give you an opportunity to kind of expand and elaborate on that, perhaps address what categories and how quickly the products that you're bringing to market are actually going to hit? And I guess also more strategically, can you just give us an update on how you're thinking about the price architecture of the portfolio? And whether this makes sense -- or whether it makes sense to expand the portfolio kind of more meaningfully into this affordable masstige level like you're doing now?

Ryan Napierski

Analyst

Yes. No, exactly right on point there. Maybe I'll start by describing the portfolio architecture, Chasen, and then go to kind of what we see in the second half coming. We've really been looking at this for quite some time, obviously, with inflation being pressuring consumers around the globe as we've seen it and the effect that, that has on channel growth because if you can't get customers, you can't grow the channel as a new business entrepreneur. And so we've really been looking at this. Our global product team, led by Steve Hatchett, has put together a portfolio architecture that really helps us span better from the premium area, which is where we've always been focused from devices and premium goods down to this new tier, which kind of gets to that masstige or affordable luxury level. We actually -- our research and development engine here at Nu Skin and with our manufacturing partners is very robust in this area. We manufacture for hundreds of brands. And so we're fairly familiar with the trends that are taking place, what is and isn't selling. And so with utilizing that, kind of that expanded data and insights, we've looked at our second half portfolio. There are multiple product innovations that fit within that, call it, the affordable luxury range, which can range really from that $10 to $30 price point. And so we really are making intentional effort to expand the portfolio as well as reduce SKUs. So that clearly means we're going after, as we said, that 25% to 30% of overall SKUs. A lot of that is eliminating products that are in that, the premium prestige levels that simply aren't selling with today's customers or selling at lower quantities and replacing those with the masstige or the what we…

Chasen Bender

Analyst

Got you. That's really helpful color. And then if I can just sneak in one more. On the cost savings side, it seems like that's one area where you're making some really good progress. And I know you mentioned the SKU rationalization, but I was hoping you could expand on that and maybe contextualize and dimensionalize for us the other areas where you're seeing the biggest savings opportunities. And I guess related to that, again, you mentioned Rhyz is an area of focus, but perhaps expand on how you're thinking about reinvestment and the level of reinvestment in the business as those savings are realized.

Ryan Napierski

Analyst

Yes. Yes, so really two questions there that we'll approach. Cost savings, SKU rationalization is really, really important. Obviously, operating in nearly 50 countries around the globe, there's -- it's fairly easy to get SKU proliferation. And so again, the same team, the global product team as they do this portfolio analysis, it's going literally product by product, SKU by SKU, market by market to determine which contributions are acceptable and which are not looking at R&D. And I should be clear on this. Our -- because of this manufacturing entity and Steve Hatchett coming from that world, he has an extremely in-depth view on total cost of fulfillment going all the way to raw goods and leveraging manufacturing capabilities to span not only the Nu Skin business but drive down raw materials across businesses. And so this is a very comprehensive A to Z approach. A lot of the cost savings that were -- you saw the gross margin improvement of 50 basis points, most of that actually has -- is coming through a more rigorous approach on discounts and promotions. And the SKU optimization will be future forward savings. And so I think it's really important to note that the benefits on gross margin are related to SKU optimization. But those benefits, I think, are forthcoming at a better level as the SKU elimination then rolls through the actual purchasing cycle to inventory, if that makes sense. So we do see SKU reduction. Again, 25% to 30% is our focus, including adding new products in the affordable luxury space, in the MYND360 lines and then being very aggressive on ineffective or less effective discounts and promotions, which, by the way, don't always work well for the sales force anyways, right? If there's too many promotions, they don't know what to focus on. So that's kind of cost saving side. James, anything you would add to that?

James Thomas

Analyst

I would -- you touched on the one, Chasen, for you. The savings from the SKU rationalization really is a forward savings because we're trying to mitigate the offset of the inventory levels that we currently have on hand of those existing products and making sure that we have runway for those products. But as we work through them, that's when we'll start to see those additional savings, which we're already starting to see in several of the products that have gone through in the quarter. But more savings to come out as -- in through 2025.

Ryan Napierski

Analyst

And I think on the Rhyz side, you had asked about what do we do with the savings. This is the -- and this is probably James' forte in how we scrutinize every dollar that we're spending. James always goes through the philosophy on cash management, but it's the same for the business, reinvest in growth. So wherever we need to grow, that's our top priority, Rhyz clearly; as we talk about, additional infrastructure capability services to build out there. We're clearly focusing on investment there. We continue to focus on product innovation. It's the heart of the Nu Skin core business. It's also the heart of what we're doing on Rhyz, it's all around innovation and new technology. So a lot of the cost savings go back to that. And then, of course, as we continue to be very focused on shareholder value, we recognize that the stock price has been challenged and pressured as earnings have come down. We're very focused on returning to shareholders as we do, in accordance as we invest in the business and make that happen. So James, any additional color you put on investment?

James Thomas

Analyst

Yes. The only other addition that I would add to that, Ryan, is just international market expansion through India.

Ryan Napierski

Analyst

Oh, yes. Yes, we should call that out.

James Thomas

Analyst

That's exactly [indiscernible] for the core to get the core, give the core some legs to respond in terms of where we're currently at. That's a big part of that go forward with the incentive programs that are in place.

Ryan Napierski

Analyst

Yes. And Chasen, I will tag on James' point about India because I said that earlier, but truly, Nu Skin has always played in a premium and developed market arena, right? Our biggest markets tend to be those that are more developed economically. We are -- as I said, we are putting intensive focus with our partners locally in India. We manage the Infosys, the deep partnership we have there we announced last quarter, further going there. They're obviously digital experts in the field. We're taking a very intentional approach there to be able to hit the right point in that market, which is grow, obviously, a very large market, 1.4 billion people. Growing middle class, very astute, very educated, strong technology prowess. And as we do that, we see those benefits going into developing markets where to date, we haven't been as successful. Latin America is a great case in point where there's an enormous opportunity there in our core business, and we've yet to tap that. And so how do we expand there? Southeast Asia, when you look at Indonesia, Malaysia, when we look at East Europe, when we look at future Africa, Middle East, et cetera, there's just a lot where we'll be learning. So we see India as being a very much a learning opportunity for us. Of course, in the mid- to long term, this is something that we're very focused on, but we're doing the work now that we believe will benefit even in our current markets, developing markets. So yes, big investment there.

Operator

Operator

Our next question is going to come from the line of Sydney Wagner with Jefferies.

Sydney Wagner

Analyst

This is Sydney on for Ashley. You noted macro pressure weighing on customer and affiliate growth, but also called out strength in some of your higher price point connected products. Can you maybe just give more color on that dynamic and kind of what you're seeing in terms of macro-related spending behavior from your consumers?

Ryan Napierski

Analyst

Yes. It's a really interesting market. As you know, right, luxury goods continue to move in certain regards, in automobiles and bag, handbags and the like. Our connected device business continues to do well, continues to be the #1 cited social media, eyeball attraction on social media, obviously, for the appeal of the LumiSpa and now RenuSpa in the U.S., WellSpa. We get a lot of attraction to that, and people really aspire to purchase those. But nobody can really deny, as we look around the globe, pressures in China, pressures in Korea, pressures in Japan, even in the U.S., as we see that real CPI, these reports that are coming out, no one can deny the inflation has been well beyond probably what's reported in some of these reports. And we see that floating through our business as people have to make trade-off decisions around utility bills versus the next Nu Skin innovation. And so we're very focused on the affordable luxury place. We've also, by the way, built MYND360 to be very price conscious. So this is -- I'm excited about that because these are innovations that are needed by the mass markets, the stress and the needs there at the customer level. So we're being very intentional. We're being very deliberate. As we look out to the future, obviously, inflation doesn't -- increased prices generally don't roll off, right? You see very few companies that roll back pricing as like Walmart, for instance, try to do as a retailer. Most markets, once the pricing of raw goods is in the system, it typically is hard to pull back out. So it's really upon us to figure out how to innovate new solutions to market that feel the customer need at the right price point. And so we see as we're -- as our ability to impact consumers at a more price-appropriate level with new product innovations, we see that alleviating. And then at the macro level, obviously, as wages increase over time, which we see that, that's continuously going on. We see purchasing capabilities improving around the globe. So our approach right now, control what we can control. What we can control is product innovation, and that's where we're focused on, new products coming to market at the right price points to give consumers what they need and do it at a better level. All the while, I think devices will continue to be a strong appeal because people -- the demand for those are high and the interest on social media is -- continues to be very strong.

James Thomas

Analyst

Ryan, I'd add, I was going to say, I would just add one point to that on the devices. When we look in the current quarter results quarter-over-quarter, we went from -- devices made up 14% of our revenue to this quarter, 17% of our revenue. So it continues to have strong demand for our devices. And what we look forward to in the back half of the year is that in combination with affordable luxury, to Ryan's point, of playing in both market spaces, we hope to garner some traction through that.

Operator

Operator

Our next question comes from the line of Linda Bolton-Weiser with D.A. Davidson.

Linda Bolton-Weiser

Analyst

So I was wondering if you could maybe remind us in terms of the beauty device business that you bought, the one that's distributed to the retail, I think it's an Ulta. How is that informing your rest of your business, your core business? Like I kind of need a refresher here on what your intent was. Like is it to get the technology or the marketing know-how? Just what was the intent there? And how is that going? Are you getting out of it, what you wanted in terms of that acquisition?

Ryan Napierski

Analyst

Yes. Great question, Linda. Thanks for joining. Yes. So BeautyBio is the name of the company that we acquired last year, and it's -- we're now in our third quarter with the team. So we're still kind of learning that business. It's a really interesting business for a lot of reasons. One, as you mentioned, they have unique IP that we don't have or patents that we didn't have previously, and we continue to aspire to be the beauty device leader across the board. So we want that capability, and that's great. They also have very good insight into the omni approach. Jamie O'Banion and team are -- they're a small and agile but well-informed team across the omni space, which we believe is very helpful across the Rhyz ecosystem. And so that's really helpful. And the third part of that, and maybe it's a subset of this is, is it is an influencer-led brand. So Jamie herself, the brand was born out of kind of her own views of beauty. And this, as you know, in the beauty and wellness space for the largest beauty companies is quite an interesting disruption of how influencers are disrupting these traditional beauty brands. We've often felt for a long time, if we could take the best of Nu Skin, which is a bunch of affiliates out there marketing beauty and wellness products, and then find indie brands that are founded by influencers themselves, to learn how to play across those worlds over time, I think it's the greatest opportunity in beauty and wellness, period. So for us, BeautyBio, it's very much we're learning the business. We're learning a lot of things around omni and the Ulta, the Sephora relationships, other great retailer partners that are important. For me, the most important part of it is this influencer and creator disruption that's happening in beauty and leveraging the insights and the know-how there as we continue to build out this -- I alluded to it or mentioned it in my comments, but this influencer incubator, we think this is a real opportunity for the mid term. And I think beauty brands and wellness brands around the globe need to be paying very particular attention to the influencer segment and how do you help brands stand up in a very competitive red ocean space when they have a captured audience because they're an influencer themselves and all influencers looking to monetize those brands. How do you institutionalize and/or a mechanism to do that? That's what we're calling the Rhyz influencer incubator business.

Linda Bolton-Weiser

Analyst

Okay. And then I just had a question on the MYND360 product line. I guess I'm just wondering, I mean, on your supplement side of your business, I believe you have products that are sort of addressing those needs. Maybe I'm mistaken, but maybe you could describe like how this launch is different. Does it put together several different products in a suite of products that people will buy? Or like are these actual in ingestible form products? Like what -- maybe just give a little more color on what they are.

Ryan Napierski

Analyst

No, you hit the nail on the head. In fact, by the way, I should mention anyone, if you are interested in attending our live event, again, it's a West L!VE (sic) L!VE West. So it's not our traditional global event because we have challenges with visas now post COVID, but it's a West L!VE (sic) L!VE West event, and you're all welcome to come. Just contact Scott Pond, and he can get you information and will certainly help out. The MYND360 itself, yes, very much. What is different, we do have Pharmanex R&D and Pharmanex products that address specific concerns in the cognitive health space, sleep, stress, et cetera. We've never had a holistic approach that really, an interrelated approach to developing this space. And what we mean by that is if you think through the consumer lifestyle, a lack of sleep impacts stress levels, it impacts cognitive performance, memory recognition, et cetera. So if you're not sleeping well, it has effects on your cognitive performance. If your cognitive performance isn't working well, it impacts your stress, which impacts your sleep. So these products have been developed in a holistic form so that they all interrelate and attack the broader lifestyle comprehensively. In terms of delivery form, we're pretty excited about that. They're taking multiple forms. So not only will they be in supplement form, but there will be gummies as part of this, which we know for the 20- and 30-year-old segments are much more popular. We even have drinkable tea-type mix-ins. And so it's a pretty customized approach that we're taking. And the last thing I'll say about MYND360 is we're taking sustainability to a very -- to the next level across our business with the packaging. We're taking a wholly new approach packaging, much more sustainable.…

Operator

Operator

This concludes today's conference call. Thank you for participating. You may now disconnect.