Yes. It's a really interesting market. As you know, right, luxury goods continue to move in certain regards, in automobiles and bag, handbags and the like. Our connected device business continues to do well, continues to be the #1 cited social media, eyeball attraction on social media, obviously, for the appeal of the LumiSpa and now RenuSpa in the U.S., WellSpa. We get a lot of attraction to that, and people really aspire to purchase those. But nobody can really deny, as we look around the globe, pressures in China, pressures in Korea, pressures in Japan, even in the U.S., as we see that real CPI, these reports that are coming out, no one can deny the inflation has been well beyond probably what's reported in some of these reports. And we see that floating through our business as people have to make trade-off decisions around utility bills versus the next Nu Skin innovation.
And so we're very focused on the affordable luxury place. We've also, by the way, built MYND360 to be very price conscious. So this is -- I'm excited about that because these are innovations that are needed by the mass markets, the stress and the needs there at the customer level. So we're being very intentional. We're being very deliberate. As we look out to the future, obviously, inflation doesn't -- increased prices generally don't roll off, right? You see very few companies that roll back pricing as like Walmart, for instance, try to do as a retailer. Most markets, once the pricing of raw goods is in the system, it typically is hard to pull back out. So it's really upon us to figure out how to innovate new solutions to market that feel the customer need at the right price point. And so we see as we're -- as our ability to impact consumers at a more price-appropriate level with new product innovations, we see that alleviating. And then at the macro level, obviously, as wages increase over time, which we see that, that's continuously going on. We see purchasing capabilities improving around the globe.
So our approach right now, control what we can control. What we can control is product innovation, and that's where we're focused on, new products coming to market at the right price points to give consumers what they need and do it at a better level. All the while, I think devices will continue to be a strong appeal because people -- the demand for those are high and the interest on social media is -- continues to be very strong.