Ryan Napierski
Analyst · Olivia Tong with Bank of America Merrill Lynch. Your line is now open
Thanks, Ritch, good afternoon everyone. We’re excited with our growth strategy and what drove in 2018 in terms of strong results and remain focused on three pillars as we make steady progress in each one. First, regarding engaging platforms, we continue to leverage social sharing which empowers our sales leaders to attract, acquire and retain more customers through the use of social media and technology. From a company perspective, we are also employing social media in various ways to more effectively promote our business. For example, in the fourth quarter in South Korea, we successfully reintroduced our Nu Skin 180 system, using the KakaoTalk social platform and we utilize the popular WeChat out platform in a similar way in Mainland China to launch a new pre-biotic product Balance Plus. As Ritch noted, under the direction of our new technology leadership team, we are making some significant changes, accelerating our ability to becoming more customers obsessed, digitally enabled organization, key to our progress in our migration to the cloud, which expands our scale capacity and flexibility to better service the needs of our customers around the globe. On the enabling product front ageLOC LumiSpa continues to perform well and drive customer acquisition with strong demand globally, accounting for 11% of Nu Skin fourth quarter revenue and more than $250 million for the year. During the fourth quarter, we also began to extend the LumiSpa franchise by introducing LumiSpa Accent in a few of our markets. Accent is a new LumiSpa attachment, which when used with a reformulated idealized treatment serum provides focused benefits for the more delicate skin around the eyes. We expect LumiSpa to remain a key growth brand for us in 2019. Finally, regarding empowering programs, we continue to rollout velocity around the world. This compensation enhancement focuses on accelerating rewards the sales leaders on a daily, weekly and monthly basis. It also provides increased rewards for sharing our products and greater flexibility to appeal to a broader entrepreneurial demographic. During the fourth quarter, velocity was launched in South Korea and we are on pace to have it fully implemented in all markets by mid 2019 with the exception of mainland China which operates under a different business model. Velocity continues to drive key growth behaviors amongst our sales force including increased customer acquisition as evidenced by our 16% customer growth this past year. So, collectively, our growth strategies drove solid results in each of our segments. In Mainland China, we grew constant currency revenue for the year by 21% and 2% for the fourth quarter. And while there has been some concern about the impact of trade negotiations on the China economy as well as increased media and regulatory scrutiny around the nutrition market, we continue to anticipate growth in 2019. In Hong Kong and Taiwan, we posted positive year-over-year growth of 11% and quarterly growth of 4% in constant currency, reflecting continued interest in LumiSpa and social sharing. In South Korea, the business improve from a 15% decline in 2017 to 1% constant currency growth in 2018 and up 2% in the fourth quarter. During the quarter, we lost our velocity compensation enhancement which when coupled with the restage of the Nu Skin 180 system improved both customers and revenue. In America and Pacific, we grew 20% in constant currency for the year and 3% for the quarter. These results were driven by strong growth in the Pacific and Latin America. Despite the hyperinflationary environment in Argentina which temper the growth in that market. In Southeast Asia, we continue to perform well with 2018 constant currency growth of 18% and 13% for the quarter. We continue to anticipate strong results as we focus on our growth strategy, which produced improvements of 11% of sales leaders and 25% in customers. In Japan, constant currency revenue decreased 2% for the year, which is a trend improvement from prior years. And in EMEA, constant currency revenue grew 10% for both the year and the quarter, reflecting the continued focus on social sharing throughout the region and improvement in several of our key markets. As we look towards 2019 we will continue to focus on our growth strategy, providing the platforms, products and programs to empower ourselves leaders to attract and retain customers and build stronger sales teams. Our quarterly and annual results reflect the strength of our focus and execution and the degree of alignment, we are creating throughout the organization alignment that we believe will help us continue to grow the business in 2019. With that, I'll turn it over to Mark.