M. Truman Hunt
Analyst · Olivia Tong with Bank of America
Thanks, Scott. Hello, everyone. We appreciate you joining us today. While our business generally performed in line with our guidance for the second quarter, lower-than-expected results from the China LTO in June resulted in second quarter revenue of $650 million, which was obviously lower than our guidance. When we guided the quarter at the beginning of May, we were just a few days in the resumption of corporate promotional activities in China, which included accepting new sales leader applications and holding corporate-sponsored promotional meetings. At the time, our China team felt that a $100 million estimate was a conservative forecast for the June limited time offer of our Tru Face Essence Ultra skincare serum. We were disappointed with the results for the LTO that came in at about 50% of our expectations. We believe this was largely due to the lack of business promotional mediums and the suspension of applications, which impacted the ability of our sales force to build momentum in the months leading up to the LTO. Otherwise, our local-currency revenue results were largely in line with guidance, with the Americas performing well, up 18% in local currency, EMEA up 14% in local currency, SCA up slightly against the tough comp and North Asia in line, although Korea's continued strength was offset obviously by a soft quarter in Japan, where we were going up against a tough comp in the previous year. With respect to earnings, obviously, Venezuela currency issue was significant during the quarter. We adopted the SICAD II exchange-rate, which took the bolivar exchange rate to about 50:1, creating a $46 million currency charge, $21 million of which was attributed to the first quarter and $25 million of which was recognized in the second quarter. The significant step up in the tax rate for the second quarter was directly tied to the Venezuela issue, which Ritch will explain here in a moment. Just to note, to protect profitability and reduce exchange risks, we're making significant price adjustments in Venezuela as you might suspect. We also took a significant charge in the quarter to address inventory risks in China. As you know, we deferred the launch of the TR90 weight management product to get as more time to train on the program and to enable the market to absorb the inventory, which was purchased in the first LTO. We were forecasting a very substantial TR90 LTO in China in 2014, and we're building inventory accordingly. But the results of the June LTO in China led us to conclude that we'd likely have difficulty successfully executing a large LTO of TR90 in the second half of this year. This resulted in the conclusion that we'll likely bump up against some product expiry dates on TR90 inventory, with built up in anticipation of the large LTO this year. Our production schedules are such that we typically need to make commitments for inventory well in advance of our planned LTO events. So we made inventory commitments last fall for TR90 based on the more than $300 million in sales we generated in the global LTO in Greater China in the fall of 2013. The change in plans this quarter and resulting forecast leads us to take the inventory charge of $50 million in the second quarter. So with those factors, I want to focus my comments today on 2 issues of significant strategic importance. The first question is the question of why this year's regional LTOs have generated less than the projected response, and the second is the question of our prospects in China now going forward. With respect to the response to the regional LTOs this year, clearly, TR90 has underperformed against our forecast. This is a result of several factors, but overall, we feel that it's much more a reflection of our product strategy in the weight management category generally and less a reflection of the LTO sales mechanism itself. TR90 is a very effective way to change body composition. As we explained in the past, most weight loss programs lead to the loss of muscle mass. In fact, research shows that in many programs, as much as 50% of weight loss when dieting comes from the loss of muscle. This is not good. And particularly, as we age, when lean muscles seem to evaporate overnight. TR90 is designed to maximize fat loss, not weight loss. But this orientation requires education. Many consumers are used to looking at one measurement only, and that's the measurement on the bathroom scale, to determine whether their weight management program is working. So this requires a shift in consumer thinking, and it's a shift that takes time and education. The training associated with this different and better approach to weight management is an execution issue for us that requires more time and more attention. In addition, the weight management category has different dynamics than other product -- other products in the anti-aging category. In our product launch process, you'll recall that we normally LTO a product and then take it off the market for a period of months. This is challenging with weight management because people don't want to disrupt their regimen. Consequently, in many of the markets, we decided to launch TR90 on a full-time basis rather than LTO it this year. So that reduced the urgency to buy in the LTO and muted the response to the LTOs a bit in regions, for example, in Southeast Asia. But all that considered, we're encouraged by the data. Those who follow the TR90 program get great results. It's the right way to transform body composition, and we continue to expect that TR90 will be a very significant contributor to our revenue going forward. Now turning to China, it's great to be back in business now, although we're not yet back to full promotional activities. Every month we take steps to get back up to full speed. For example, promotional meetings since May has still been corporate-sponsored. As we move into the third quarter, we anticipate allowing individual China sales leaders to begin to host their own meetings and, for example, we're also recommencing corporate events, such as the expo events, which we've been holding on a quarterly basis. And we held our first expo in China on August 1 and 2, just last week, which went really well. When we guided the second quarter in early May, we didn't guide for the remainder of the year because we didn't know how soon China would respond to the resumption of promotional activities. Remember that the sales leader qualification process in China can take up to 4 months. So the rebuild in the sales leader base takes some time. May showed improvements over April, as we start to accept new sales leader applications, and we're seeing continued stabilization in key indicators since May, and believe the business is firming and sales leaders are gaining confidence in getting back to work. Although the LTO didn't meet our expectations, we saw positive signs in the business in June and July, and believe that these trends will continue. We recently held a very successful convention for the Greater China region in Hong Kong. This event attracted more than 25,000 people who attended the event and we felt very positive about the convention and believe that our sales leaders in the region continue to be enthusiastic about the future. So clearly, the media reports early in the year were damaging to the environment, but overall, we haven't seen anything in China that leads us to believe that the market's potential is spoiled or lost. In fact, direct selling companies continue to thrive. And in our interaction with government officials, we believe that they are willing to be fair with us and with the industry to maintain a level playing field for legitimate direct selling companies. We see the recent direct selling license grant in Wenzhou, for example, as a reflection of the government's disposition towards us. So our hopes remain high and we look forward to executing our plans to grow the business in China in a healthy way. Now with those thoughts, Ritch will provide a little more color on the results and outlook for the remainder of the year.