Earnings Labs

Nu Skin Enterprises, Inc. (NUS)

Q4 2011 Earnings Call· Thu, Feb 2, 2012

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Transcript

Operator

Operator

Good day, ladies and gentlemen, and welcome to the Fourth Quarter 2011 Nu Skin Earnings Conference Call. My name is Angela and I will be your coordinator for today. [Operator Instructions] As a reminder, this conference is being recorded for replay purposes. And now, I would now like to turn the conference over to your host for today, Mr. Scott Pond, Director of Investor Relations. Please proceed, sir.

Scott Pond

Analyst

Good morning, everyone, we appreciate you joining us on today’s call. With us in the room are Truman Hunt, President and Chief Executive Officer; Ritch Wood, Chief Financial Officer; Dan Chard, President of Global Sales and Operations and Joe Chang, Chief Scientific Officer. Just a reminder during this call, comments may be made that include forward looking statements. These statements involve risks and uncertainties and actual results may differ materially from those discussed or anticipated. We encourage you to refer to today’s earnings release and our SEC filings for a complete discussion of these risks. Also during this call, certain financial numbers may be discussed that differ from comparable numbers obtained in our financial statements. We believe these non-GAAP financial numbers assist management and investors in evaluating and comparing period to period results in a more meaningful and consistent manner. With that, I will now turn the time over to Truman.

Truman Hunt

Analyst

Thanks, Scott and good morning everyone. We appreciate you joining with us today as always. And we’re also very pleased to announce today another record quarter and a record year. Thanks to a well-executed product launch and strong business momentum in numerous markets we were able to exceed both our top line, and our earnings guidance for the fourth quarter, as well as for the full year. As our press release indicates, we posted quarterly revenue of $495 million which is a 23% improvement over the prior year. Our earnings also jumped 31% to $0.76 per share and based on strong fourth quarter results and given early indicators in January, we’re increasing our 2012 guidance. I’ll have Ritch provide the details on guidance in just a moment. Our strong fourth quarter helped us post record revenue of $1.74 billion for the full year, which is a solid 13% improvement over 2010. Local currency growth for the year was about 8%. Earnings for the full year were $2.38 or excluding the impact of the charges related to Japan Custom Case earnings were $2.69, which is a 27% improvement for the year. What’s particularly gratifying about our growth is that it allows us to have even greater impact on the lives of Nu Skin distributors and consumers throughout the world. During 2011, we reached a record level of distributors, and record level of sales leaders, and record level of customers who participate in our automatic subscription programs. Our active distributor account jumped 7% and our executive account increased 17%. We paid out a record $750 million in commissions to our sales leaders, and these commissions are certainly making a big difference in lives of our distributors and their families. Having just come off the road from participating in several kick-off events in…

Ritch Wood

Analyst

We’re proud to report another strong year and quarter of improvement in all our financial metrics, including our revenue, our profit and our operating margin. And, I’m also very encouraged with the way 2012 has kicked-off and have great enthusiasm for a strong response to the rollout of our new products and this has really what prompted us to increase our annual guidance shortly on the heels of giving the guidance just 2 short months ago. We continue to perform ahead also of our longer term plan that Truman referred to this $4 per share plan that we talked about hitting by 2015. Now the latest model as of achieving this goal in the first quarter of 2015, and our management team remains very aligned around this creating long-term sustainable earnings growth. We also began this year with a very strong balance sheet. Our operating margin for the fourth quarter improved at 15.3% representing a 60 basis improvement over the prior-year period, and for 2011 operating margin pushed up to 15.3% when excluding the Japan customs charge which exceeded our guidance that we provided during the year and also finished with a 120 basis points higher than the prior year. The improvements came primarily from efficiencies within both the cost of sales line, as well as our general and administrative expense line on the income statement. These improvements were somewhat offset by an increase in our distributor incentive. We made steady improvements in the company’s operating margin since our transformation and restructuring efforts dating back to 2006, when operating margin was less than 8%. And we expect to continue to expand operating margin estimating another 30 to 50 basis points in 2012. Our gross margin for the quarter was 83.8%. We’ve executed on several initiatives in our supply chain which…

Operator

Operator

[Operator Instructions] And your first question will come from the line of Olivia Tong with Bank of America Merrill Lynch.

Olivia Tong

Analyst

Clearly you had a strong Q4 and the outlook Q1 is better than I think most have expected, but your fiscal year outlook implies just about 3% to 4% sales in EPS growth for the rest of the year Q2 to Q4 portion of the year and I recognize that you’ve a very difficult comp coming in Q4 and you want to maintain a conservative stand, but can you give some granularity on what could drive such a significant deceleration in the back half of the year?

Ritch Wood

Analyst

Sure. We continue to, all we follow the same methodology with guidance that we’ve done, last several years, we’re very consistent in how we play our forecasting going forward. The areas of conservatism remain in our product launch as well as the growth in key markets like China, which can be a little bit more erratic going forward. So, we tried to be real conservative in those growth ranges. We’re little bit unsure as to the impact of the big product launch we had in Q4 of last year whether we pulled the little bit of our sales from this year back into last year approximately up to $50 million. So, we’ll watch as we go forward, but at this point in time, we continue to feel more and more bullish particularly in these first few quarters, as the product launches get more and more enthusiasm surrounding the -- by the time we release our earnings for the first quarter, we’ll have pre-orders already from many of our distributor leaders for the Greater China and Southeast Asia regions. We’ll be able to give even more clarity the next quarter, but again, our methodology is to remain conservative as we provide this guidance, and yet overall, we expect the year to be up about 7% in local currency. That’s our current guidance that we provided, assuming that we pulled about $50 million from this year back into last year. It's really on a apples-to-apples kind of a 10% local currency growth number for the year. And so, we expect that conservative as we always do, we give our guidance and we sleep well and expect our shareholders to feel that same way.

Olivia Tong

Analyst

That’s very helpful. Perhaps if we could talk a little bit about the dividend clearly a sizeable dip in increase after arriving at just 2 quarters ago. So do you think now that you’re at the right payout ratio or would you expect that to grow to a larger payer over time?

Ritch Wood

Analyst

Well, our board has been very supportive of this and, frankly ,we’ve got behind a little bit where we wanted to be that’s why we’ve had 2 pretty consistent increases, but even on a go-forward basis would expect our cash flow each year to increase between 15 plus percent. So, I would anticipate that we’re closer to where we need to be today, but we would expect to have very solid increases on a go-forward basis assuming the business continues to perform well.

Operator

Operator

And your next question will come from the line of Bill Schmitz with Deutsche Bank.

William Schmitz

Analyst

Can you talk about that I guess it was like the $16 million, $13 million of U.S. sales that were outside the region and how should we allocate that if you wanted to kind of pro-forma some of the other regions?

Ritch Wood

Analyst

Yes, the biggest purchases, Bill, came from Japan which was about a $3.5 million, we had Mainland China which purchased about $3 million. And then Europe was about $1.5 million, then it kind of just spread from there to the other markets that attended. But, the bigger ones were Japan, China and Europe.

William Schmitz

Analyst

Okay that’s really helpful. Did you have any sense for what the distributor inventory levels are after the convention, sort of, kind of the pace of their sale through, I’m sure they kind of loaded up at the convention and they’re still kind of depleting that now?

Ritch Wood

Analyst

Yeah, and a lot of that product from the convention sales actually delivered in November, December and a little bit here in January. So, it’s probably a little bit early to have a full read on that. However, I would mention that our returns rate for the fourth quarter remained very, very low at about 3.2%, which is really historically -- generally were in the 3% to 5% range. And so it just remains very, very low. So, we expect there to be good demand going forward and the product seems to be moving through well.

William Schmitz

Analyst

Got it. Is there a rule of thumb for how long a distributor holds inventory before they kind of pass it on to their end customer?

Truman Hunt

Analyst

Not really, I mean, it just really varies from distributor to distributor, Bill. But our return policy is quite liberal for the first year, so they could return the product anytime up to a year. But remember to that in Greater China and Southeast Asia, the products won’t really rollout on a full-time basis until late Q2 and into Q3. So, they really have the first 6 months of the year to work through their existing inventory.

William Schmitz

Analyst

Okay. And did I miss what percentage of sales around subscription this quarter, did I just gloss over that by ...?

Ritch Wood

Analyst

No, we actually didn’t provide it Bill. But, it’s a dropdown when we had this $100 million of new product sales, because none of that was on subscription order. But, in the other 2 months the subscription orders remain right around 56%.

William Schmitz

Analyst

Okay, it was that. And what was it in aggregate for the quarter then it was 56 for the 2 quarters?

Ritch Wood

Analyst

I think it dropped down to like 51% or something like that because of this big sale that we had. But, consistently it’s remaining right in the 56% range.

William Schmitz

Analyst

So that’s probably a good number for next year then?

Ritch Wood

Analyst

Yes.

William Schmitz

Analyst

Okay. And then, how does LifeGen impact the P&L going forward?

Ritch Wood

Analyst

Well basically, we’ll be amortizing about a million dollars a year associated with the purchase, but we save about 1% royalty charge that we have on any ageLOC nutrition supplement that LifeGen has been involved in purchasing. So, as long as we’re selling around a $100 million a year, the net impact is essentially flat and likely will gain some accretion from that transaction because our sales should be up above $100 million a year.

William Schmitz

Analyst

Got it and that is, I imagine that royalties and cost to goods sold and amortization in G&A, is that right?

Ritch Wood

Analyst

Yes, that is right. So, there is a little geography shift in the income statement there.

William Schmitz

Analyst

Okay. So, could they become some conservatives, I mean the gross margin target of being kind of roughly in that 83ish range for the year?

Ritch Wood

Analyst

Yeah, it could be, we’re trying because I kind of built it into the model at around 83.5, so there may be a little conservative and there are 2 reasons that I have kind of been conservative. One is the exchange rates, again, I do have a headwind for exchange rates coming into the P&L for the year, which if we look at where exchange rates are today that’s probably fairly conservative, it’s really the dollars kind of weakened up over the last week or two.

William Schmitz

Analyst

Okay, got you. And then, is there anything magic about the 25% G&A ratio, I know it’s come down considerably, but was that, I know, you said 20 or 30 basis points, but is there like a long term ratio that’s appropriate or will just really be contingent on what the sales growth does?

Ritch Wood

Analyst

I think its contingent primarily on the sales growth.

Operator

Operator

And your next question will come from the line of Rommel Dionisio with Wedbush Securities.

Rommel Dionisio

Analyst

I remember that you only have a few weeks of data from the product rollouts globally, but is there anything you can glean from the impact on sales of transformation from a launch of the body galvanic, in other words is there, I guess, cannibalization is not the right word because one is for the body and one is for the face. But, could you just maybe touch on how the transformation sales trends are doing in the markets where you launched body galvanic?

Ritch Wood

Analyst

Yeah, it is true Rommel that when we shine the light on any particular product, we’re likely going to see a little bit of a drop in products that are not necessarily in the spotlight. But, transformation really works very hand-in-hand with use of the galvanic spa and so we would expect transformation remain steady and it has remained steady despite the fact that we’ve really shined the light on the body galvanic spa, the facial spa and obviously R-Squared and vitality here in the U.S. over the course of last year.

Rommel Dionisio

Analyst

Okay, good. And just one follow up, I think in the last conference call you cited that there was some in the pre-order phase you didn’t quite have enough inventory of body galvanic to meet the very strong demand. Could you just touch on the level of inventory that you have of body galvanic in place now?

Ritch Wood

Analyst

Yes, the launch of the body galvanic now moves into the U.S. and Europe, those are the 2 primary regions that are selling that product and we’ve been able to scale up to meet demand and even higher demand in those market. The greater China region is considering selling the body galvanic in their pre-sale, their second kind of follow on pre-sale event in the second quarter, so we’re likewise scaling up to meet product orders at that time, but we should be, now we've gotten ahead of that curve and we should be able to meet the demand without any problem at this point.

Operator

Operator

And your next question will come from the line of John Faucher with JPMorgan.

John Faucher

Analyst

Ritch, I don’t want to sort of denigrate the dividend increase, which is pretty massive one, as we look at this and sort of look at the incremental capital that’s going to lay out, you still got a lot more cash than debt, that doesn’t seem to change. You said you’re going to grow your pre-cash 15% every year. So, as we look out a little bit longer here, even if you adjust the payout ratio a little bit, you're still going to be generating more cash, and your capital structure still going to be leaning pretty heavily cashed, so can you give us may be some thoughts longer term about what you could do to rectify that situation, is it special dividends, is it acquisition, is it share purchase, how should we think about those options longer term?

Ritch Wood

Analyst

Truman can answer the question as to longer term, but let me just mention kind of our philosophy internally. We basically look at our free cash flow and we back out from that CapEx debt payment and then we try and split a third towards dividend and 2/3 towards other uses. And so, with kind of a few years of higher CapEx and next year too based on the innovation center that we’re putting in as well as the new China facility, our dividend is going up, but certainly not to where it can go and will go I think as we go forward. So, I would anticipate a year to two out as our CapEx goes down we see our dividend increase faster than what our cash flow is to kind of get back in line with where we ought to be and then Truman can speak further to the future.

Truman Hunt

Analyst

So, if we allocate 1/3 to dividends and a third to share repurchases that leaves us with 1/3 to invest in business growth initiatives and we still have John, a number of markets around the world that we really have yet to penetrate and those markets will required some investment in infrastructure. India for example, a large and rapidly growing drugs selling environment that is still on our horizon and so we have a lot of ways to invest in business growth and frankly with sure much rather have this problem of having cash on the books and not having enough so it's a good problem to have.

Ritch Wood

Analyst

I’ll just make one more comment if I can, John, related to the balance of our cash rate now which we've allowed to grow a lot higher generally than it needs to be and the reason primarily for that as we plan to pay for these 2 buildings that we’re putting in with cash and not borrow against them. So, at this point in time our cash balance has gone up for that specific reason, but normally it doesn’t need to run this high.

John Faucher

Analyst

Got it. And then, one sort of housekeeping piece, and I apologize if I’ve missed this, but there is a little bit of shift in the balance sheet? And I don’t know if you had talked about this between sort of prepaid expenses as well as accrued expenses. At least that showed up in my balance sheet, can you just sort of give me a little bit a headline in terms of what happened there?

Ritch Wood

Analyst

Yes, it was primarily a shift in deferred taxes, some payments that we made in foreign markets that will then be credited back here in the U.S. as time goes forward.

John Faucher

Analyst

Okay. So, you sort of overpaid taxes in the quarter relative to on a cash basis or just on an accounting basis?

Ritch Wood

Analyst

No, on a cash basis, it didn't impact our rate, but we had the payout taxes in Japan that will then be credited back in the U.S. as we go forward.

Operator

Operator

[Operator Instructions] Your next question will come from the line of Scott Van Winkle with Canaccord Genuity.

Scott Van Winkle

Analyst

First question is the revenue that's coming in Q1 that was kind of pulled from the Q4 preorder activity, is that mostly happening in Southeast Asia?

Truman Hunt

Analyst

It's all in Southeast Asia with about $3 million I think in Greater China.

Scott Van Winkle

Analyst

Okay. And then, Ritch, you had a 17% growth rate in executive level distributor number which is a real good number relative to trend you had and even if I add back the $50 million from, you think, you pulled into Q4 from 2012, and you’re up 10%. I mean, where to see an executive level number growing at a faster rate than local currency revenue growth for any extended period of time. How do I reconcile that?

Ritch Wood

Analyst

That also great observation I think, Scott, the one that we’re watching very carefully, I work closely with Dan Chard and the sales group on this. But, there is still a bit of a discrepancy between our executive and active number and we would anticipate that somewhat based on the new way that we’re launching products, where people are building their organization in anticipation of these product launches to qualify for the product launch and participate in it. And so, we see that executive number come up, the active number should follow and those two should close the gap between the 2 should close. So that’s part of the reason I’ve been little bit conservative anticipating that the active number needs to continue to follow up in order to support the local currency sales growth that we see coming along.

Scott Van Winkle

Analyst

Okay, and then last question on the gross margin side you gave a mid 83% number, a little below the Q4 figure, is there any reason why wouldn’t be at that level I would think that you have a very high mix of new products, which I assume have been sat with very robust gross margins?

Ritch Wood

Analyst

Yeah, I think that is the possibility. As you look at our year 2011, we were track and right in the 83.2% to 83.5% range through Q2 and Q3. I think the 83.8% push in the fourth quarter came somewhat because of this substantial product launch of very high margin products with less shipping expense things like that, so that’s why I’ve been a little conservative. It doesn’t mean that it’s going to come down but I’ve kind of built in a little bit lower gross margin throughout 2012. I think there may be a touch a room hopefully there as well.

Operator

Operator

And your next question will come from the line of Anand Vankawala of Avondale Partners.

Anand Vankawala

Analyst

Just wondering if you can give us a little bit of granularity on trends in Europe and as well as detail on some of your efforts in Eastern Europe?

Truman Hunt

Analyst

Yeah, I mean Europe is obviously a very big region that includes 17 or 18 countries, as we report the European region we include in that mix our business in Israel and our business in South Africa, which are obliviously detached geographically. But, interestingly enough those are the markets that showed the most weakness in Q4. Israel was soft, South Africa was a bit soft, Hungary was a bit soft which has been a very good market for Eastern Europe, elsewhere in Europe, Central Europe, France in particular has become our largest and fastest growing market in the region, which is really encouraging because it’s a large market. Our business in Scandinavia remained strong and elsewhere in central Europe, Japan, and Germany remained strong. So, it’s the situation with Europe again as we explained is largely due to the fact they haven’t had a real meaning for product initiative for 6 quarters. We remedied that in the first quarter with launch of body galvanic spa, and while we continue to try to monitor on an ongoing basis, it's just the impact of economic turmoil there and it's not reasonable for us to think we can escape that impact entirely. But, we’re very encouraged with what we saw on the product launch in the month of January.

Operator

Operator

And your next question comes from the line of Tim Ramey with D.A. Davidson.

Timothy Ramey

Analyst · D.A. Davidson.

Ritch, at last count I think you said a little conservative may be 6 or 7 times on 6 or 7 different line items, but give you an opportunity to do it one more time the tax rate guidance you gave is above the last 2 years, and I know there is a large discrete item in the 3Q. But why shouldn’t we be thinking of the tax rate trending a little lower here with greater investment outside the U.S.?

Ritch Wood

Analyst · D.A. Davidson.

That’s a great point as well Tim, that the last 2 years we had two particular items that brought the tax rate down one was the IRS settlement in 2011, which was about $7 million and then we had FIN 48 reserves that were released both in 2010 and 2011. I don’t remember the exact amounts but that impact the rate, we basically don’t have any additional FIN 48 reserves that we anticipate rolling off this year, so our tax rate will be adjusted only by the permanent reinvestment of dollars outside the U.S. We put in a structure that we’ve now got agreement actually with the Singapore government as we start to build some regional functions in that area to support our Southeast Asia and other Asian operations and through doing that we should be able to bring our tax rate down on a go-forward basis. I’m not sure how much we will kick in during 2012 and that’s the reason why we got the rate around 35.5 or so. If we are successful getting more structure and so forth going on in that objective that we have, then the rate should be able to come a little bit lower than that. But, I would anticipate at least in 2013 we should see a percent at least 1% to 2% coming down in our tax rate from the use of that structure.

Timothy Ramey

Analyst · D.A. Davidson.

Sounds good, but you don’t want to say you are conservative for ’12 yet?

Ritch Wood

Analyst · D.A. Davidson.

I was careful in my wording on that.

Timothy Ramey

Analyst · D.A. Davidson.

And then, on the body spa product as I recall I think your capacity constrained there is there a part of increasing the production rate of that given the strong initial reaction?

Truman Hunt

Analyst · D.A. Davidson.

Yes that’s exactly what we’ve been doing over the course of last 4 months, so you know in connection with these January launches, I was out in the South Asia Pacific region for example in connection with the launches in January and they were complaining about not having access to enough inventory, but as time goes by we will not have an inventory constraint with the product.

Ritch Wood

Analyst · D.A. Davidson.

As more of a lead time issue then it was in actual infrastructure issue, just getting the parts in and so forth, it takes a little bit of lead time with the product.

Timothy Ramey

Analyst · D.A. Davidson.

Okay and just to circle back on maybe on Olivia’s question, given the strong first half performance you really almost have to model fourth quarter revenues as flat to get close to your revenue guidance, is that the level of conservatives that you think is appropriate at this point?

Ritch Wood

Analyst · D.A. Davidson.

Yes, assuming we brought in about $60 million in that from the product launch and assuming we don’t have substantial product launches in the fourth quarter, which by the way may not necessarily be the case because we do have for example the body galvanic spa, which may go into Japan and Korea in the fourth quarter. That’s still being evaluated right now whether it’s in the fourth quarter of this year or the first quarter of next year. I have not built that into my fourth quarter number and likely the headwind from currency is primarily related to the fourth quarter of this year at the back half of this year as well so those 2 items are the ones that will see as we go forward and continue to have more visibility as we go forward as well. I just mentioned one other thing, I had built into my modeling about $30 million to $35 million of launch volume associated with Greater China and Southeast Asia in Q2 and Q3. Our management teams are certainly building a lot more inventory and a lot more expectation for those launches, but we haven’t really done this pre-launch event like we did it in the fourth quarter so for that reason I’m not sure. I’ve been careful in how I modeled that out because it’s a new thing for us. But, it’s highly likely that those product launches can significantly more than what we put into our modeling, but prefer to be conservative.

Operator

Operator

And your next question will come from the line of Cory Armand with Rice Voelker.

Cory Armand

Analyst

Yes. I had couple of questions about the conventional related sales can you discuss the impact on the quarter of R-Squared and body spa sales on a per country basis, just generally like, for example, Hong Kong should have big increase sequentially. Can you talk about that?

Ritch Wood

Analyst

Yeah that’s exactly what it is and we tried to state our numbers even more or little bit regionally based on a go-forward basis, a lot of these products will be launched regionally and so it really does impact the country by country number. But primarily, as Truman has mentioned in the past, the big launch volume follow the markets that are growing the fastest, so the bulk of the product launch came from Southeast Asia, from greater China and from South Korea those were the 3 strongest markets and took the lion share of the essentially $80 million of R-Squared and body galvanic sales that were booked in the fourth quarter.

Cory Armand

Analyst

So the Southeast Asia sales were booked into Hong Kong is that the way it works?

Truman Hunt

Analyst

No, they were actually booked into Singapore, the Greater China sales were booked in Hong Kong and by the way that Southeast Asia sales were high, but only $15 million of those approximately is pushing into the first quarter so wasn’t as reflected in the fourth quarter is what we’ll see here in the first quarter.

Cory Armand

Analyst

Okay. Can you provide any detail on where the revenue was booked in Q4 for the launch of sales of R-Squared to body spa?

Ritch Wood

Analyst

I mean it’s primarily Hong Kong, Singapore, and the U.S.

Cory Armand

Analyst

No, no, I’m sorry, where it was booked, I’m sorry. I meant in segment Pharmanex versus Nu Skin, sorry about that?

Ritch Wood

Analyst

Okay, the R-Squared product goes into Pharmanex and the body galvanic goes into the Nu Skin sales.

Operator

Operator

And your next question will come from the line of Mark Astrachan with Stifel, Nicolaus.

Mark Astrachan

Analyst

Can you give us the bit of the break down on the ageLOC sales by product in the fourth quarter?

Truman Hunt

Analyst

Yes let me just pull that up real quick. The R-Squared product jumps right to the top of the chart and did somewhere around $70 million of sales. The body galvanic held in the $55 million range by the way LifePak holding very, very solid as well showing 5% growth year-over-year. We’re very encouraged by that. The transformations that holding very consistently around $40 million, and then the new body galvanic spa selling about $15 million.

Mark Astrachan

Analyst

Okay were there vitality sales in the quarter?

Truman Hunt

Analyst

Yes, vitality, sorry, was around $16 million.

Mark Astrachan

Analyst

That’s great and then I think you sort of answered this question with a prior question. From the Chinese standpoint, the growth sort of bounced around there a little bit to this quarter a bit weaker, some of that because you’re reporting some of the revenue intended for Mainland China and Hong Kong for example?

Truman Hunt

Analyst

Yes that’s exactly right. I think the best thing to do there is look at the executive growth in Mainland China held I think in the 75% range. So very, very strong numbers. The actual revenue booked in China I think showed 49% growth, which was a deceleration from Q3, but that’s all because sales were booked in Hong Kong and not in Mainland China.

Mark Astrachan

Analyst

Great, I know its relief but any sort of sense about cannibalization or refill orders on R-Squared or galvanic body in terms of how to think about that going forward?

Truman Hunt

Analyst

Yes it’s just really too early. We just barely, this is the first month that we actually put it into a couple of our markets. So it's just really a lit bit too early to be able to have too much inside on that yet.

Mark Astrachan

Analyst

Well, I guess may be putting it a different way, we can obviously do the math on what transformation added a couple of years ago on a go-forward basis. Is there any sort of rule of thumb that you guys used to say, okay $70 million sales in pre-launch quarter that translates into 70% of that in the first quarter was mostly widely available and some other percentage next quarter so forth and so on?

Ritch Wood

Analyst

We are slowly getting better, I think, at our analytics as we go forward. We got a team that’s built out that really manages that but numbers from the pre-launch were so different so much larger than what they have been each ongoing product launch has been so much bigger that it’s still little bit difficult to be able to project out the follow on sales after that.

Mark Astrachan

Analyst

And then, just lastly, from the U.S. standpoint sort of back out of what happened in the convention, can you talk about the sales in the quarter in terms of thoughts on a go-forward basis to try to help things along in the U.S. a bit?

Ritch Wood

Analyst

Yeah, the U.S. had a decent quarter even backing out convention impact and as we mentioned Mark earlier in the call, we are really pleased with the way the year started here, lots of enthusiasm for body galvanic spa. The market will enjoy another product launch coming in the fall, which should help keep things going and from just the subjective perspective, the energy is good and I personally, I’m really delighted to have our general manager here Scott Schwerdt realigned and focused entirely on the America as well as previously he had been covering other regions as well as, so all of those things had some focus and some energy in the market.

Operator

Operator

And your next question will come from the line of John Faucher with JPMorgan.

John Faucher

Analyst

One more question here which is when you spoke to Bill’s question about Japan and the impact, if you normalize Japan it looks as though that the numbers in the quarter were basically down 5% on a local currency basis to adjust for the convention volume and so A is that right? And then, B is we cycle into the easier comparisons, it seems like there should be maybe a little bit better than 3% out there for next year. So, can you talk about was there something in the quarter that sort of increased revenues in the fourth quarter where the underlying business may become a little bit better than you anticipated or can you just walk us through how we should think about Japan from that standpoint.

Ritch Wood

Analyst

You bet. The executive base was down 6.5% and the active base was down 8% in the fourth quarter. We did get a little bit of an increase in sales from the launch of our R-Squared product that presale of the R-Squared product in the fourth quarter which helped a little bit and it was nice to see the business improve kind of a 10% to 11% down in the first 2 quarters following the tsunami, to kind of go to an 8% level. So, we did expect it to pick up a little bit with the launch of the product, even knowing that some of that volume was going to be purchased in the U.S., and now as we go forward I'd expect Q1 to be, we’re still kind of comparing up against the pre-tsunami numbers here in the first quarter. And so, and anticipate has been down kind of in the 5% range and then I would expect it to improve as we go throughout the year and by the fourth quarter just being slightly down hopefully the way we'd model the year.

Operator

Operator

And gentlemen, your next question comes from the line of Anand Vankawala with Avondale Partners.

Anand Vankawala

Analyst · Avondale Partners.

Just a quick follow up to Mark's question regarding the junior products and subscription rates, I mean I know it clearly, but can you at least give us a little bit of idea about the typical subscription rate between the Pharmanex and the Nu Skin business?

Truman Hunt

Analyst · Avondale Partners.

Yeah, it's certainly better on the Pharmanex side although we continued to build products from the Nu Skin division that are I'd say subscription friendly 30 day supply friendly, but I believe what probably 20 basis points higher then actually 20% higher in the Pharmanex side as compared to the Nu Skin side as it relates to subscription orders. With that operator let me just conclude the call with one thought and that is that despite make sure conservatives financial modeling here for 2012 we're indeed in a very strong product cycle, we’re generally steady growth on our distributor ranks, we continue to post very strong results from emerging markets, we’ve demonstrated our commitment to improving profitability levels and using our cash in a shareholder friendly fashion and this business is a momentum business and momentum is working very much in our favor right now. So, we're very pleased with our results for 2011 and very optimistic for 2012, and for even the more distant future, and look forward to talking with you on a one-on-one basis if you have any further questions. Thanks very much.

Operator

Operator

Thank you, sir. Ladies and gentlemen we thank you for your participation in today's conference. This does conclude the presentation and you may now disconnect, have a wonderful day.