Pasquale Natuzzi
Management
Pasquale Natuzzi speaking David. The decline in order flow is coming from the United States, primarily; but even a little from the rest of Asia Pacific and China. But from China and Asia Pacific, you know in April, we have a very important fare in Milano, Salone del Mobile where we show Natuzzi Italia, as we do primarily Natuzzi Italia business in Asia Pacific and China. So, the customer, they came to Milano and they placed the order in April, and we started just one week ago, a Congress in Santeramo where we invited to all the franchisee customer that have a store. They come and they spend one, two, three days with us here choosing the new product, making new media plan, a new marketing plan. So from China, the high-end business, we are already recovering the business. While in the United States we have Natuzzi Italia store and we are performing very, very, well. We have two customers -- two cluster of distribution and customers in America. One, they embrace the brand. For example, I know that you live in Florida probably, and we have Baer's; Baer's is a very important customer for us. We do $7 million business and they buy Natuzzi Edition, and they have a gallery. So they embrace the brand, because they do very well with our brand. Other customers, do what [inaudible] we have many of those customers that we classify as A customer, where we make a good margin and they leverage our brand. That business is doing well. The business that is suffering is primarily with the, what we call mass merchant. Those are distribution channels, that for them price is the issue, is the only issue, there are no other ones. And so consequentially, because we have been forced to increase our price since the tariff went up 10%, we increased our price by 5%, and then when the announcement for the additional increase was another 15%, we increased another 10%. So to make sure, 10% plus -- 5% plus 10% is 15%, but because the impact on the price, on our price list will be only on manufacturing cost, not on transportation, on marketing, on regional commercial costs, so the impact on tariff based on our price increase, that will damage 1.5% to 2% our margin. So the mass merchant customer, they didn’t accept the price increase. They moved to Vietnam, they moved to Cambodia, they go somewhere lease. You know, they don’t – I mean the price for them, and this is exactly what we are planning to do, you know to take off out from Softaly or private label, okay.