Kenneth Seitz
Analyst · Ben Isaacson from Scotiabank
Great. Thank you, Ben, for the question. And the short answer, just to start on the demand side and market share is, yes, 19% to 20% historically has been sort of the market share that we've had globally. And then that's owing to the fact that we've had customers in each of these regions for many decades, and those customers are growing in each of their regions as demand for potash continues to grow, and we grow along with them. We've become a reliable supplier of high-quality volumes around the world for those decades now. And like I say, our customers want to grow with us. So then when we look to our own network and to your question, we asked the question, well, how we're going to continue to meet demand and 19% to 20% market share. We do have our 6-mine network, low cost. It's very well on the cost curve. Mark just mentioned, we've been successful at keeping cash cost per tonne below $60. Part of that is the mine automation work that we've been doing. But that mining automation work means that the next tonne that we mine is also more efficient than the last. And so as we continue to deploy those automation efforts, we look to where we're going to unlock that next tonne. And it sort of happens in a way that we move from mine to mine depending on sort of the all-in lowest cost, CapEx, capital charge included, where we get that next tonne from. Today, that has meant Lanigan expansion, but we have options at 5 of those 6 mines to continue to expand production. And again, with mine automation, those options are growing for us. This year, we would say that we have about 15 million tonnes of production capacity. To your question, Ben, we like to think about sort of a year lead time to unlock additional volumes and maintain that 19% to 20% market share. So lead times are actually relatively short, and it's really getting mining machines in place and belting to the shaft given that our milling capacity and tailings management areas are built. It may require some loadout investment in some of our mines. But again, these are relatively -- and I do say relatively shorter-term investments than something like a greenfield development. In terms of cost, we say that next increment of production, 15 million to 18 million tonnes, is sort of $200 to $300 a tonne. And that would be, as you know, as we're witnessing an order of magnitude lower than a greenfield development. As we go from 18 million tonnes and beyond, we do experience a bit of a step change in capital. But again, we're talking about $700 or $800 a tonne, again, maybe 1/3 or less of what a greenfield development would be. So suffice it to say, Ben, we have these plans. We have this mapped out. We've done the math. We've talked to our customers. And every year, we just continue to demonstrate that we grow our volumes.