Ken Seitz
Analyst · CIBC. Please go ahead.
Great. Thank you, Jacob, for the question. So as we approach the market, we have built our customer base over decades now. And so we look at it as meeting the needs of our customers and our customers continue to grow. And we go along with them. So in terms of pricing today in the sweet spot for pricing, I mean, ultimately, we -- the health of the farmer is at the center of everything that we do. And so affordable crop nutrients that among the backdrop of egg fundamentals, that provide incentives for producers to provide that high quality pies, which we do. I mean, for us, that's kind of the sweet spot on crop nutrient pricing. Obviously, with some of the supply side challenges that we've seen in the market, and we can really go across the crop nutrients. We've seen the volatility over the course of 2022. That's been really quite dramatic. And again, that's just based on the supply and demand fundamentals. So as we look forward now, and again, new supply that's coming to the market, of course, or the next five years, the majority of that is going to be our supply and again, given some of the challenges that we see with new supply that was supposed to come to the market out of Belarus and Russia. And so yeah, for our part, that's the way we think about it. Today, I would say that what's incented farmers to come into the market is and coming into the market is really just the backdrop and ag fundamentals again, the incentives are there, Jacob to maximize yields. And therefore apply the appropriate crop Nutrien's. As we've gone through this destocking period. As I say, the incentives will be there for the farmer to restock and get ready for what will be a big Safina season in Brazil and a big planting season in the northern hemisphere. So the incentives are there and really, that will be causing farmers and distributors to step into the market.