Mike Frank
Analyst · Duffy Fischer from Barclays. Your line is open
Yes, you bet. So, definitely, look, I wouldn't anticipate any issues getting the harvest off. I mean, if you think back to kind of the middle of March when COVID the pandemic in the concerns were really ramping up. That obviously was right in the busy time of farmers in North America getting the crop planted. And, firstly, our employees on the frontline, they didn't lose a beat, every day they came to work and they focused on making sure they were safe and the customers were safe and very importantly making sure that our customers were making the right decisions. And so, I think it's going to be the same thing as the crop comes out. Farmers will get in the field they'll harvest grain elevators will operate. And I wouldn't anticipate, any material issues from a COVID standpoint. Now look, good question on digital, revolutionary versus evolutionary. Look, our focus on digital has been very pragmatic. And it's really about what we can do as a retailer based on the breadth we have and the focus and the value that we add in the value chain, so we're using our tools, our digital tools to help our agronomists and our customers make better agronomy decisions. And we're doing that with seed. We're doing it with fertilizer, variable rate applications. And I would say that those two tools are working extremely well and are adding value to our customers and to our business. We're also now using our digital platform to help our customers plan ahead. And so doing complete crop plans across their entire farm, input by input ultimately creating a business plan, and then being able to execute that business plan, even as the season plays out. And all of this being done digitally, ultimately streamlines the entire operation, from our perspective in terms of how we work with our customers, because once you plan ahead, then you can basically execute on that plan. And again, it's as simple as you know, going into our digital hub and ordering the products, whether it's our customers doing that directly or our sales agronomist on their behalf. The other thing I would say is, we're adding new features really month-by-month and Chuck talked about this in his prepared remarks. This new seed selection tool that we've just rolled out will be the industry leading seed selection tool. We'll have all of our seeds that we offer to our customers and we've got an incredible database of both research and plot data and public trail data crossed by weather and soil environment. And so, we'll be able to help our customers make really good ROI decisions on seed selection, so we'd be able to get access to the best financing programs through that same tool and then ultimately order the products. And so, again, it not only does it help from an agronomy decision standpoint, but it's incredibly efficient for our customers and for us. And so we think that's how this continues to play out. And so, I don't know if that's evolutionary or revolutionary, but it's making us help our customers make better decisions. It's making us a [indiscernible] supplier to them. Our organic growth is being driven in part because of our digital tools. And that's, making a big difference in terms of our overall performance in CSR. We see digital as a very important tool in our retail business going forward. Lastly, I'll just say, with our AGBRIDGE acquisition, we'll now be able to stream all of our data in geospatially, that we're applying fertilizer or crop protection products across our entire fleet. And so that, again, is just going to give us a deeper database to be able to drive even better economic decisions going forward. So, we're extremely excited about our digital tools today and where we're going, we believe that we're going to continue to invest, north of $50 million a year in our digital strategy. And that makes sense for us based on the size of business that we can leverage that against.