Patrick Lo
Analyst · Brian Yun from Deutsche Bank. Your line is open
Clearly on the SMB side, I think we're seeing strength, both on the online channel as well as the traditional value added reseller channel. And as more and more of the sales, especially for small business installation, our products are pretty much do it yourself. It's very easy, especially now with a insight app. So we've seen more and more people just go online, buy them either through Amazon or through CDW. And they just bring it to their small business and set it up using these apps to control it. So we're seeing very good strength on that one. And then among the VAR channels, we have been focusing on the few industries that, that we see a lot of small VARs servicing a huge broad swath of industry, which is exactly, to our liking. We mentioned the two things and at the ProAV there is a huge movement in the market that the traditional HDMI audio-visual installers, because of the arrival of 4K video, that they are moving over, to audio visual over IP using that network. So that's a new breed of value-added resellers and installers that we are going to recruit. And they're very fragmented, I mean, they would range from installers who outfit at sports bar, to a theater, to maybe the Apple campus. So they vary in sizes, and they have never known Ethernet before. And we are very engaged with them, as I mentioned, in InfoComm and in many of the industry that specifically tailored to these installers. So we're seeing very good activity in there. The other one is in the IP surveillance market. I mean, as I mentioned the last time in the earnings call, I mean, unfortunately the world is getting scarier and scarier, and so IP surveillance is a big industry. Again, I mean, you have installers of IP cameras, big and small. And traditionally, as you probably know, security cameras run over DVR and it was linked through the video cable, but more and more, it's cutting over the Ethernet and cutting over to IP. And again, I mean, we are retraining these installers who would be able just doing a coffee shop or a small little 7-Eleven stores in Japan, doing a few cameras to a big apartment complex that spans about 600 apartment units and with cameras everywhere, even to banks. So we're seeing very active VAR activities. As a matter of fact, we see tremendous momentum in the VAR channels in second quarter, actually even more so than the other line channels. So we're very encouraged by these two particular verticals that we're going in. And we believe that those are offering really exciting opportunities for us.